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Transcript of For Print Gopal Namkeen
GOPAL SNACKS PVT LTD
AN
INDUSTRIES TRAINING REPORT
ON
PREPARED BY
MODI GAURANG, P.
CLASS
SY BBA
YEAR
2010-2011
COLLGE
SHREE H N SHUKLA COLLEGE OF IT & MANAGEMENT
ROLL NO
SUBMITTED TO
SAURASTRA UNIVERSITY
GUIDED BY
MS, MEGHA RUPANI
GOPAL SNACKS PVT LTD Page 1
GOPAL SNACKS PVT LTD
PREFACE
Today’s world is management world and BBA is given a theoretical knowledge with practical knowledge. Every coin have two sides, it is true as like one side is theory and second side is practical side. Not enough only theatrical knowledge but also necessary a practically knowledge.
Practical knowledge plays a vital role in BBA, no value of theatrical knowledge without practical knowledge. As a part of BBA I got for practical knowledge by having an industrial visit in GOPAL SNACKS PVT, LTD. And I am very improving by this project.
This project report, which is based on industrial training, gives the BBA students a through preparation for future theoretical as well as practical application.
This training has been undergone at GOPAL SNACKS PVT LTD for the knowledge of practical study of unit.
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GOPAL SNACKS PVT LTD
ACKNOWLEDGEMENT
This is the second project in BBA, I feel very proudly. I am very thankful to GOPAL SNACKS PVT LTD, and especially thankful to Mr., Bipin bhai hadvani. (M.D) thanks him because he was support very much.
I will try my level best to cover the entire practical matter in this report by support of company’s administrative staff.
I am also very thanking full to H R manager Ms, Hetal adraja who gives me a lot of information about company, and contributed their most valuable time and information’s
for preparing this project report.
GOPAL SNACKS PVT LTD Page 3
GOPAL SNACKS PVT LTD
DECLARATION
I am the undersigned Mr. MODI GAURANG, P
A student of SY BBA of SHREE H N SHUKLA COLLEGE OF IT & MANAGEMENT. Herby I declare that the project work presented in this industrial visit report in my own work. And it has been carried out under the supervision of Professor MEGHA RUPANI and thankful to our principal Mr. MEHUL BHAI RUPANI shree H N SHUKLA COLLEGE.
This report has not been previously
Submitted to any other university & it also has not been used by any one in any examination.
PLACE: SIGNATURE
DATE:
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GOPAL SNACKS PVT LTD
MAIN INDEX
SR NO
PARTICULAR PAGENO
1) GENERAL INFORMATION 062) PRODUCTION DEPARTMENT 193) PERSONNEL DEPARTMENT 354) MARKETING DEPARTMENT 495) FINANCE DEPARTMENT 606) SWOT ANALYSIS 697) FUTURE PLAN 728) CONCLUSION 749) SUGGESTION 7610) BIBLIOGRAPHY 78
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GOPAL SNACKS PVT LTD
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GOPAL SNACKS PVT LTD
INDEX
SR, NO. PARTICULAR PAGE.NO
i. COMPANY PROFILE 08
ii. LOCATION 10
iii. HISTRORY & DEVELOPMENT 12
iv. SIZE OF UNIT 13
v. FORM OF UNIT 15
vi. GENERAL ORGANIZATION STRUCTURE
16
vii. GENERAL ORGANIZATION CHART 17
viii. COMPANY LOGO 18
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GOPAL SNACKS PVT LTD
COMPANY PROFILE
NAME GOPAL SNACKS PVT LTD
ADDRESS 2322-24, G. I. D. C., LODHIKA. METODA ESTATE. RAJKOT-360 021
CONTACT NO,(02827) 287370
E-MAIL [email protected]
FAX NO, (02827) 287377
CHIEF PROMOTER
BIPIN BHAI HADVANI
SIZE OF UNIT MEDIUM SCALE
FORM OF UNIT PRIVATE LIMITED COMPANY
BANKERS BANK OF INDIASTATE BANK OF INDIA
YEAR OF ESTABLISHMENT
2002
MAIN PRODUCTS ALL KIND OF NAMKEENS & FRIEMS
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GOPAL SNACKS PVT LTD
MOTTO GIVE SATISFACTION TO CONSUMER
AREA COVERED BY COMPANY
17958 Sq, Feet.
BRAND NAME GOPAL NAMKEEN
REGISTRATION OFFICE
2322-24, G. I. D. C., LODHIKA. METODA ESTATE. RAJKOT-360 021
ACCOUNTING YEAR
APRIL-MARCH
ACCOUNTING SYSTEM
DOUBLE ENTRY
MARKET NATIONAL
SLOGAN SAB BHOOMI GOPAL KI
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GOPAL SNACKS PVT LTD
LOCATION
Location of unit is most important factor for to be consideration for successful working of any organization. It also plays vital role in the development of the unit. The total cost of manufacturing cost of any business unit is higher due to the wrong selection of location of their business.
The main object of an industrial concern is to maximum profit through minimum of production cost.
The present location of gopal snacks pvt ltd is the lodhika estate G I D C metoda, in Rajkot. In this location all the necessary facilities are easily available like the electricity supply, finance, labor, etc.
Company mainly consider following factor of the time of selecting location.
Easy availability of raw materials Transport facility Cheap fuel Loan at cheapest rate Government policy Availability of labor
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GOPAL SNACKS PVT LTD
Above all factors are available to company, so we can say that GOPAL SNACKS’ location is the best location.
LOCATION OF THE COMPANY
GOPAL SNACKS PVT LTD Page 11
Kranti gate
ROAD NO.E-16
INSIDE
GOPAL
SNACK
PVT LTD
GOPAL SNACKS PVT LTD
HISTORY
&
DEVELOPMENT
“SUCCESS IS JOURANY NOT DISTINY”
A good deal of time, patience and strong determination are pre-requisite to be succeeding, each and every successful companies has glorious history which always work as measurement and guide for the future. GOPAL NAMKEEN is one of the most prestigious companies in Rajkot.
GOPAL NAMKEEN was started by Mr. BIPIN BHAI HADVANI on, 2002. Managing director SHRI BIPIN BHAI HADVANI is one the director also, which already has obtained a prestigious mark of quality ISO 9001:2000 TUS-SUD, and manufacturing different kinds of namkeen and snacks.
They have good infrastructure for developing items. They are using most of imported machine, for different types of namkeen, different types of snacks etc.
When company is started no more consumer but now GOPAL NAMKEEN is become most popular company and company have more than 70% consumer in the namkeen market.
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GOPAL SNACKS PVT LTD
SIZE OF THE UNIT
There are four size of business organization.
1, tiny industry / cottage industry
2, small scale industry
3, medium scale industry
4, large scale industry
1, tiny / cottage industry
The investment of an industry in its fixed assets does not exceed Rs, 5 lakhas is known as tiny or cottage industry.
2, small scale industry
The investment of an industry in its fixed assets does not exceed Rs, 3 crores are known as small scale industry.
3, medium scale industry
The investment of an industry in its fixed asset is more than Rs, 3 crores but not exceed Rs, 5 crores are known as medium scale industry.
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GOPAL SNACKS PVT LTD
4, large scale industry
The investment of any industry in its fixed assets is more than Rs, 5 crores are known as large scale industry.
“Gopal snacks pvt. Ltd” is medium scale industry. Its total capital is Rs, 4.5 crores investment in plant and machinery.
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GOPAL SNACKS PVT LTD
FORM OF THE UNIT
There are three type of organization.
Sole proprietorship Partnership Joint stocks company
SOLE PROPRIETORSHIP: It means a single owner in a firm, in this type of firm all decisions are taken by self.
PARTNERSHIP: It means a two or many person together meet for profit objective. And take every decision by all partners.
JOINT STOCK COMPANY: It means when the company collect fund with the help of issuing shares, debenture, public deposits etc.
GOPAL NAMKEEN is wholly managed by only one owner that is BIPIN BHAI, so we can say that it’s a sole trader.
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GOPAL SNACKS PVT LTD
GENERAL ORAGANIZATIONAL STRUCTURE
General organization chart is a blue print of company organization. Anybody understands a position of employees. General organization structure process is very important and hard process.
We can understand an authority and responsibility of officers and employees. And also general structure showed a relationship between officer to officer, employees to employees. And also shown a group activity, so best structure means a best result.
According to my observation, authority is in the hand of TOP LEVEL MANAGEMENT and responsibility rests with MEDIUM and LOW LEVEL MANAGEMENT.
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GOPAL SNACKS PVT LTD
ORAGANIZATIONAL CHART
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GOPAL SNACKS PVT LTD
LOGO OF THE COMPANY
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GOPAL SNACKS PVT LTD
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GOPAL SNACKS PVT LTD
INDEX
SR NO. PARTICULAR PG,NO
(I) INTRODUCTION 21
(II) DEPARTMENT CHART 22
(III) PRODUCT DETAILS 23
(IV) RAW MATERIALS &SOURCES 24
(V) MACHINARY 25
(VI) PRODUCT PROCESS BY CHART 26
(VII) PRODUCTION PROCESS 27
(VIII) ENVIRMENTAL PROTECTION POLICY 32
(IX) QUALITY CONTROL 33
(X) INVETORY MANAGEMENT 34
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GOPAL SNACKS PVT LTD
INTRODUCTION
Production is the heart of any industry. Good products are keys to market success. It is the basic activity of industrial unit. Business includes all those activities concerned with the production of gods and services.
Production planning department is a center of the company because the production planning is done according to the demand and requirement of the consumer. Good products are key of success.
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GOPAL SNACKS PVT LTD
Production department of every unit must be power full as well as good quality otherwise it unable to produce good quality product for every unit. Consumer is king of market so each and every production process is done as per consumer is very necessary.
CHART OF DEPARTMENT
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GOPAL SNACKS PVT LTD
PRODUCTS DETAILS
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GOPAL SNACKS PVT LTD
The GOPAL NAMKEEN mainly produces a food product related to consumer. The products of company are as under.
PRODUCT NAME M R P
FRIEMS 55 GM 120GMCup FRIEMS 5 RS 10 RSA B C D FRIEMS 5 RS 10 RSDoll FRIEMS 5 RS 10 RSBall FRIEMS 5 RS 10 RSRing FRIEMS 5RS 10 RS
NAMKEEN 150 GMSev 10RSGathiya 10RSTikha-mora Gathiya 10RSTikha chevada 10RSBhavnagari Gathiya 10RSSabudana 10RSChana dal 10 RS
Above all are product is food product so it’s use for eating.
RAW MATERIALS & SOURCES
GOPAL NAMKEEN is mainly produces food product which is made with help of besan, oil, mirch
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GOPAL SNACKS PVT LTD
powder, etc for namkeen. And company also purchases plastic raw materials for packing a product.
RAW MATERIALS SOURCES
Besan Boss besan company
Oil Somnath oil mill (shaper)
Wheat Ahmedabad market
Necessary masala Ramdev mirch masalas
Company directly purchases raw materials in bulk from Manufacturer Company, so GOPAL NAMKEEN purchase in low rate.
MACHINARY
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GOPAL SNACKS PVT LTD
Dough Making Machine To prepare the dough for Namkeen by mixing gram flour with spices, other additives and water it is a very large machine and it is a basic machine.
Extruder for Namkeen after mixed floor a materials come to another machine which is extrude the prepared dough for Namkeen into fine strands
Frying Pan with Burner this machine is fry the Namkeen in cooking oil.
Oil Extractor Machine during a fry some oil is rest in namkeen so this machine is remove the excess oil from the Namkeen after frying
Semi-Automatic Seasoning Machine after fraying in namkeen add extra seasoning to the Namkeen with the help of this machine seasoning are added automacaticaly.
Automatic Pouch Packing Machine To pack the Namkeen, into suitable printed pouches
All are machinery is very latest and high rate all machinery company export from JAPAN,U.S etc.
PRODUCATION PROCESS BY CHART
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GOPAL SNACKS PVT LTD
LABORATORY
STOREGE
Dough making process
Frying Pan with Burner
Oil Extractor
Semi-Automatic Seasoning
Automatic Pouch Packing
Box packing sent to agency
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GOPAL SNACKS PVT LTD
PRODUCTION PROCESS
LABORATRY:
First company received raw materials from the wholesaler and checked materials by quality officer, if any problem in the material than company rejects materials and sent back to supplier.
STORAGE
After checked raw materials no use all materials in one time so extra materials are kept in storage. Company has a large place for store bulk materials. Company’s store room is behind the compass.
DOUGH MAKING PROCESS:
It is a first step for making a product, in this step floor is tight according to production.
FRYING PROCESS
Second step of the production is frying. In this step company fry all types of fraiems and namkeen in frying pan. Company has latest machinery for it process. This process is doing under special supervision because if oil temperature is low or high, than it effect in the product.
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GOPAL SNACKS PVT LTD
OIL EXTRACTOR:
After fry a product if more oil in the nankeen, than these all is product sent into this machine. In this machine extra oil is removed.
SEMI AUTO MATIC SEASONING PROCESS:
In this step all namkeen and fraiems are mixed a seasoning upon the product. Here include a many seasoning as like sweet, spice, salty, etc. it is also most important step because all taste are made according to consumer demand.
AUTO-MATIC POUCH PACKING:
In this step all product are packed in proper pack. GOPAL NAMKEEN has an automatic machine for packing a product. Here pouch packed according to grams. And a most important think is right product pack in to right beg.
BOX PACKING:
Box packing is the last step of process. In this process all packed product are pack in the big cartoons according to box size and sent to carriage.
PICTURE OF MACHINARY
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GOPAL SNACKS PVT LTD
DOUGH MAKING MACHINE AUTO MATIC
SEASONING MACHINE
OIL EXTRACTOR MACHINE
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GOPAL SNACKS PVT LTD
AUTO MATIC POUCH PACKING FRYING MACHINE
MACHINE
The GOPAL NAMKEEN gets ISO 9001:2000 certificate of quality system, they also have expert production manage and experienced workers manager controller Mr., B, V RAJU.
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GOPAL SNACKS PVT LTD
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GOPAL SNACKS PVT LTD
ENVIROMENT PROTECTION POLICY
Everybody knows that today become weak environment and we can’t stay in this type of environment so everybody try to remove bad environment. GOPAL NAMKEEN also gives contribution in remove bad environment so companies recycle the plastic bag. And give a suggestion on their product. And suggestion is “KEEP CITY CLEAN”
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GOPAL SNACKS PVT LTD
QUALITY CONTROL
Quality control means checking the
quality, size, shape, capacity and usefulness of some of the
samples selected from lot of the finished product. If any
variations are there than they are to be corrected or that
useless product is send to scrap yard. A well defined quality
management system satisfying ISO 9001-2000 quality standard
and continual improved.
GOPAL NAMKEEN is mainly produce an
eatable product so is very useful step. Because if any problems
in product than no body use of it. At last we can say that
GOPAL COMPANY is always maintaining his product.
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GOPAL SNACKS PVT LTD
INVENTARY MANAGEMENT
Effective management of finished goods inventory is quite essential for required a business efficiently and profitable caring inventories become instable most business because the producing activities and considering activities table place of different time in different location.
Inventory are make up of several demands like operational stocks kept for meeting the ready demand the inventory management of “GOPAL NAMKEEN” is such that no dealer of the company remain out of stock any current oil which is popular in demand thus in GOPAL NAMKEEN distribution plays an Important role.
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GOPAL SNACKS PVT LTD
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GOPAL SNACKS PVT LTD
INDEX
SR NO PARTICULAR PG,NO
1) INTRODUCTION 372) DEPARTMENT CHART 383) RECRUITMENT 394) SELECTION 405) TRAINING 416) DEVELOPMENT 427) WAGES & SALARY ADMINISTRATION 438) EMPLOYMENT BENEFITS 449) GRIEVANCE HANDLING 4510) TRANSFER POLICY 46
11) PERFORMANCE APPRAISAL 47
12) PERSONNEL RECORD 48
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GOPAL SNACKS PVT LTD
INTRODUCTION
Personnel management is concern with human beings. Personnel management means a manage a person. MANAGEMENT
MANAGE
MAN
TAKE FULLY
The management of man power is very important because every company achieve a goal because of it. Personnel management is connected with managing the problem of personnel like, selection, wages, recruitment, promotion, training, development, salary , transfer policy, dispute, etc. personnel department is an out of getting work done through other people. Personnel department generally deal with planning, organization, directing, maintaining, utilization of work force, etc.
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GOPAL SNACKS PVT LTD
Thus at last we can say that personnel department is a part of total organizational function, and any company not can achieve his goal without manpower.
NUMBER OF WORKERS
Office: work shop:
12 37
WEEKLY OFF DAY
Wednesday
SHIFT
8 AM TO 4 PM
4 PM TO 8 AM
CHART OF DEPARTMENT
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GOPAL SNACKS PVT LTD
RECRUITMENT
The human resources are the most important assets of an organization. Recruitment means to raise the ratio of employees or to fill up the vacancies of employees in organization. Recruitment is process of searching a right employ for right post.
In modern era not enough a only recruit a person, but now a recruit a scientific recruit means a right person for right post, at right time.
We can recruit by two ways 1, external 2, internal
Gate notice Advertising agency On line
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GOPAL SNACKS PVT LTD
Contractor All are these include in EXTERNAL way
retire employ Relative and friend of current employ Promotion
All are these include in INTERNAL way
Also industries recruit employees by news paper advertisement, TV advertisement, pamphlets, etc.
GOPAL NAMKEEN recruits employ by internal as well as external ways.
SELECTION
“Selection is the process of differentiating between applicants on order to identify and hire those with a greater likelihood of success in a job.”
Selection means to select the right person for the right job at right time. This process is negative or possible
candidate may be accepted or rejected.
STEPS OF SELECTION
AdvertisementReceive an applicationViva test
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GOPAL SNACKS PVT LTD
Oral interviewWritten testFinal selection
Mainly GOPAL NAMKEEN follows above step for the selection of employees.
TRAINING
Training is not only an activity that an organization commit to maintain viable and knowledge work force. Training is a process of learning a sequence of programmed behavior. It attempts to improve worker’s performance on current job or prepare them for an intended job.
In simple words, training refers to the imparting of specific skills, abilities, and knowledge to an employee. Sometime during the training period company gives a stipend, or some rewards.
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GOPAL SNACKS PVT LTD
By training employees skill is increase. According to late shree J, R, D, TATA “trained employ is do work much better compared to untrained employ, and trained employ contribute part more in country economy.’’
TYPES OF TRAINING.
On the job training Off the job training
Mainly GOPAL NAMKEEN follows on the job training. AND COMPANY’S TRAINER IS PAL
BHAI.
DEVELOPMENT
Development is long term process for develop employees skills. Development is not only related to new employees, but also development is necessary for old as well as exiting employees because of new technology. Because of development employees all round personality is develop.
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GOPAL SNACKS PVT LTD
Development is undertaken by supervisors, outside expert, or any knowledgeable officers. In the development future career is center point. The scope of development is wide.
Some times GOPAL NAMKEEN
arranged a development programmed by some expert person.
WAGES AND SALARY ADMINISTRATION
Wage and salary administration are one of the vital areas of personnel administration for sound wage and salary policies and programmed are essential to procure, maintain, develop etc.
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GOPAL SNACKS PVT LTD
Modern wage and salary administration system is very complex and sophisticated requiring expertise and specialist knowhow.
‘Wages means the amount paid to the labor for his services to the employer’ – BENHAM.
TYPES OF WAGES.
1 TIME WAGE
2 PIECE WAGE
# Time wage is given accordantly to time period, when piece wage is given accordantly to manufacturer a piece of product.
GOPAL NAMKEEN is providing a time wage to his employees. And gives a RS 150 per day to his workers, Payment paid to worker on up to the 7th of every month.
EMPLOYMENT BENEFITS
With the wage or salary some more facilities are given by the company to the employ that is known as employment benefits.
SOME EMPLOYMENT BENEFITS ARE AS UNDER
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GOPAL SNACKS PVT LTD
BONUS SYSTEM RESIDENT FACILITY MEDICLAM CHILD EDUCATION CANTEEN FACILITY TRAVELLING ALLOWENCE
GOPAL NAMKEEN is providing a resident facility and insurance facilities to his employ. And also gives bonus on diwali.
GRIEVANCE HANDLING
Grievance means a dispute between employees to employer. At that time any middle man solve a problem that is known as grievances handling man. No any cases create up to the
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GOPAL SNACKS PVT LTD
date in GOPAL NAMKEEN. If this type of situation is arise than personnel manager MS.HETAL ADRAJA solve this problem.
TRANSFER POLICY
Transfer means lateral causing movement of individuals form one position to another usual without
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GOPAL SNACKS PVT LTD
involving any market charge in duties, no change in responsibility. Transfer is a process placing employees in position where they likely to be more effectively of where they are likely to be more job satisfaction. This transfer is process of employee’s adjustment with the work, time and place.
In GOPAL has only branch in RAJKOT. So for transfer the workers are sent to one department to another department.
PERFORMANCE APPRAISAL SYSTEM
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GOPAL SNACKS PVT LTD
Appraisal is the evaluation of the worth, quality or merit. It should measure performance in accomplishment of goals and plans and also his performance as manager. It is evaluation of present performance and future capabilities.
‘It is evaluation or appraisal of the relative worth to the company of a man’s service on his job’ - Alford and Beatty
GOPAL NAMKEEN doing very well appraisal to his workers, company gives some extra money to his workers.
PERSONAL RECORDS
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GOPAL SNACKS PVT LTD
GOPAL NAMKEEN take a personal records of workers this record very helpful any time and anywhere, this record is useful for promotion, for the transfer etc In this record includes Worker’s name, address, city, state, contact number, blood group, caste, medical record, name of the family
members and friend, etc
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GOPAL SNACKS PVT LTD
INDEX
SR NO PARTICULAR PG,NO
(I) INTRODUCTION 51(II) ORGANIZATION CHART 52(III) PRICINIG DECISION 53(IV) CHANNEL OF DISTRIBUTION 54(V) ADVERTISMENT 56(VI) COMPITITOR OF COMPANY 57(VII) SALES PROMOTION 58(VIII) MARKET SEGMENTATION 59
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GOPAL SNACKS PVT LTD
INTRODUCTION
Marketing is the important Function by means of which goods and services are provided to the customer. marketing is link between Demands and supply all type of goods and services are available in market so we can say that market is very useful for society
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GOPAL SNACKS PVT LTD
Market is very useful for any unit because industry’s product is produce in factory but product selling is only in market.
THE EVALUTION OF MARKETING
1930 1950 PRESENT
DEPARTMENTAL CHART
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MARKETING
ERA
SALES
ERA
PRODUCTION
ERA
GOPAL SNACKS PVT LTD
PRICING DECISION
Pricing decision means decision of determining price of a product. When a company decide price they have to take number of factor in consideration like cost of production, cost of storage, transportation, advertise, cost of distribution, etc. and also include a demand and supply and position of company in market. Any product identify by him Price, price is
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GOPAL SNACKS PVT LTD
very important factor for any product. If product price is high, product demand is become low and if price is satisfy, customer become high.
In GOPAL NAMKEEN pricing decision taking by top level management and he took decision very carefully, company has been providing best quality with reasonable price to its consumer
GOPAL NAMKEEN taking pricing decision is
COST + PROFIT = SALLING PRICE
CHANNEL OF DISTRIBUTION
Distribution channel means link between producer and customer, in other word channel of distribution means a bridge between product and user.
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GOPAL SNACKS PVT LTD
THERE ARE MAINLY TWO TYPES OF DISTIBUTION CHANNEL
Direct channel: In this channel product reach manufacturer to consumer (user)
In direct channel : In this channel include many middlemen as like retailer, wholesaler, etc
GOPAL NAMKEEN mainly produces a namkeen which use for eating. Companies require a middle man for its selling. GOPAL NAMKEEN has a national market so company door delivery within 4-5 days.
GOPAL’S CHANNEL OF DISTRIBUTION
MANUFACTURER [GOPAL]
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GOPAL SNACKS PVT LTD
AGENT [AGENCY]
RETAILER
CONSUMERS
At last we can say that GOPAL have a 3LEVEL channel of distribution.
ADVERTISING
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GOPAL SNACKS PVT LTD
Advertising means to give information to people about the product or services of the company. The main objectives of advertisement are attention public and create more and more customers and create an image about company’s product. In new era business world is competitive, so advertising is most beneficial and business no survives without it. Now advertisement is a part of business and it is best sources for increasing sales of product, so we can say that advertisement is like of wheel of business.
Advertising gives basis idea about product as like how use product, product price, quality, weight etc Advertising can handle through following ways news paper, magazine, ratio, TV, internet etc GOPAL’S market is not fixed so they are using some way for example magazine, news paper, website; personal visit advertise written upon shop wall shutter and spare wheel cover etc Because of Advertisement Company can increase his
selling.
COMPITITORS OF THE COMPANY
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GOPAL SNACKS PVT LTD
In modern era one through is most popular is “healthy competitors are most welcome” company can more earn because of competitor and company can growth because of them.
Every company have a some competitors GOPAL NAMKEEN have also some competitors who produces a some product.
GOPAL NAMKEEN’S COMPITITORS ARE AS UNDER
Sagar namkeen AJI G I D C Sonal namkeen AJI G I D C Radhe namkeen G I D C METODA
Morzariya namkeen RAIYA GAM
SALES PROMOTION
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GOPAL SNACKS PVT LTD
Sales promotion is an important component of a company's marketing communication strategy along with advertising, public relations, and personal selling. Days Company try more and more selling so company gives a discount, free gift etc. all are this sales promotion.
GOPAL NAMKEEN give replace pack if any less quantity. And this sentence is type upon the product pack. And also give a free consumer contact number which is toll free, and also give a e-mail address for feedback.
MARKET SEGMENTATION
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Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customers.
Bases for Segmentation in Consumer Markets
Consumer markets can be segmented on the following customer characteristics.
Geographic Demographic
Psychographic
Behavioralistic
GOPAL NAMKEEN’s market is allover, as like Maharashtra, Bihar, Punjab, and Gujarat. Etc company mainly do market segmentation by geographic for example company mainly give attention upon GUJRAT MARKET.
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INDEX
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SR NO PARTICULAR PG,NO
(I) INTRODUCTION 62(II) ORGANIZATION CHART 63
(III) SOURCES OF CAPITAL 64
(IV) MANAGEMENT OF FIXED ASSET 65
(V) WORKING CAPITAL MANAGEMENT 66
(VI) PROFITABILITY 67
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INTODUCATION
Finance is related with money. Money is life blood of business. Money is required to purchase raw materials, to purchase machinery, etc.
In the simple word, finance means financial problems of business organization.
According to Solomon, ‘financial management is concerned with the efficient uses of important economy resources namely capital fund. And also says that without adequate finance, no business can success and we can’t catch opportunity.
How require finance is depends generally on the size and nature of the business, if business is expanding is finance need is more compared to other small size business.
GOPAL NAMKEEN’S accounting year is APRIL-MARCH and SHANTI BHAI kept DOUBLE ENTRY [TALLY] system.
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GOPAL SNACKS PVT LTD
CHART OF DEPARTMENT
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SOURCES OF CAPITAL
Mainly two way for generate a capital, without capital any business not started capital requirement is depend upon unit size, number of labor etc
LONG TERM SOURECES: Long term sources include a equity share, debenture, long term loans etc
SHORT TERM SOURECES: In short term sources include advance from bank, public deposit, trade credit etc
GOPAL NAMKEEN is a private limited so they cannot issue equity shares, they borrowing personal investment and take long term loans and ability have reserve, trade credit etc
Mostly GOPAL NAMKEEN makes reinvestment of his own profit.
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MANAGEMENT OF FIXED ASSETS
Fixed assets are not convert easily in cash, every industries have a fixed assets are very necessary and important. Land, machinery, furniture, etc are example of fixed asset.
FIXED ASSET IS DIVIDED IN TO TWO PARTS
TANGIBLE ASSET INTANGIBLE ASSET
In GOPAL NAMKEEN financial department manage fixed asset effectively. And company also takes a register for transaction of fixed assets and keeps record of date of purchase, repairing date, etc
GOPAL NAMKEEN count depreciation on fixed assets using STRAIGHT LINE METHOD.
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GOPAL SNACKS PVT LTD
WORKING CAPITAL MANAGEMENT
Working capital is use for day-to-day expense. Cash, current assets, bills receivable, debtors are example of working capital. Generally the term refers to that part of capital which is not tied up in fixed assets.
Working capital is also known as current capital, circulating capital.
This type of capital is used to make payment for tea-coffee expense, wages, salary, etc. in sort working capital satisfy daily expense of business activity.
THERE ARE TWO CONCEPT
NET WORKING CAPITAL:
Net working capital is different
between total current assets and total current liability.
GROSS WORKING CAPITAL:
Gross working capital is the total of all the current assets including owned and borrowed current assets.
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GOPAL NAMKEEN HAVE WORKING CAPITAL IS RS 2 corers.
PROFITABILITY
Every industries and institutions are established for profit. So we can say that every business activity is done for profit. And every business’s main objective is profit.
WHAT IS PROFIT?
According to one well known
economist “profit is a refund of a capital”
GOPAL NAMKEEN’S profit according to him investment
LAST FOUR YEAR DATA
YEAR PROFIT2007 50%2008 52%2009 57%2010 60%
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S W O T ANALYSIS
SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. at last we can say that strength and opportunity is a helpful, when weakness and threats is harmful.
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Strengths: characteristics of the business or team that give it an advantage over others in the industry.
Weaknesses: are characteristics that place the firm at a disadvantage relative to others.
Opportunities: external chances to make greater sales or profits in the environment.
Threats: external elements in the environment that could cause trouble for the business.
S W O T ANALYSIS ABOUT THE GOPAL NAMKEEN
Strengths:
Gopal namkeen mainly produce a namkeen product, company’s main strength is no change in product test and no change in quality or quantity.
Weakness:
Company sent a product to agent regularly for supply but In some area agent no visited to retailer so we can say that it’s company’s main weakness.
Opportunity:
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Gopal have a one most important opportunity is scope in the potato chips market.
Threats:
Company have a one big threats is a some new namkeen makers are entered in the same market.
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FUTURE PLANGOPAL SNACKS PVT LTD Page 75
GOPAL SNACKS PVT LTD
Every body’s future is uncertain although everybody plans for their future.
GOPAL NAMKEEN also has some future planning which are as under.
GOPAL NAMKEEN’S plan is to enter in the national market.Also company enters in to potato chips market.And they also want to use more and more latest technology.They want to give more and more satisfaction to customer.
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GOPAL SNACKS PVT LTD
CONCLUSION
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The conclusion is the end of the project. It is the last part of the project; a conclusion is like the final chord in a song. It makes the listener feel that the piece is complete and well done.
GOPAL NAMKEEN’s all staff members are very helpful, who is given me clear information during the project report. Company has a bright future.
At last I can say that company earns more and more profit and I wished that company have a very good future. Company is not very old although company earns a most popularity in saurastra and kachh.
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SUGGESTION
In today’s world no body perfect. During the training I was noted some below point which is not suitable for company. So I am giving some suggestion for company.
Company has to give an instruction about the regularly visited to retailer to agent.
According to my suggestion if company gives a more advertisement in the television, papers, etc than may be possible increase a sale.
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BIBILIOGRAPHY
NAME OF BOOK AUTHOR
COMPANY M D BIPIN BHAI HADVANI
H R MANAGER HETAL BEN ADRAJA
MARKETING MANAGEMENT HIMALIYA PUBLICATION
FINANCE MANAGEMENT B S SHAH
PERSONNEL MANAGEMENT ASHWTHAPA
COMPANY PAMPLET
COMPANY WEBSITE: www.gopalnamkeen.com
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