Ford’s Warriors In Pink Taking Battle Seriouslycdnedge.vinsolutions.com/dealerimages/Dealer 1705...
Transcript of Ford’s Warriors In Pink Taking Battle Seriouslycdnedge.vinsolutions.com/dealerimages/Dealer 1705...
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MISS-LOU’S
NATCHEZ FORD’S ONLINE NEWSLETTER FOR FUN & SAVINGS
Hi Friends & Neighbors,
What a busy month we have going in October. It is Cancer Awareness Month and we are supporting it with a donation for every new or used vehicle sold during the month to Warriors In Pink. You can read about this organizationinside the Newsletter. We will also be wearing pink every Wednesday as a reminder for awareness.
We will end the month with our annual Trunk or Treat on Friday October 31st. Be sure and join us in your favorite Halloween costumes for fun and treats. Also be sure and like us on Facebook and you will be in a drawing for a new Motorhead Grill.
Have a Great Month & Wear Pink!!!
Brad YarbroughPresident, Natchez Ford
2. Fighting Cancer3. Wednesdays We Wear Pink4. Ford and Millenials5. Ford and Millenials (cont.)6. Tips For Hunters7. Tips for Hunters (cont.)8. Trunk or Treat and Grill Giveaway9. Improve Your Car’s Gas Mileage10. New Car Specials11. Used Car Specials12. Service Tips and Coupons13. Joke and Quotes14. Recipe and Games
Table of Contents
2.
OVER $125 MILLION DONATED TO FIGHT CANCER Ford’s Warriors In Pink Taking Battle Seriously
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2014 marks Ford Motor Company’s 20th year in the fight against breast cancer. As a car company we are not breast cancer experts, but we can help. From designing a full line of Warriors in Pink apparel to raise funds, to creating a broad reach in the media to generate awareness, to conducting a survey to help people keep breast health top of mind, we look for ways to help people Go Further every day. And we have been doing it for 20 years. To Find out more information go to www.warriorsinpink.com
THE WARRIORS represent the powerful and the courageous who fight against breast cancer.
NATCHEZ FORD JOINS WARRIORS IN PINK TO FIGHT CANCERJoin us this October as we fight cancer with Ford’s Warrior’s In Pink. As we participate in many activities to fight cancer on an ongoing basis including the Relay For A Cure in the Spring – October is designated as the month to fight Breast Cancer and we are going to do just that.
We are going to donate to Warriors in Pink charities for every vehicle sold during the month of October. Whether it is a new Ford, new Lincoln
or pre-owned vehicle – when you purchase in October we will be making a donation.
In addition to help encourage Cancer Awareness we are all going to wear pink every Wednesday during October. Join us in pink as we collectively fight for a cure of this dreaded disease.
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Growing interest in utility vehicles among America’s 80 million-strong millennial generation – those born between the early 1980s and early 2000s – is bolstering purchase consideration for the Ford brand.
Maritz Research, a St. Louis-based marketing research firm, collects data from consumers as part of its annual New Vehicle Customer Study, asking would-be buyers and actual buyers about their new vehicle preferences and buying behaviors. The data in this study came from research conducted between 2008 and 2013.
Marketers understand purchase consideration to be a leading indicator for future purchases in what’s known in the industry as the “sales funnel.” In simplest terms, consumers move from awareness of a brand to consideration to eventual purchase. Strong consideration tends to correlate highly with future purchase decisions.
Small and midsize cars remain the top two segments both considered and purchased by younger buyers, but compact and full-size SUV segments – such as Ford Escape and Ford Explorer – show the largest jumps in consideration, with increases of 1.1 percentage points and 1.7 percentage points, respectively. (continued on next page)
FORD NOW LEADS SALES CONSIDERATION WITH MILLENNIALS
• Renewed interest in utility vehicles helping Ford sales consideration among younger buyers
• Beginning in 2012, Ford surpassed other manufacturers to become the No. 1 brand first considered by millennial buyers
• Millennial sales consideration for Ford moves from fourth place in 2008 to first place today
Young PeoPle Are loving our Suv’S
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(continued from previous page)
While these percentage point increases appear small, in terms of potential sales volume, they represent hundreds of thousands of vehicles. For instance, in a vehicle market of 16.5 million units sold, a 1.1 percentage point increase equates to roughly 181,000 vehicles and a 1.7 percentage point gain equates to approximately 280,000 vehicles.
In the same period in which millennials began to show greater interest in SUVs, Ford overhauled its high-volume utility vehicle lineup, most notably Explorer in 2011 and Escape in 2012.
“The trend of millennials starting families comes at the same time Ford is updating or replacing nearly its entire product lineup,” said Amy Marentic, Ford global car and crossover marketing manager. “These fastest-growing segments – like small utilities – coincide with Ford’s product strengths.”
Explorer sales were up 32 percent last month with 16,797 vehicles sold, for the best July sales since 2005. And Escape had its best July ever, with 26,558 vehicles sold – a 19 percent gain.
In 2008, Ford ranked fourth with millennials in terms of brand consideration. By 2013, it had jumped to first. Not only did Ford become the brand first considered most often, it also showed the biggest
jump in “first consideration” ranking, rising 5.5 percentage points.
Increasing purchase consideration and sales to millennials are important for Ford. The top millennial markets by population – California, New York, Texas, Florida and Pennsylvania – are those regions in which Ford’s overall market share has the most capacity to grow, especially in the “super segment” of subcompacts, compacts, midsize sedans and small utility vehicles.
“Millennials are an important group of buyers in the industry today,” said Chris Travell, vice president, strategic consulting for Maritz Research, “and not just in terms of sheer size. They are also helping to refine the vehicle shopping and ownership experience.
“These younger buyers are much more connected than previous car buyers,” he added. “The manufacturer that develops a strategy that resonates with millennial buyers will increase the likelihood of consideration the next time that customer is in the market. In turn, this will increase the likelihood of selling a car to that customer. It appears Ford’s millennial strategy is working.”
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THE GREAT OUTDOORS — Whether you are a seasoned hunter or a first-timer, there are several practices that are tried-and-true for increasing effectiveness and safety as a hunter. If you are hoping to bring down that giant buck this year or you are wanting to know what to expect on your first hunt, here are a few tips.
Be familiar with how your gun works and shoots
Before you go out on your hunt, you need to practice shooting with the rifle you are going to use. Jeremy Chamberlain has served as a hunting guide for Color Country Outfitters for 16 years and emphasized the importance of being familiar with your gun, sighting in the scope and making sure it shoots straight before you ever aim it at a deer.
“So many people that we hunt with on the ranch, they don’t ever shoot their gun,” Chamberlain said. “So when it comes time to find the animal in the scope, they can’t. Shooting the gun (regularly) will help you acquire your target quicker.”
Division of Wildlife hunter education coordinator Kirk Smith said hunters need to make sure they pack the correct ammunition for their rifle and know how to load and unload the firearm prior to the hunt. Smith also said hunters should never carry a loaded firearm in their vehicle and should never point the gun at anything they don’t intend to shoot.
use a pair of Binoculars
Glassing can save a lot of time and energy. Rather than hiking or driving around for hours, sitting still and scouting the hillside with a pair of binoculars will be much more effective, Chamberlain said.
“Most people think they’ve got to beat the brush and get out and hike and hike and hike, when you can actually get a good vantage point and glass and be more productive,” he said.
dress appropriately
Hunters should also be prepared with the proper clothing. Hunters should always check the weather before leaving for the hunt and wear layers to be prepared for cold October mornings and hot afternoons. Along with camouflage, hunters need to wear at least 400-square inches of orange, according to DWR. scout the area Before the hunt and know directions
A critical part of hunter safety is being familiar with the area you are hunting. Color Country Outfitters hunting guide Skyler Richards said people need to make sure they know their directions to prevent getting lost while hiking during the hunt. Hunters should also always tell someone where they are hunting and they should never hunt alone.
Hunters should always scout the area before they go hunting there, Chamberlain said. Scouting can help hunters learn the pattern of the deer so they are easier to locate. Scouting also helps hunters locate options for water, shelter and where they receive cell phone service in the event of an emergency.
know how to properly clean a deer
Most people clean the deer before they move it because draining the blood makes the animal lighter
7 TIPS TO INCREASE SuCCESS AND SAFETyFOR HuNTERS THIS FALL
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and easier to carry, Chamberlain said. A general cleaning method is to start the incision at the deer’s rectum and cut up to the sternum. Hunters can then continue the incision up to deer’s windpipe and pull the heart, lungs and guts out at the same time, Chamberlain said.
Hunters should use a sharp knife while cleaning the deer and should always cut away from themselves, Smith said. Never bring a knife blade towards your body while cutting.
Hunters should also keep the animal cool and dry to help preserve the meat.
always have a first-aid kit and emergency tools availaBle
Hunters need to always have a first-aid kit available in case of emergency. DWR recommends including bandages, a cord or rope, a compass or GPS unit, a flashlight, quick-energy snack foods and three ways to make a fire.
People should also carry a shovel, an ax, tire chains, jumper cables and a tow rope in their vehicle. Sudden snowstorms or muddy conditions can occur during hunting and hunters should always be prepared. If you are snowed in or your truck doesn’t start, always stay with your vehicle, DWR says.
always Be aware of where other hunters are
If you are hunting in a public area, especially one that is popular, be aware of where other hunters are at all times. Before you shoot, be aware of what is beyond your target and where your bullet might go in case you do miss, Chamberlain said. Many hunting accidents each year are the result of accidental shootings due to negligence.
“That deer is just not as important as someone else’s safety,” Chamberlain said. “You’ve got to know where your bullet might go.”
Be safe and happy hunting!
www.natchezford.com
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trunk or treat!!!Candy & Fun For Everybody This October 31st!Our annual Trunk or Treat is set up for Halloween, Friday October 31st. We will have trunks open and treats to hand out from 5pm-7pm. Dress up in your funniest, scariest most outlandish Halloween costumes and come join the fun.
Please join us as we provide a safe, fun Halloween environment for our children this Halloween. We are also going to be giving away a ENGINE GAS GRILL to a lucky winner. Like us on Facebook or become our Friend on Facebook and you will be entered in a raffle to win this grill.
Come join the fun!!!
GRILLING FuN FACEBOOK GIVEAWAyLike us or become our friend on Facebook during October and you can win a Motor Head Grill. We will be giving away one to a lucky winner on Friday, October 31st.
When you like us on Facebook you will receive many benefits – special service coupons, contests, news of the happenings around the Miss-Lou and all sort of treats.
We do this because at Natchez Ford you are not a number – you are our neighbor.
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driving haBits• Keep your car clean. Mud on the undercarriage can
weigh a significant amount and slow you down.
• Consolidate your daily trips and errands. This will also save you the cost of restarting your engine, which uses a lot of gas.
• Avoid air conditioning when possible. However, when driving at higher speeds, having your windows open also creates drag.
• Don’t throttle the gas or brake pedal! Sudden starts or stops use more gas than gradual changes in speed.
• Don’t idle for too long. Turn off the engine if you anticipate a lengthy wait.
• Limit car warm-ups in winter.
• Clear out the trunk. More weight equals more drag.
• Avoid high speeds. We know this is almost impossible to resist but you can improve your gas mileage by up to 15 percent driving at 55 mph rather than 65 mph.
• Use overdrive. If your car is equipped with overdrive gearing use it as soon as your speed is high enough.
• Use cruise control. Maintaining a constant speed is ideal for improving your gas mileage.
car service for your vehicle• Relace the spark plugs in your engine regularly.
This way, the air and fuel mixture will burn cleaner and more efficiently.
• Improve the intake/output system. By allowing gas to get in and exhaust out of your vehicle you will improve the vehicle’s overall performance and gas mileage.
• Reduce friction. Use high-quality or synthetic motor oil.
• Check your oil! Low oil makes your engine work harder.
• Change your filters. Dirty filters can sometimes increase the amount of fuel your vehicle uses by as much as 10 percent.
• Keep tires properly inflated and aligned. Check regularly to ensure your wheels are fully inflated and your alignment is good. This simple car service task can make a difference in multiple areas, as well as make driving safer.
• Get regular engine tune-ups and car maintenance checks. Without proper car care, a lot can go wrong with a car. Damaged spark plugs or transmission problems can also contribute to poor gas mileage.
How to Improve your Car’s Gas Mileage We Have Some Helpful Hints!!!
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NEW CAR SPECIALSOCTOBER
2014 FORD EDGE0% APR for 60 mos.Ford Credit Financing PLuS
$1,000 Bonus Cash OR up to
$3,500Cash Back
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2014 CHRYSLER 200 LX
$14,50014053
2001 CHEVROLET SILVERADO 1500 EXT CAB
$2,50013012A
2012 CHEVROLET SILVERADO 1500
$15,99051475A
2013 CHEVROLET MALIBU 1LZ
$18,99014066
2012 ACURA TSX 2.4
$23,70051642c
2007 FORD F-150 2WD REG CAB
$9,99014008A
2009 CADILLAC STS V6
$15,90013084
2007 FORD EXPEDITION EDDIE BAUER
$12,50014033A
2010 CADILLAC DTS 4DR SDN W/1SA
$15,99051739A
2010 CHEVROLET HHR LT
$8,69014042a
2012 FORD EDGE SE
$19,25013097
2013 DODGE CHARGER SE
$18,50014054
2006 FORD EXPEDITION 4DR
$6,59051581A
2011 FORD EDGE SEL
$21,50014011
2014 FORD F-150 2WD SUPERCREW 145 XLT
$29,25014038
OCTOBER’S BEST USED VEHICLE VALUESCliCk oN ANY VehiCle for More iNforMATioN!!!
www.natchezford.com
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TIP OF THE DAY!
Service SAviNGS cOrNerPrint Out The Coupons And Save On Your Next Visit To Natchez Ford
ALL PARTS PuRCHASES AT PARTS COuNTER
10% OFFPRESENT COUPON FOR
Must present coupon at time of purchase. Expires 11/31/14
$29.95OIL CHANGE
• Plus Complete Tire Rotation • Plus 23 Point Inspection At No Additional Charge!!!
Must present coupon when order is written. Not valid with any other special or offer. Diesels, synthetic & Specialty
vehicles extra. Up to 5 quarts of oil Expires 11/31/14
MISS-LOUBODY SHOP
SPECIAL• FREE ESTIMATE
• No Work Required• WE HONOR ALL
INSURANCE QUOTESWE WARRANTY OUR WORK!
Must present coupon at time of purchase. Expires 11/31/14
MISS-LOu BODy SHOP641 U.S. Hwy 61 • Natchez 601-446-8102
TIRE BALANCE &ROTATION WITH BRAKE
INSPECTION
$39.95Properly balanced and rotated tires last longer, improve gas mileage and provide a smoother ride.• Inspect tires for irregular wear and damage• Check/Adjust tire pressure• Balance all four tires/wheels• Rotate tires as needed• Inspect front/rear brake pad thickness
with Coupon Regular Price $54.98
Prices may vary by model. Plus taxes and fees where applicable. Please present coupon during write-up. Not to be combined with any other discounts. Please refer to your vehicle owner’s manual for correct rotation direction. Reservations recommended. Expires 11/31/14
With Coupon Regular Price $178.00
FRONT OR REARBRAKE SPECIAL
$119.95 Replace front or rear brake pads*Inspect discs, calipers, brake lines, hoses & master cylinder.
*Disc resurfacing or replacement, wheel cylinder and caliper repair, and master cylinder replacement extra, if needed. Prices may vary by model. Additional brake work can be done at additional charge. Plus taxes and fees where applicable. Please present coupon during write up. Not to be combined with any other discounts. Expires 11/31/14
Have records available on everything you do to maintain your car — and keep them in the car if possible. Well-kept records can be instrumental in correctly diagnosing a vehicle problem the first time. Incomplete records can lead to redundant auto repairs that waste your time and money. A vehicle with a well-documented repair service history also tells your mechanic that you value first-rate work at the recommended intervals, and have done your part to keep your vehicle in tip-top shape.
SERVICE TIPS OF THE DAY
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www.natchezford.com
Joke of the month
“Smartness runs in my family. When I went to school I was so smart my teacher was in my class for five years.”
– George Burns
Q: Why didn’t the skeleton go skydiving?
A: He didn’t have the guts!
“Judge a man by his questions rather than his answers.”
– Voltaire
Quotes
“We don’t stop playing because we grow old; we grow old because we stop playing.”
– George Bernard Shaw
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Print sudokuhttp://1sudoku.net
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What you need:Original recipe makes 24 cupcakes1 (18.25 ounce) package chocolate cake mix 1 pound black shoestring licorice 1 (16 ounce) can white frosting 48 pieces candy corn 48 cinnamon red hot candies 1/4 cup orange decorator sugar
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Directions:
1. Prepare cupcakes according to package directions. Let cool completely.
2. Cut licorice into 3 inch sections. Working with one or two cupcakes at a time,
so the frosting doesn’t set before decorating, frost the cupcakes with the white
frosting. Insert licorice pieces into the outer edges of the cupcakes to make the
legs of the spider, 3 legs on each side (4 takes up too much space). Place two
pieces of candy corn on the front of the cupcake for fangs and use two red hots as
eyes. Sprinkle with decorator sugar. Repeat with remaining cupcakes.
RECIPE OF THE MONTH
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SPIDER CuPCAKES