For the sharpest knives

Lesson 40

ADVERTS

Foshan No.1 Middle School ---Feng Jia

Ⅰ. Reading

Q: Which advert do you like best? Why?

Reading strategies:Facts and opinions To find opinions, look for adjectives (e.g. amazing/ attractive). Facts give information which is, in theory, true. (e.g. has an automatic focus)

Now read the adverts again and find some “opinions” and “facts” in each advert.

Product FactsOpinions

Walkabout Headphon

es

fantastic,exciting,new,Excellent,

1. have no wires or cables 2. signals go through glass or wooden doors and walls 3. excellent value at: ₤80.45

Micro Camera

amazing, new,convenient,reliable,automatic,attractive,strong

1. no bigger than a credit card2. easy to use3. has an automatic focus and flash4. made from titanium

Product FactsOpinions

Feline Floor

Cleaners

perfect,practical,easy,cheap

1. made from good quality nylon2. easy to wash 3. complete set for only ₤5.99

Earplug Earrings

attractive,useful,

1. gold earrings2. used in many different situations3. a bargain at ₤19.50

What makes a good advert?

1. creative idea.2. clear title.3. brief description.4. ttractive words.

Ⅱ. Writing. Now please write advertsin groups following these stages:

1. Make notes about the gadgets.2. Note down any adj. which you can use to make thegadget seem even better. (e.g. amazing, attractive,automatic, brilliant, cheap, compact, convenient,durable, easy, exciting, fantastic, modern, perfect,relaxing, reliable, useful)3. Use the notes and techniques to write an advert. Don’t forget to add some linking verbs.

Necessary Information1. What is it called?

2. What can you use it for?3. Where can you use it?

4. What is it made of?5. What are its advantages?6. How much does it cost?

7. Where can you get it?

The Factors Of A Good Advert 1. A creative idea.

2. A clear title.

3. A brief description.

4. Attractive words.

Siemensmobile phone

plastic, waterproof,

like a raincoat

Cost:₤199.99

Checking

Content: Is your advert convincing? Can you add any useful information about it? Can you add any adjectives to describe your gadget?Mistakes: Check your letter for simple mistakes.

Homework

Homework:1.Write an advert following the writing help on P.90.

2.Finish the exercises in your workbooks.

3.Do the exercises in

English Weekly.

Good-bye!