ValYOU - Towards a design-to-value approach in early design stages
Foredrag Mobile Pulse 12mars ValYou
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Transcript of Foredrag Mobile Pulse 12mars ValYou
Your Mobile Wallet
MOBILE PULSE, MARCH 12th 2014
TOR JACOBSEN, VALYOU
TAP2PAY PROJECT 2011
2
OWNED BY BANK AND MNO
MOBILE WALLETS CONCEPT ARE EMERGING
NORWAY - A PERFECT MARKET TO LAUNCH MOBILE FINANCIAL SERVICES
More than 80% penetration of smartphones -
More than 30% NFC terminals and increasing -
A history of collaboration
VALYOU AN OPEN WALLET
VAST MAJORITY OF CARD ISSUERS ARE READY FOR ONBOARDING IN THE VALYOU WALLET
VALYOU WALLET STRATEGY
Card Issuer Services = Widgets
Common Infrastructure & innovative channel
2-3 TIMES PER MONTH 2-3 TIMES PER WEEK 2-3 TIMES PER DAY
PAYMENT ACCESS TICKETING
VALYOU CATEGORIES
PAYMENT THE FIRST VALYOU SERVICE
NEAR FIELD COMMUNICATION (NFC) TECHNOLOGY AND STANDARDS
SIM BASED SECURE ELEMENT TECHNOLOGY AND STANDARDS
SMOOTH ONBOARDING BUILT ON INTERNATIONAL STANDARDS
CHOOSE YOUR PREFERRED CARD
EASY OVERVIEW OF YOUR LATEST PURCHASES
OFFERS AND COUPONS
«IT WAS SHOCKING SIMPLE WHEN I JUST PUT DOWN THE MOBILE
OVER THE TERMINAL»
«I WAS IMPRESSED THAT IT WORKED EVEN IF THE MOBILE
WAS TURNED OFF»
«FIRST TIME IT WAS LIKE «WOW, IT WORKS». AND YOU ARE GETTING SO
QUICKLY USED TO IT»
86 % OF RESPONDENTS ARE SATISFIED OR VERY SATISFIED WITH VALYOU
OF RESPONDENTS CLAIMED THAT TRANSACTION TIME IS SHORTER WITH VALYOU
71 %
«IT WAS SHOCKING SIMPLE WHEN I JUST PUT DOWN THE MOBILE
OVER THE TERMINAL»
«I WAS IMPRESSED THAT IT WORKED EVEN IF THE MOBILE
WAS TURNED OFF»
«FIRST TIME IT WAS LIKE «WOW, IT WORKS». AND YOU ARE GETTING SO
QUICKLY USED TO IT»
Beta launch 1000 users
Launch of Valyou 1.0
Production test 200 users