Accenture Global Analytics practice

Representative list of clients

…more than 17,000 analytics professionals

…Our extensive capabilities range from accessing and

reporting on data to advanced mathematical modeling,

forecasting and sophisticated statistical analysis

We have a global

network of…

5,000+ BPO

Professionals

10,500+ Technology

Professionals

1300+ Data Scientists

and Management

Scientists

20+ Years

Experience in

analytics

70 Clients from

Fortune Global 100

59 Countries serving

client operations

• Athens

• Bangalore

• Barcelona

• Beijing

• Buenos Aires

• Calcutta

• Chengdu

• Chicago

• Dublin

• Gurgaon

• Johannesburg

• Madrid

• Melbourne

• Milan

• Mumbai

• Murray Hill, NJ

• San Jose

• Shanghai

• Singapore

• Sophia

Antipolis

• Tokyo

• Toronto

• Warsaw

23+ Accenture Innovation

Centers including 5

Advanced Analytics

Centers globally 1,000+ Management

Consulting

Professionals

2,000+ Analytics Clients

• ABN AMRO

• AstraZeneca

• Australia Tax

Office

• Australia New

Zealand Bank

• Australian Rugby

Union

• BMW

• Catholic Health

Initiatives

• CNA Insurance

• City of New York

• Hydro One

• Irish Revenue

Agency

• Lawsons

• Marriott

• Meetic

• NBN Co

• Nuovo Trasporto

Viaggiatori S.p.A.

• Procter & Gamble

• RBS 6 Nations

• Reliance

Communications

• Rio de Jeneiro

(Municipal of)

• Royal Shakespeare

Company

• San Bernadino

County

• Sony Electronics

• Trinity Health

• Tata Motors

• Telefonica

• Telstra

• Tesco

• Client

• US Department of

Homeland

Security

• US Postal Service

• Vodafone

• Warner Bros.

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The “centre of excellence” for predictive analytics is located in Athens,

dedicated to market-leading analytics in all areas of data management

Accenture Analytics – “Center of Excellence” located in Athens

Accenture Analytics

Accenture Analytics in Athens is a global

analytics centre for Accenture and acts as the

centre for research and innovation introducing

and implementing new techniques in

customer and marketing analytics

Accenture Analytics covers all areas of Data

Management, Analytics expertise such as

econometric modeling, trade and

merchandising, customer segmentation and

profiling, churn modeling, media and

promotion expertise and integrated end-to-

end-solutions

Accenture Analytics in Athens, is the centre

serving more than 30 markets, doing

analytics in all developed and developing

markets, such as, US, UK, Italy, France,

Germany, Spain, Portugal, Greece, Turkey,

Middle East, Japan, India, China

The unit in Athens employs 90 professionals

with very strong academic and professional

qualifications

AA uses own property analytic assets – no

license is required

Analytics assets

Consumption

Economic

Psychographic

Strategic Segmentation & Profiling

0%

5%

10%

15%

20%

25%

6 8 10 12 14 16 18 20 22 24

Experimental Designs

Financial & Statistical Analyses

Predictive Modeling

Marketing Analytics & Optimization

Placement &

Banner Ads

Macro/Micro

Adjacencies

Space Analytics & Optimization

Affinity Analysis

15.6%

12.9% 12.7%

11.0%

8.4% 8.1%

5.4%

2.1%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

A B C D E F G H

Affin

ity R

ate

$-

$5.00

$10.00

$15.00

$20.00

$25.00

Avg.

Mar

gin

$ pe

r

Tran

sact

ion

% of Transactions Avg $ per Transaction

Brand Advocacy & Net Promoter

Accumulation/Redemption Analyses

Loyalty Driver & Value Analyses

Customer Loyalty Analytics

Sales: Net Impact to Overall Satisfaction by Interaction Type

3.81 3.56

000.450

01.47

5.99

1.43

0

1

2

3

4

5

6

Aware Consider Purchase Deliver &

Install

Learn Support &

Repair

Customer Interaction

Net Im

pact

to Ov

erall

Intera

ction

Sales All

Brand Dissatisfiers & Drivers

Net Satisfaction Impact

Treatment Contribution

Customer Experience Analytics

Zone Pricing, & Price Elasticity

Promotional Pricing

Relationship-based Pricing

Pricing Analytics & Optimization

Personal

Care

Skin & Hare

Care

Dispensary

OTC

First Aid /

Non Medical

Vitamins

Dietary / Health

Foods

Medicated

Skin

Medicated

Hair

Medicated FootEye & Ear

Family

Planning

Health & Fitness

Equipment

Homecare

Sanitary Protection

Men’s Grooming

Bath / Deo / Talc

Baby

Personal Care Electrical

Haircare

Paper Goods /

Cotton

Oral

Facial

Hand / Body /

Depilatories

Non Demo

Demo

Services & Concession

Gift Confectionary

Choc / Candies / CountlinesSnacks / Biscuits

Beverages

Sundries

Fashion

Home

Health &

Wellness

General

MerchandiseCosmetics

Food &

Sundries

Complementary vs

Substitutes`

Store vs

Long Tail Assortment Analytics & Optimization

Promotional Analytics & Optimization

Micro/Tactical Segment Basket Analysis

Discounts &

Rebates,

Merchant Tie-Ins

Loyalty Points

Promo

Store Basket

Contact Ctr

Basket

Online Basket

Marketing ROI Agile and intelligent allocation of marketing investments

Deliver marketing investment credibility across your organisation

Demonstrate returns from marketing investment

Granular visibility of effectiveness and efficiency of all marketing activities

Continuously challenge and optimise forward looking marketing plans and

activity

Embed a returns-driven budget allocation ethos in your business

Accenture uses proprietary tools and data-driven techniques to establish a

direct link between marketing activities and sales results. This helps marketers

to quantify the return on these investments, to understand which are working

and which are not and to reallocate resources more effectively

Complete transparency of marketing

success by driver, brand, channel and region

level

Increased efficiency through fact-based

decisions

Typical MROI improvement 14%

Analyse Simulate and Optimise Collaborate

Solution overview

Capabilities

Benefits

Applications and analytics

BT

O2

VISA

SONY

TARGET

MARS

PEPSICO

KPN

Case Studies

Forecasting Causal based demand forecasting

Integrated marketing enterprise data warehouse

Advanced and industrialized econometric models delivered through a

scalable platform

Marketing technology and analytics infrastructure, world-class service and

insight generation

In order to maximize the value of marketing and promotions, you have to have

the right amount of stock on the shelf to meet the demand generated. We apply

causal based forecasting tools integrated into the supply chain to allow clients to

simulate and optimize marketing and promotional plans and significantly

enhance the accuracy over standard non-causal based forecasts

Significant improvement in forecasting

accuracy over standard non-causal methods

Data Management Analytics-Based Insight Scalable Technology Platform

Solution overview

Capabilities

Benefits

Applications and analytics

BT

O2

VISA

SONY

TARGET

MARS

PEPSICO

KPN

MARS

DANONE

LOREAL

MAHOO

Nestlé

Case Studies

Promotions Promotional insight, optimisation and strategy

Decompose demand into its constituent components to provide clients with

a causal based approach to forecast sales, and plan promotions

Extends beyond ascertaining demand performance to include all financial

elements of a promotion providing full promotion ROI

Actionable, commercially oriented results along with the projected

economic impacts

Managing and optimising trade promotions is a complex task. Accenture

promotion analytics informs smarter promotion planning & decision making

throughout the entire promotion lifecycle

Complete transparency of promotional

performance by driver, brand, channel and

region level for manufacturer and retailer

Increased efficiency through fact-based

decisions

Advanced Multi-Step Bayesian Analytics Accenture CAS Trade Promotion Management & Optimisation Platform

Solution overview

Capabilities

Benefits

Applications and analytics

DANONE

MARS

ABN INBEN

KC

ACOSTA

Case studies

PEPSICO

GOLFSMITH

Largest European

retailer

Largest UK retailer

MMM, Forecasting, Pricing Analytics

Global Expertise

UK

Automotive (3)

CPG (8)

Electronics (1)

Entertainment (1)

Financial Services (3)

Pharmaceutical (1)

Retail (3)

Telco (4)

Electronics (1)

Insurance (1)

Energy Resources & Utilities (1)

USA

Automotive (2)

CPG (2)

Retail (2)

Telco (11)

Electronics (1)

Entertainment (1)

Pharmaceutical (1)

Financial Services (1)

Turkey

CPG (3)

Pharmaceutical (2)

Entertainment (1)

South Africa

CPG (2)

Financial Services (1)

Pharmaceutical (1)

UAE

Entertainment (1)

Financial Services (1)

Pharmaceutical (1)

Russia

Tobacco (1)

Pharmaceutical (2)

Entertainment (1)

Telco (1)

Financial Services (1)

Automotive (1)

New Zealand

CPG (1)

Sweden

Telco (1)

Croatia

Telco (1)

Bulgaria

Telco (1)

Pharmaceutical (1)

India

CPG (1)

Pharmaceutical (1)

Canada

Financial Services (1)

Retail (1)

Italy

CPG (1)

Pharmaceutical (1)

Japan

Retail (1)

Pharmaceutical (1)

Australia

CPG (1)

Telco (1)

Financial Services (1)

Germany

Automotive (2)

CPG (6)

Electronics (1)

Entertainment (1)

Retail (1)

Telco (1)

Energy Resources &

Utilities (1)

Pharmaceutical (1)

Egypt

CPG (2)

Entertainment (1)

Brazil

Financial Services (1)

Retail (1)

CPG (1)

Pharmaceutical (1)

France

Automotive (2)

CPG (3)

Energy Resources & Utilities (1)

Belgium

CPG (1)

Pharmaceutical (1)

China

CPG (1)

Pharmaceutical (1)

Spain

Automotive (1)

CPG (4)

Telco (1)

Energy Resources & Utilities (1)

Pharmaceutical (1)

Romania

Financial Services (1)

Pharmaceutical (1)

Saudi Arabia

Entertainment (1)

CPG (2)

Pharmaceutical (1)

Netherlands

CPG (1)

Financial Services (2)

155 projects all over

the world

45 CPG

30 Pharmaceutical

22 Telco

14 Financial Services

11 Automotive

9 Retail

8 Entertainment

6 Energy Resources & Utilities

5 Insurance

4 Electronics

1 Tobacco

Greece

Insurance (4)

CPG (3)

Pharmaceutical (1)

Czech Republic

Pharmaceutical (2)

Romania

Pharmaceutical (1)

Switzerland

Pharmaceutical (1)

Argentina

Pharmaceutical (1)

Ireland

Pharmaceutical (1)

Thailand

Pharmaceutical (1)

Portugal

Pharmaceutical (1)

Energy Resources & Utilities (1)

Poland

CPG (1)

Austria

Telco (1)

Energy - Utilities (1)

Pharmaceutical (1)

Why Accenture

Athens Center of Excellence (3/3)

7

• The Athens center of excellence collaborates with all Accenture centers of excellence around the world (e.g. India, Barcelona, Shanghai, Warsaw, US, etc) in terms of joint project execution, research, knowledge transfer and capability development. Further, through the Accenture – MIT alliance it adopts and endeavors all latest marketing developments

• Further, Athens uses and develops customized tools tailored to each client’s needs.

• The key characteristics of the center are:

• It is software agnostic (it uses all major statistical and econometrics packages, e.g. SAS, R, Matlab, Ox professional, Eviews, e.t.c.) for data analysis. Moreover, low level programming languages are also frequently employed for speed purposes

• There is flexibility to support any

market and geographical location needed

Athens

• The Athens center is the global analytics center for Accenture and acts as the center for research and innovation introducing and implementing new techniques in customer analytics.

• All staff in Athens, currently 90 individuals, hold at least a Masters degree in numerate disciples (predominantly statistics / econometrics). On top of that 1/3 of the staff holds a Doctorate degree in quantitative sciences.

• The team’s functional experience spans across the following domains: Marketing Mix, Price and Promotions optimization, customer segmentation, cross sell / upsell, next best action, among others

• The above experience spans also across multiple industries: FMCG, Telecommunications, Products, Retail, Banking, etc.

Copyright © 2016 Accenture. All rights reserved.