for your

August 29th - September 1st, 2015

HYATT REGENCY ST. LOUIS AT THE ARCH

Lecture Classes ........................... 1-10

Hands-On Classes ...................... 11-16

Technical Classes ........................ 17-18

Schedule ..................................... 19-20

What’s Inside

1

CLASSES

Creating Store Layouts that Sell!-Increase Your “Shelf Esteem” with Tricks of the Trade You Can Take to the Bank Presented by Rich Kizer & Georganne Bender – Kizer & Bender Speaking!www.kizerandbender.com

Note: This class is highly recommended for you and your staff

Does store design really matter? You bet it does! Have you gone into a store to purchase a single item, yet you walked out with a bag full of things you hadn’t intended to buy? Congratulations! You’re a savvy retailer and yet you still fell victim to the science of shopping! This seminar offers ideas and advice you can take to the bank. From the parking lot to the back door, and every space in-between, consumer anthropologists and professional store planners, KIZER & BENDER, will take you through every aspect of store planning, design, and visual merchandising.

You’ll learn:

•WhyFirstImpressionsCount: The first 10 seconds of contact with your store is critical; what happens here determines much of the customer experience. You’ll learn where the customer experience with your store begins, plus which factors outside of your store’s environment factor into YOUR environment.

•WhichLayoutisRightforYourSalesFloor: Your store layout dictates how customers will shop your sales floor. You’ll learn the most popular floor plans and how to determine which one is right for your store.

•HowtoIdentifyYourStore’sDecompressionZone: What is it, where it is, how large should it be, and how to use it to your advantage.

•HowtoChooseInteriorColorsandDécorElements: Learn to create an ambiance that encourages customers to buy; plus things you need to know about interior and exterior signing.

•WheretoPlaceandEffectivelyMerchandiseYourCashWrapandServiceCounters: One of the most highly trafficked areas in your store is the cash wrap, yet in many stores it is located in the wrong place – and that wrong place is costing you money. You’ll learn how to merchandise your cash wrap and service counters to sell product and encourage customers to return and shop with you again.

•HowtoEncourageShopperstoSpendMoreinYourStorewithSpeedBumpDisplays: Power Walls; Cross-Merchandising, and Vertical Merchandising. If your sales floor is in need of change, this is the seminar for you. If store design and visual merchandising is at the top of your “Things to Do” list, we guarantee you will not find a more comprehensive and easy-to-implement program. It’s almost like having professional store planners visit your store!

• Every dealer attending this class will receive a one-hour complimentary consultation from Kizer and Bender

Social Media Marketing for RetailersPresented by Rich Kizer & Georganne Bender - Kizer & Bender Speaking!www.kizerandbender.com

Social Media Marketing is the new normal. It’s a game-changer that gives you the ability to run circles around your competition – if you know how to use it. You may be up and running on Facebook, Instagram, and Pinterest, but do you wonder if you’re doing all you can to get the most out of your social media platform? The emphasis here is on social; it’s an ongoing cocktail party: You need to say and do the right things to keep friends, followers and fans engaged. Facebook changes its rules at random – have you kept up? Do each of your social media posts and persona do your brand justice? This interactive seminar will teach you the cutting-edge skills you need to help you master social media marketing.

You’ll learn: •Howtogainexposureforyourstoreandbuildbrandawareness

•TipstoimproveyourFacebookbusinesspage

•HowtogetaroundFacebook’salgorithmthatdecideswhetherfanswillorganicallyseeyourposts

•What–andwhatnot–tosaytoencouragecustomerconversation

•HowtodeterminewhichFacebookadformatisrightforyou

•Howmuchtimeyoushouldinvesteachdayinsocialmedia

•Thelatesttoolsavailabletohelpyouevaluateyouron-lineeffectiveness

•You’lllearnthroughgreat,andnot-so-great,socialmediaexamplesfromavarietyofretailers.You’llleavethis session armed with practical, real-world social media tips and techniques to help you grow your business!

2

CLASSES

Interactive Sales Workshop:Presented by Linda Rainwater, National Training Manager for Baby Lock; Denise Schober, Retail Sales Specialist and Carla Reale, Retail Sales Specialist

Note: This class is highly recommended for you and your staff

For the first time ever, Baby Lock is excited to bring together three highly successful salespeople with 52 combined years of relevant industry sales experience. This class offers you and your staff an entire day of interactive FUN sales training! This class will completely change the way you look at sales and how you train your staff to sell! You will run, or dance, back to your store with new selling tools in your skill set.

•Learnhowtocreateopportunitiestosellmoreproduct

•Suitableforseasonedveteransorassociatesnewtoselling

•Confidence-building

•Interactive

Don’t miss the opportunity to dramatically increase sales this year!

Stop Show Rooming Dead in Its Tracks!Presented by Bob Negen, WhizBang! Trainingwww.whizbangtraining.com

Are you tired of people coming into your store, sucking up your knowledge and then leaving to buy online for a lower price? Does it make you feel angry, frustrated and defeated? Yes, Show Rooming is an unpleasant reality of being a brick and mortar store owner. But, that doesn’t mean you can’t compete! In this program, you will get the strategies, tactics and techniques to stop Show Rooming dead in its tracks!

You’ll learn…•ThesinglemostimportantthingeverysmallstoreownerMUSTunderstandtothriveinaneverchangingretail

environment.

•Howtouseshowroomingtoyouradvantage.

•Why“ExtremeValue”isagamebigboxstoresandonlinemerchantscan’tplay,butyoucan!

•Howtoprofessionally“turnthetable”onshow-roomerswhoareinyourstore.

•Asupersimple,andincrediblyeffectiveLoyaltyProgramthatkeepspeopleshoppingwithyou,andnotyourcompetition.

3

CLASSES

Get Productive! Experience Less Stress, Have More Fun, and Get More Done!Presented by Bob Negen, WhizBang! Trainingwww.whizbangtraining.com

Are you caught in an almost never-ending cycle of “spray and pray” – you put out a fire in your store and pray it doesn’t flare up again? Do you feel like you work harder and harder each year but never seem to get ahead? Has the pressure of running your business taken the joy out of owning it? If you answered “yes,” this program is for you! This program isn’t academic or generic. It was created by an independent retailer, just like you, to help you run a better business and have a better life!

You’ll learn:

•Howtoprioritizework…andlife.

•Howtodramaticallyboostyourphysicalenergy.

•Whyyourbeliefsaboutwork,businessandmoneymightbeholdingyouback.

•Asimplesecretthatwillhelpyougetthemostimportantworkdonefirst.

•Andlots,lotsmore!

Why Local? Reasons to Shop with an Independent BusinessPresented by Tom Shay, Profits Pluswww.profitsplus.org

One of the many issues a local business faces is getting residents to shop locally. There are inappropriate strategies to entice consumers, and more appropriate strategies to get that consumer to spend their money locally rather than at a chain store or online mass merchant. Consumers will tell you that the pricing was better. Learn how to logically show the consumer what it means to buy local and earn their loyalty.

Polishing the Crystal Ball – Utilizing a Cashflow ChartPresented by Tom Shay, Profits Pluswww.profitsplus.org

A cashflow chart is more than a piece of paper: It is your financial future. If only it was a crystal ball and predicted the financial future of your business. Well actually, it is like a crystal ball. Learn how to read and understand your cashflow chart to follow trends in your business and secure both the financial future of you and your business.

4

CLASSES

Put the Best Products Where the Customers ArePresented by Tom Shay, Profits Pluswww.profitsplus.org

Build a better mousetrap, and the world will beat a path to your door. Success is not in building a better mousetrap, but in putting the cheese where the mice are. While we are not suggesting you move your business, we are going to share with you some ideas for moving your strategy. See how this approach to keeping and gaining customers will dramatically change your business.

Landscape Quilting for BeginnersPresented by Nancy Zieman, designer, author and “Sewing With Nancy” host

Landscape quilting showcases nature in fabric and is a technique that piques great interest. Plus, landscape quilting is the perfect project to showcase the Baby Lock Tiara and companion Koala Cabinet. If you’re hesitant to teach your customers their first raw-edge appliqué quilting project, Nancy Zieman will detail how to easily create trees–close-up and at a distance, floral beds, and even majestic mountain scenes. Instead of showing how to makespecificimages,Nancywillconcentrateondesignelementsandthoroughlyexplainhowtocreateamazinglandscape art.

Block of the Month – From Your Scraps and StashPresented by Nancy Zieman, designer, author and “Sewing With Nancy” host

Join Nancy on her journey as she stitches her way through her scraps and stash. Learn quick piecing techniques for twelve blocks–ideal for a club Block of the Month (BOM) project. Plus, this BOM project is a great way to sell quilting templates and increase notion sales. Join the adventure and see how easily you, and your customers, can stitchoneblockeachmonthandmakeabed-sizequiltwithgreatresults.

5

CLASSES

Retail Sales PanelPresented by Guest Speakers

Challenges of Training a Sales Team Presented by Paul LaPonte, Quality Sewing, Seattle, WA

Training staff is one of the most important parts of running a successful store, but it is often overlooked because other priorities seem more urgent. Paul LaPonte will share the training programs Quality Sewing has used to train his staff of over 100, along with a new program his team is presently working on which is designed to improve training, customer experience and sales.

How to Take a Good Business and Make It a Great Business Presented by Donny Cathey, Cathey’s Sew and Vac, Tucson, AZ

Growing a family-owned business can be tricky. The transition from one generation to the next is often difficult and can seal the fate of a business. The first generation focuses on the past, while the next generation looks to the future. Donny, a second-generation owner, has experienced this firsthand. Growing up, he worked in the store and learned how a business operated, and the importance of growth and change. Over the years, he has implemented changes that have resulted in the substantial growth of his business. Donny will outline what steps are needed for the continued growth of an established business.

The Building Blocks to Success Presented by Ray Queen, Independent Sales Consultant

Sales = $$= Success. What are the steps needed to ensure the financial success of your business? Ray will outline the key components for setting monthly sales goals for your store and weekly individual goals for your sales team. To achieve your target sales budget requires defining realistic goals and motivating your sales staff. With Ray’s guidance, you will get the needed tools to create a personal plan of action for building your financial success.

Region Meeting Presented by Baby Lock Regional Sales Managers

MandatoryforStoreOwnersand/orManagers

In this 90-minute presentation, you will review the Fall Programs for 2015, new machines, existing programs and more.

Note:Thisclassappearsontheclassschedulefrom7:30-8:45am.

AninvitationwithdetailsandlocationfortheRegionMeetingwillbesenttoyoubyyourRegionManager.

6

CLASSES

Tacony and Like Sew Purchase Order IntegrationPresented by Sean Roylance, Like Sew Websites founder and instructor

See how the Tacony fulfillment system communicates directly with Like Sew’s POS software so you can view real-time product pricing and availability right from the Purchase Order page within your point of sale. Once the purchase order is created, you can simply click “Order Now” and Like Sew will submit your order directly to Tacony. During this class, you’ll see live demonstrations on how this cloud-based integration will save you time and simplify your order management. In addition, we’ll discuss how Baby Lock marketing materials are accessed thru the Like Sew system to improve your website with professional product images and text.

Sensational Sashiko – Selling the SashikoPresented by Evy Hawkins, designer and author

When Evy was first introduced to the Sashiko, she will tell you that her brain caught on fire! All she thought about were the possibilities of that one stitch. Now her favorite go-to machine for creative ventures in surface texture stitching, Evy considers the Sashiko her greatest discovery.

The Sashiko appeals to a wide range of sewing enthusiasts of all ages, and it’s definitely NOT just for quilters. Evy will show you how to showcase this machine in a way that will entice newbie quilters, heirloom enthusiasts, fashionistas and all manner of crafters. Those who think they are not artists will discover just how artistic they can be. Peruse Evy’s extensive Sashiko trunk show, and watch her demo her favorite techniques and add-ons to keep in the store to show-off the machine. Before long, you will be restocking this sweet and sassy machine.

Creative Possibilities – Sashiko and Embellisher SamplesPresented by Evy Hawkins, designer and author

See the beauty that can be created with two of Baby Lock’s most creative machines – the Sashiko and Embellisher. Evy considers these two of her favorite machines, and when you see how much fun she has, you will understand why. These two machines are often referred to by Evy as “artistic machines for the artistically challenged.” By using the right fabrics and showing a few basic techniques, you will turn any sewing enthusiast into an artist. Once you hook your customers with the creative possibilities, you can show them how well they interact with the entire Baby Lock sewing and embroidery line. Evy will give you tips and inspiration for creating store samples and displays to showcase two of Baby Lock’s coolest toys – the Sashiko and Embellisher.

7

CLASSES

Sew What’s New – Tacony Sewing CentralPresented by Nancy Irwin, Tacony Inside Sales Representative

One thing that most sewing enthusiasts have in common is the need for notions, gadgets, sewing tools, books, bags and anything that a sewing enthusiast could want or need. In this 90-minute presentation, Nancy, a sewing enthusiast herself, will showcase what Tacony Sewing Central has available for your store, in-store classes, and specialtyeventsorsales.Seewhat’snewatTaconySewingCentralandhowtomaximizeyourprofits.

Sew What’s New - Baby Lock Product Line Introduction Presented by April Dunn, Baby Lock National Sales Training Specialist

Whether it is a new machine, a software upgrade for a machine, new point-of-purchase material, or a new accessory or workbook, this class is your opportunity to see what‘s new in the Baby Lock product line. Learn how this new product fits into the existing product line and how to position it. Designed by the Training Team, thisclasswillgiveyouallthatisneededtosuccessfullysellandutilizethenewestadditionstotheBabyLockproduct line.

Bringing Education and the Classroom Front and CenterPresented by Russell Conte, Sewing Arts Center, Santa Monica, CA

For some, providing after-sales education is simply a matter of obligation and something to get through with as little impact on business as possible. But what if you could turn it into a means of generating additional revenue, goodwill and a fabulous reputation for your shop?

If there’s one thing Russell Conte is passionate about, it’s sewing. His other passions, great education and sewing equipment.Youcanownallthebestsewingequipmentintheworld,butonceyou’vepurchasedallthatamazingequipment, how do you use it? Once you know how to use the equipment, what do you sew? What separates one sewing shop from any other brick and mortar sewing shop in town, once all the staff is trained, selling machineslikecrazyandactuallyengagingthecustomers?Theanswer,greateducation!

8

CLASSES

Successful Planning for Crown Jewel and Tiara SalesPresented by Cathy Brown, Baby Lock Education Consultant and Bob Bartolozzi, Baby Lock West Coast Region Manager

Your success to selling the Crown Jewel and Tiara lies in creating a plan. This plan starts with finding the customer, setting up the demonstration area for success, showcasing the machine and identifying the consumer’s needs. The final phase is how to handle objections and provide after-the-sale care and service. With her extensive career in professional Longarm services and her experience in sales and demonstration across the country at quilt shows and retailer events, Cathy brings the best of both worlds together to help you create a successful plan. Let Cathy and Bob guide you to a more successful year selling the Crown Jewel and Tiara.

Add-on Sales with Accessories and Attachments Presented by Sue Kostroski, Baby Lock Education Constultant

Accessories and attachments enhance the sewing/serging experience by making a technique easier, adding a dramatic look to a project, and allowing the sewing enthusiast to experiment with the many uses for a particular accessory/attachment, making a project a one-of-a-kind piece. Sue will take you on a journey, showcasing the Baby Lock accessories and attachments and how you can increase sales, and create enthusiasm, and even loyalty, among your customers.

Exploring the Dynamics of Successful EventsPresented by Sue Greenberg, Sew Worth It; Jeremy Swaim, Thimble Towne; Kris Thurgood, My Girlfriends Quilt Shop; Judy Fenton, Millcreek Vacuum Sewing Fabric

What do each of these retailers have in common? They are event junkies! Each of these retailers are always looking for new events to host, ideas for creative promotions, how to create the best atmosphere, how to bring in new faces and how best to pamper the attendees. One of the more crucial aspects of their event planning process is making their event special. What steps do they take to make their event unique and enticing for a consumer? Learn the event process these retailers have in place for all events, large or small, in-store or at a major venue. With a plan in hand, it is possible to host successful events, gain new customers, reward loyal customers, and sell product – machines, notions and more.

The best part, these retailers work together and support one another in their event ventures.

9

CLASSES

Gain Additional Sales, Sizzle with Sizzix!Presented by Linda Nitzen, Quilt Manager and Andrew Williamson, Director of Sales

SeehowaddingSizzixtoyourline-upofmanualandelectroniccutterswillenhanceandcomplimentyouraccessory sales and build traffic for your store.

Inthisclass,youwilllearnthedifferencesandcompetitiveadvantagesSizzixoffersoverthecompetition.DidyouknowSizzixmachinesacceptAccuquiltdies?Thisisjustoneoftheinsightsyou’llgainbyattendingthisclass.You’llbeintroducedtotheSizzixline,theirnewestdiesandcutters,andhavethechancetoparticipateina“hands-on” demonstration. See why Jenny Doan, Victoria Findlay Wolfe and Kid Giddy are all licensed designers forSizzix!

AttendthisclassandseewhatbundleofSizzixproductsarerightforyourstore.

Silhouette CAMEO Made EasyPresented by Kendall Ehat, East Coast Account Executive for Silhouette America

Learn all the basics of the Silhouette CAMEO, along with additional features. The class will overview the basics of the Silhouette Studio software and delve into additional features. The class will also explore the many different products offered by Silhouette America that allows stores to cross over into new markets.

Planning for 2020Presented by Bill Hinderer, President Tacony Corporation and Amy Hinderer, Senior Vice President of Administration and General Council

Whether you are wondering how to retain your best-selling associates or wondering how to explore the potential to sell your business and be rid of all your employees, spend some time with Tacony’s Bill and Amy Hinderer to exchangeideasaboutyourfutureplans.SpecialguestappearancebyTacony’sBobBartolozzi.

10

CLASSES

HANDS-ON

Raise Your Destiny IQPresented by Margo Morris, Baby Lock National Sales Training Specialist and Diane Aholt, Baby Lock National Education Manager

Are you ready to take your IQ Designer skills to the next level? Explore features and functions, beyond the basics, as you learn how to create designs using line art, color illustrations, background images and built-in shapes. Gain a deeper understanding of the design process through hands-on exercises. Learn more about editing and drawing tools, and discover additional inspiration using the stippling feature of the IQ Designer. Gain confidence and conquer intimidation in demoing and training your customers on the Baby Lock Destiny.

Note:PleasebringaUSBdrivetoclasstotransferdesignsusedinclassfordemonstrationsandtraining.

Sewing & Basic Embroidery-Taking the Destiny to the Next Level Presented by Pam Mahshie, Baby Lock Ambassador and Sara Gallegos, Independent Education Consultant

Note:ThisclasswillnotcovertheDestinyIQDesigner–thisfeatureiscoveredindetailinRaiseYourDestinyIQ.

Do you need to reintroduce yourself to the Destiny? Are you new to the Baby Lock product line and need to learn how to use the Destiny? This class is designed to teach you how to use and demonstrate the basic sewing and decorative stitch features and options of the Baby Lock Destiny, showcasing what the machine has to offer the sewing enthusiast. Pam and Sara will also focus on the basic and advanced embroidery features on the Destiny for the embroidery enthusiast. After this class, you will have a greater understanding of what this machine is capable of and what it has to offer the sewing/embroidery enthusiast. More importantly, you will have gained confidence to handle any demo and be able to teach a “Getting to Know your Destiny” class with ease.

Alliance Embroidery Machine – An IntroductionPresented by Patty Marty, Baby Lock National Sales Training Specialist

In this hands-on class, Patty will introduce you to the newest addition to the professional embroidery machine line: the Baby Lock Alliance. Patty will demonstrate the features and functions of this machine and talk about the benefits and who the target customer is. She will also discuss selling opportunities for the Alliance and how this machine will increase your profits in the fall selling season and into 2016.

Note:DealersplanningonsellingtheBabyLockAllianceembroiderymachineMUSTtakethisclasstopurchasethemachine.

11

Showcasing Projects for the Baby Lock Alliance Embroidery Professional MachinePresented by Patty Marty, Baby Lock National Sales Training Specialist

Now that you’ve been inspired by the Baby Lock Alliance, the wheels are turning and the dollar signs are starting to make sense. What is the next step? In this hands-on, project-based class, you will gain expertise in the operation of the machine, and the available hoops and specific uses for them. You will have an opportunity to createprojectstouseasstoresamplesorutilizeasmake-ittake-itprogramsforstoreeventsorclubs.Experiencefirst-hand how your own inspiration and enthusiasm for the Baby Lock Alliance can generate sales dollars for your store this fall and into 2016.

Kit Fee: $25 – includes all items used for embroidery

Note: MusttakeAllianceEmbroideryMachine–AnIntroduction,priortotakingthisclass.IfAllianceEmbroideryMachine–AnIntroductionhasnotbeentaken,youwillnotbeadmittedintotheclass.

Showing and Selling ProStitcher and the Crown Jewel III Presented by Lora Kesilis, Baby Lock National Sales Training Specialist

Note: two/three people per machine

With the introduction of the Crown Jewel III and the update to ProStitcher, it is time to brush-up on your demonstration skills. Lora will highlight the exciting new features of the Crown Jewel III, as well as showcase current features that fit the needs of a longarm customer. By going through the phases of a demo step-by-step, you will gain a greater understanding of what to show, how to show it, and gain confidence in your demonstration skills. Lora has developed a quick and easy-to-follow demonstration for ProStitcher that highlights the latest update. By following this simple demo, see how easy it is to engage the customer and close the sale.

ProStitcher – Getting the Consumer StartedPresented by Kay Capps Cross, quilt designer and author

Note: two/three people per machine

Coming up with the first lesson for a new ProStitcher customer can be confusing. Where do you start and what do you cover? Kay has designed this class with that in mind. She will identify and explain the menu and panel buttons, the work area, toolbar buttons and the crosshairs. Then it’s onto the Design Menu and working with a design. You will learn basic design placement and editing. Lastly, Kay will a explain how to use the ProStitcher Instruction and Reference Guide as a lesson planner.

12

HANDS-ON

Tiara III and TruStitch – Sales Features and DemoPresented by Lora Kesilis, Baby Lock National Sales Training Specialist

Note: two/three people per machine

With the introduction of the Tiara III, it’s the perfect time to revisit your demonstration skills and reacquaint yourself with what the machine has to offer your customer base. Lora has developed a demonstration that highlights the new and existing features of the Tiara III and covers who the ideal customer is for this product. By going through the phases of this demo step-by-step, you will gain a greater understanding of what to show, how to show it, and confidence in your demonstration skills. By following a simple demo, see how easy it is to engage the customer and close the sale.

Specialty Rulers and the TiaraPresented by Linda Hall, quilt designer, teacher and author

Linda Hall designed The Creative Motion Quilting Design System with the quilter in mind, to make free-motion quilting faster and easier for both the novice and advanced quilter. In this hands-on class, you will learn how to create basic shapes using the ruler system, Tiara and TruStitch. After mastering basic shapes, the final step is to combine those shapes creating a quilt design that can be displayed next to your Tiara. With Linda’s guidance and expertise, you will be a free-motion artist in no time. With your new creative skills and increased confidence, watch your Tiara and TruStitch sales soar!

Kit Fee: $15

The Creative Side of the Tiara – Thread Painting & EmbellishmentPresented by Debbie Martinez, Baby Lock Education Consultant

The Tiara is the ideal machine for both the quilter and the artist. The quilter approaches the machine to finish their quilt by adding the final phase, stitching. The artist approaches the machine as an artist approaches a blank canvas. The image is created using thread and movement. Follow along with Debbie as she takes you on a thread painting journey on the Tiara. Starting with an image, you will learn creative thread painting techniques to create a simple, yet elegant, piece. Using the couching foot and decorative yarn/cord, explore how the Tiara can be used as an embellishment machine to highlight a design and create texture and dimension. By the end of your journey, you will see the versatility of this machine.

Kit Fee: $10

13

HANDS-ON

Easy Piecing and Quilting on the SergerPresented by Susan Zellers, Baby Lock Education Consultant

Susan has been piecing and quilting on the serger for several years and finds it to be fast, fun and accurate. In this simple pieced project, Susan will share with you why she loves piecing on the serger, her secrets for accurate piecing and several features that enhance the entire experience. Once the panel is pieced, it’s off to quilting. Yes, quilting on the serger. Using straight and wavy lines, it’s possible to quilt your panel quickly, giving it that modern minimalistdesignaesthetic.Shewillcontinuetoshowcasesergerfeaturesbyaddingabackandzipper.Thisisagreat avenue for exposing your customers to piecing and quilting on a serger.

Kit Fee: $20–includesfabric,batting,threadandzipper

Cool Serg-ical TechniquesPresented by Gail Yellen, pattern designer, author and sewing instructor

You’ve mastered a 4-thread seam, a rolled hem and even a cover hem. Now expand your serger skills with specialty feet and attachments. Get professional results – it’s just a matter of knowing how.

Using a ruffling foot, learn how to attach and gather one fabric to another in a single step. Apply lace perfectly with a lace applicator foot. Learn how to create sturdy tote bag handles and fashion accessories with the belt loop attachment. What on earth is a downturn feller? You’ll see why the chain/cover foot and the curve foot are “must-haves”foranyconsumer.Youwillbeamazedatwhatyou’lldoinCoolSerg-icaltechniques

Kit Fee: $20 – includes notebook with color photographed handouts in page protectors, fabrics, lace and ribbon

Serger Accessory KnowHowPresented by Joan Friedrich, Baby Lock Education Consultant

In this hands-on class, Joan will share her passion for serger accessories/attachments. You will have the opportunity to set-up each accessory and learn Joan’s tips and tricks for operation, demonstration and why it’s a must-have for every consumer’s collection. She will also share her secrets for engaging the customer while demonstrating. This technique-based notebook, developed by Joan, will be the ideal reference guide to have in your store. See why Joan believes strongly in serger accessories/attachments and everything they have to offer the serging enthusiast.

Kit Fee: $20 – includes notebook, laminated pages and fabrics for techniques

14

HANDS-ON

Appliqué Away!Presented by Kathy Stipe, Baby Lock Education Consultant

Kathy has developed an ideal project to showcase embroidery machines, EmbroideryWorks™, and the Silhouette Cameo™. Use EmbroideryWorks™ to create the design and the Silhouette Cameo™ to cut the appliqué from fabric. Complete the design by stitching out the appliqué, lettering and stippling stitches on the Destiny. The result, a great make-it-take-it project for an event. By experiencing how easy it is to combine these three products, you will open doors for existing customers and new customers alike. Kathy will also share and show additional features of EmbroideryWorks™ and the Silhouette Cameo™, along with ideas on how to attract that non-sewer into your store.

Kit Fee: $10

The Art of Zentangle and EmbroideryPresented by Pam Damour, the “Decorating Diva,” author, pattern designer and sewing instructor www.pamdamour.com

Zentangle is sweeping the sewing world, and with Baby Lock’s latest technology it’s possible to take embroidery to a whole new level. Pam Damour, a Certified Zentangle Instructor, will show how to take a simple line drawing and transform it into an embroidery design that is ready for Zentangle. She will introduce the Silhouette Cameo™ and the role it will play in the latest embroidery venture. With a few simple lines, you will be able to see how a work of art is created before your eyes!

Kit Fee: $20 – includes pens and supplies for Zentangle on paper or fabric, plus an embroidered block large enough to use in a project or Pam’s Quick Clutch Wallet.

Sewing Machine Accessory KnowHow Presented by Sue Kostroski, Baby Lock Education Consultant

Sue has developed a hands-on notebook class featuring many of the new accessories, along with a few of her favorites. As you work through the notebook, you will discover the use of each foot, how to demonstrate each foot with success, the importance of each foot to the sewing enthusiast, and how to showcase and sell the foot. Feet covered in class include, bi-level foot right, double cording foot, both 4/6mm and 7/8mm, metal roller foot, stitch-in-the-ditch foot, digital dual feed foot and more. Accessories are gadgets for the sewing enthusiast. The more you show, the more excited they become, the more they buy.

Kit Fee: $20 – includes notebook, laminated pages and fabrics for techniques

15

HANDS-ON

Quilting Accessory KnowHowPresented by Debi Kuennen-Baker, Baby Lock Education Consultant

Themodernquiltmovementisheretostay.Magazinesandshowsdefinemodernquiltingassimplelines,simpledesigns, minimal and bold colors, graphic shapes and a strong presence of a solid color. Baby Lock has the ideal set of tools for the modern and traditional quilter. Debi will start with the basics, piecing and the ¼” foot. Which foot is best and why? After piecing, experience quilting with the Digital Dual Feed foot. See why this foot is the ideal “walking foot.” Enhance the quilting experience with the optional, open toe sole, stitch-in-the-ditch sole, and the quilt guide, all designed for the Digital Dual Feed foot with the quilter in mind. See how to use the laser guide and its benefit to the quilter. The final phase, using the couching sole for the Digital Dual Feed foot for embellishment. Through each step, Debi will discuss the function of each accessory, how to demonstrate it and most importantly, how to sell it.

Kit Fee: $15

Rabbit Hole – A Modern QuiltPresented by Eleanor Burns, pattern designer, quilting show host, fabric designer and founder of “Quilt in a Day”

This quilt is an interpretation of the Twisted Log Cabin Quilt (based on Eleanor’s first and best known quilt pattern) inspired by Alice’s journey, had she entered the wonderland of quilting. Using Eleanor’s techniques for creating the log cabin and adding a few twists, it’s possible to blend tradition with contemporary. See why Baby Lock’s finest machines, designed for quilting, are ideal for this project or any piecing and quilting project.

Kit Fee: $30

“M.E.” TimeTM EmbroideryPresented by Kim Christopherson, pattern designer and embroidery design designerwww.kimberbelldesigns.com

Invite your customers in for a little “M.E.” Time!™ (Machine Embroidery Time!) with a new series of embroidery projects by Kimberbell Designs. Whether you’re looking for a great way to introduce new customers to the possibilities of machine embroidery, or need that perfect little project for your machine embroidery club, this in-the-hoop “sweet feet” holiday project is it. The “cookie” legs add to the cuteness of the design. Since bonus SVG files are also included on the CD, it’s a great way to showcase the use of an electronic cutting machine for your appliqués as well!.

Kit Fee: $10 - each student will receive the CD for free

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HANDS-ON

LECTUREONLY

TECHNICALCLASSES

Troubleshooting Advanced Technology Features in the Baby Lock Product LinePresented by Sandy Just, Technical Service Team Leader and the Technical Service Team

Being able to diagnose a machine in a timely and confident manner confirms to your customer that Baby Lock offers superior products, and you offer superior service. With advanced technology becoming more of a norm than a rarity in our machines, being able to resolve an issue in a timely and confident manner is important. In this class, Sandy and the Technical Service Team will cover how to quickly diagnose and fix the camera feature, along with other advanced features, on many of the Baby Lock models. The Technical Service Team will share tips and techniques that are beneficial to both technicians and sales personnel.

Aventura, Flourish, Lyric & Soprano Line-up Technical KnowHowPresented by Doug Thompson, National Technical Sales Training Specialist

As technology on machines advances, so does the repair of these machines. In this lecture/demo class, Doug will give you the needed information to satisfy your customers on the total repair of these models, some of which can be applied to other machines in the Baby Lock line-up.

Basic Machine TroubleshootingPresented by Doug Thompson, National Technical Sales Training Specialist

What guidelines/troubleshooting questions do you have in place to assist a consumer who calls with a problem with their machine? By following a simple set of questions, you will be able to quickly diagnose a machine. Doug will share with you basic maintenance that you can pass along to your consumers. Learn how to approach each repair, from the simple to the complicated. Doug will cover this and more in detail, leaving you with a sense of confidence.

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Software TrainingNote: All Computer Class are Hands-On

Quilter’s Creative TouchPresented by The Grace Company

Whether you are new to Quilter’s Creative Touch or need to brush up on your skills, in this hands-on class you will explore the fundamentals of Quilter’s Creative Touch. Learn to load a design quickly, make changes to the design, layout a quilt and more. See how features like Font Stitcher, Virtual Longarm and Panto Stacker are the ideal fit for any quilter. Experience how easy it is to take a photo and turn it into a quilt pattern using the Trace feature in Quilter’s Creative Touch.

Creative Inspiration with EmbroideryWorks™ Everyday and AdvancedPresented by Debbie Cleek, Assistant Product Manager for Embroidery

Follow Debbie as you explore the features of EmbroideryWorksTM,fromdesigneditingandsizingtousingthemirror and scatter feature. Whether you use this class to get reacquainted or you are new to the software, Debbie will cover how to use and demonstrate the functions and features.

See how to extend the creative possibilities of this software by combining it with popular cutting systems to create quick and easy appliqués. With the Silhouette Cameo™, turn embroidery designs into vinyl décor, unique cardstock items and more. This feature provides opportunities for that crafty customer to work their way to becoming an embroidery customer.

Designer’s Gallery Digitizer - A Digitizing Solution for All LevelsPresented by Brian Bailie, Embroidery Software Designer and Debbie Cleek, Assistant Product Manager for Embroidery

Want to complement and add extra profit dollars to that value based, mid-line, or high-end embroidery machine sale?There’sanewsimpledigitizingsolutionfromDesigner’sGallerysoldexclusivelythroughBabyLockRetailers, and it’s positioned to meet all levels of skill and affordability. In this “hands-on” selling class, Brian Bailie andDebbieCleekwillintroduceyoutothelatestdigitizerproductsfromDesigner’sGallery.

This product was designed to be bundled with a machine or sold as a standalone package and has ease of use in mind for the consumer, while adding differentiation and profit for the Baby Lock Retailer!

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Saturday, August 29th, 2015Registration Hyatt Regency St. Louis at the Arch 2:00pm – 6:00pm Second Floor

Opening Session Hyatt Regency St. Louis at the Arch 6:30pm – 8:30pm Grand Ballrooms - Fourth Floor

Reception Hyatt Regency St. Louis at the Arch 8:30pm – 10:00pm Fourth Floor Prefunction Area

Sunday, August 30th, 2015Registration Hyatt Regency St. Louis at the Arch 7:00am – 5:00pm Second Floor

Region Meeting Assigned Room 7:30am - 8:45am

Vendor Mall Hours Hyatt Regency St. Louis at the Arch 7:30am – 4:00pm Regency Ballrooms B/C/D/E and F

Sell-a-bration Hyatt Regency St. Louis at the Arch 6:00pm – 9:00pm Regency Ballrooms B/C/D/E and F

Monday, August 31st, 2015Registration Hyatt Regency St. Louis at the Arch 7:00am – 5:00pm Second Floor

Vendor Mall Hours Hyatt Regency St. Louis at the Arch 7:30am – 2:00pm Regency Ballrooms B/C/D/E and F 3:00pm – 8:00pm

Education Preview Hyatt Regency St. Louis at the Arch 7:00pm – 8:30pm Fourth Floor Prefunction Area

Tuesday, September 1st, 2015Registration Hyatt Regency St. Louis at the Arch 7:00am – 12:30pm Second Floor

Vendor Mall Hours Hyatt Regency St. Louis at the Arch 8:00am – 2:00pm Regency Ballrooms B/C/D/E and F

Cocktail Reception Hyatt Regency St. Louis at the Arch 6:45pm – 7:15pm Fourth Floor Prefunction Area

Gala Dinner, Awards Ceremony, Hyatt Regency St. Louis at the Arch 7:15pm – 10:00pmand Fashion Extravaganza Grand Ballrooms D and E

Baby Lock TechSchedule

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DAILY SCHEDULE - SUNDAYContinental Breakfast Hyatt Regency St. Louis at the Arch, Second Floor Prefunction Area 6:30am – 8:30amClasses See Personal Schedule 9:00am – 10:30amBreak Hyatt Regency St. Louis at the Arch, Second Floor Prefunction Area 10:30am – 11:00amClasses See Personal Schedule 11:00am – 12:30pmLunch On Your Own 12:30pm – 2:00pmClasses See Personal Schedule 2:00pm – 3:30pmBreak Hyatt Regency St. Louis at the Arch, Second Floor Prefunction Area 3:30pm – 4:00pmClasses See Personal Schedule 4:00pm – 5:30pm

DAILY SCHEDULE - MONDAY & TUESDAYContinental Breakfast Hyatt Regency St. Louis at the Arch, Second Floor Prefunction Area 6:30am – 8:30amClasses See Personal Schedule 8:30am – 10:00amBreak Hyatt Regency St. Louis at the Arch, Second Floor Prefunction Area 10:00am – 10:30amClasses See Personal Schedule 10:30am – 12:00pmLunch On Your Own 12:00pm – 1:30pmClasses See Personal Schedule 1:30pm – 3:00pmBreak Hyatt Regency St. Louis at the Arch, Second Floor Prefunction Area 3:00pm – 3:30pmClasses See Personal Schedule 3:30pm – 5:00pm

Baby Lock TechSchedule