Investor presentation May 2014

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Uniquely positioned to grow

Attractive growth fundamentals of Australian online shopping market

Dual acquisition and organic growth strategy

Scalable infrastructure in place

Large, growing, loyal customer base

Established business operating for 10 years with experienced Board and management

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Australian online shopping - attractive growth

Strong growth in online retail to date is expected to continue Australian online retail has been growing consistently over the last few years

– Increased online sales in absolute terms – Online retail increasing relative to

traditional retail

Spending in the Australian online market expected to reach as much as $21.7bn in 2015

Historical Australian online retail growth

Source: Shoply, Frost & Sullivan & PWC Joint Research.

3%

5%

7%

9%

11%

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Jan-08 Feb-12 Aug-12 Feb-13 Aug 13 Feb-14

Online sales (12MAT, $bn)Non-food online %

Forecast growth in Australian Online Shopping

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Source: Morgan Stanley Research, NAB / Quantium.

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DealsDirect in the Australian retail landscape

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Source: Morgan Stanley Research.

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Australian Retail sales (ex-cafes / restaurants) $225bn

Online Retail $14.1bn

6.3% of retail sales

Instore retail $210.9bn

93.7% of retail sales

ebay asos

amazon.com StrawberryNET

wiggle

International $3.4bn

ebay DealsDirect Graysonline

Kogan The Iconic

CatchoftheDay

Domestic $6.5bn

Woolworths Coles

JB Hi-Fi David Jones

Harvey Norman Cotton On

Domestic $3.8bn

Nordstrom Saks Fifth

Avenue B&H

International $0.4bn

Pure play online retailers $9.9bn

70% of online retail

Bricks & Clicks retailers $4.2bn

30% of online retail

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DealsDirect in the competitor landscape

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Operating in the “sweet spot” of home & lifestyle goods over $50

Strong IP in logistics & fulfillment in handling bulky goods, providing a point of difference from overseas competitors

Full end-to-end service – 7 day a week customer support from operations

in the Philippines

High speed delivery – Over 80% of orders

dispatched within 24 hours

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Website: www.dealsdirect.com.au

Over 14,000 unique items in a range of categories

Over 800,000 email subscribers – c. 350,000 active1 customers

20,000 sqm warehouse in Ingleburn NSW – Fulfills up to 20,000 items per day in peak periods

Recently completed transformation strategy to better align business with its market and customers

DealsDirect

A leading Australian online department store

1 Active refers to subscribers who have opened an email in the last 3 months

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Product composition

DealsDirect merchandise covers a broad range of household items Product margins vary across categories

– Average product margins for DealsDirect are approximately 35%

Deals direct currently ships all products from Australia and all orders incur full GST

DealsDirect product mix

Furniture16%

Other15%

Outdoors11%

Manchester11%

Appliances8%

Rugs7%

Toys & Games7%

Computers5%

Electronics5%

Sports & Fitness

4%

Tools & Auto4%

Baby4%

Wine, Beer, Spirits

3%

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Dual acquisition and organic growth strategy

By leveraging existing operations, capability and e-commerce experience, Mnemon has the ability to realise benefits of scale:

– Significant number of targets exist for consolidation

– Unleash value from roll-up of sub-scale ecommerce businesses

– Become dominant online destination

Mnemon is an industry consolidator, well positioned to create Australia’s largest listed e-commerce group

Key acquisition target criteria include – Large active customer base – Revenue over $10m – Operating synergies – Cross-sell opportunities – New verticals / category expertise – Value accretive

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Progresses M&A strategy

Acquisition of TopBuy

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Additional revenues over $10m in FY15

Over 85% of consideration in MNZ shares

Over 10% of consideration is based on the achievement of performance criteria

Co-founders will continue in key roles within the senior management

of the TopBuy business

Transaction overview

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Acquisition of TopBuy

for $2.25m on

7th May 2014

Synergy benefits in 1H FY15 expected to cover initial cash outlay

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Acquisition of TopBuy

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Cross-sell opportunities

Strengths in Electronics &

Fashion

Operating synergies with

DealsDirect

Over $10m revenue

China direct fulfillment capability

200,000+ active

customers

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“This is the first step in our ongoing acquisition strategy with MNZ continuing to look at a range of opportunities in the e-commerce industry” - Michael Rosenbaum, MNZ CEO F

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Acquisition of TopBuy

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2

TopBuy range enhances DealsDirect’s offering – strengths in fashion and electronics

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Acquisition of TopBuy

Cross promotion of databases (combined 600k active customers)

Synergies

Centralised distribution centre in Western Sydney

Asia direct to consumer shipping capabilities will path the way for the inventory light model

Cross-promotion of DD product on TopBuy & vice versa

Combined freight savings

Staffing synergies

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China / Hong Kong Operations

Product merchandising

Supplier relationship management

Central distribution facility (int 250m2, ext 10,000m2)

High value HK/CN products shipped direct from factory

Acquisition of TopBuy 2

TopBuy ‘virtual warehouse’ model paths the way for the group’s ‘Inventory Light’ model

TopBuy inventory to sales ratio currently c. 4% (less than $400k) compared to c. 10% for DealsDirect

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Acquisition of TopBuy

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DealsDirect TopBuy Combined

Active customers 350,000 250,000 600,000

Products 14,000 36,000 50,000

Monthly UVs 1,000,000 200,000 1,200,000

Revenue (FY14) $65m $10m $75m

Distribution centres Sydney 20,0000sqm Shenzhen, China Sydney + China

Key verticals Home & Lifestyle Electronics & Fashion Home & Lifestyle + Electronics & Fashion

Headcount 60 10 70

Group position following acquisition

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Scalable infrastructure in place

Ingleburn (NSW) 20,000sqm Distribution Centre

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Scalable infrastructure in place

Infrastructure and facilities are in place and positioned to scale quickly Fixed costs rationalised in 2013/14 and are scalable over more customers and volumes

Margin enhancement anticipated through increased scale

Warehouse running at c. 60-65% capacity

– Expected to reach c. 80% at peak (September - December)

Ability to dispatch up to 20,000 parcels / day

Next day dispatch on over 80% of orders dispatched from Sydney DC

Shenzhen direct to consumer fulfillment capability via TopBuy infrastructure

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Scalable infrastructure in place

30+ seat operation in Manila has been scaled up over the past two years Additional back office operation is currently being set up in Cebu to provide further efficiencies and scalability All customer service and a portion of finance, administration and marketing facilitated Variable cost model Scalable seven day a week operation Canstar Blue Outstanding Customer Service award won in 2012, 2013

Offshore back office operation

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Canstar Blue customer satisfaction survey awarded DealsDirect the only 5 star rating amongst online department stores DealsDirect provides extended hours of customer support from a Philippines support centre, 9am – 9pm, 7 days per week

Customer experience

Canstar Blue: Best Online Department Store

Source: Canstar Blue http://www.canstarblue.com.au/retailers/online-department-stores/

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Large, growing, loyal customer base

1,300,000 opt-in customers across the group

600,000 active customers across the group

Over 40% of revenue derived from customer database

Customers acquired over the past 10 years

High customer satisfaction creates stickiness

– Major competitive advantage for DealsDirect

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Established business operating for 10 years

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DealsDirect Group founded by Paul Greenberg & Michael Rosenbaum

2004 Acquisition of stake in DDG by Ellerston capital

2011 2013 Acquisition of TopBuy

2014

Relocated to Ingleburn warehouse and offices

2008 New investment from CVC Ltd, CVC Private Equity and Sun Hung Kai

2013 Listed on ASX

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2013 Restructure

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Restructure of business to focus on core offer

Focus on core offer on www.dealsdirect.com.au

Day-to-day management returned to co-founder Michael Rosenbaum F

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Experienced Board and management

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Naseema Sparks Non-Executive Chairperson

Elliott Kaplan Non-Executive Director

Michael Rosenbaum Interim Chief Executive Officer Co-Founder, DealsDirect

David Leslie Non-Executive Director

Peter Xie General Manager TopBuy Co-Founder, TopBuy

Mark Tayler Chief Financial Officer

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Strategic priorities

Focus on industry roll-up strategy – Acquisition of sub-scale e-commerce businesses to drive scale – Focus on synergies and cross-sell opportunities from TopBuy acquisition

Roll out of second offshore operations facility in Cebu, Philippines – Enhance customer service whilst reducing the cost of operations

Implementation of new verticals and services – Click2Collect and DealsDirect Photo launched May 2014, DealsDirect Travel due Q1 FY15

Channel optimisation and Customer Retention Program – Offering multiple sales channel options and enhancing the customer experience

Migration to Magento e-commerce platform to provide scalability & efficiencies

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Financial snapshot

After the successful restructuring of the group’s operations, DealsDirect returned to profitability in 1H14 through the implementation of the following initiatives in late FY13:

– Closure of non-performing business units which resulted in significant “one off” expenses in FY13 – Significant reduction in headcount including the relocation of customer service to Manila which has

resulted in a c.40% reduction in overall employment costs – Refocusing of marketing spend to strong “Return on Investment” based initiatives and the

insourcing of key functions resulting in a c.25% saving in marketing expenditure – The implementation of additional strategies to reduce both fixed and variable expenses in relation

to IT costs, warehousing costs and consultancy costs

DealsDirect 1H14 trading results – Total revenue $36.4m (down 23% on 1H13 - 1H13 includes discontinued operations) – EBITDA $0.2m (compared to EBITDA loss of $3.7m in 1H13) – Positive operating cash flows of $1.5m (compared to $0.1m in 1H13) – Closing inventory levels of $6.6m (down 37% on December 2013)

Mnemon Limited FY14 Forecast revenue c. $65m

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Note: As the reverse acquisition of DealsDirect was completed on the 17th January 2014, the results released as part of the Mnemon Half Year Financial Report do not include the trading results of DealsDirect.

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Summary

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Attractive growth fundamentals of Australian online shopping market

Acquisition and organic growth strategy

Scalable infrastructure in place

Large, growing, loyal customer base

Established business operating for 10 years with experienced Board and management

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DISCLAIMER Some of the information contained in this presentation contains “forward-looking statements” which may not directly or exclusively relate to historical facts. These forward-looking statements reflect Mnemon Limited current intentions, plans, expectations, assumptions and beliefs about future events and are subject to risks, uncertainties and other factors, many of which are outside the control of Mnemon Limited. Important factors that could cause actual results to differ materially from the expectations expressed or implied in the forward-looking statements include known and unknown risks. Because actual results could differ materially from Mnemon Limited current intentions, plans, expectations, assumptions and beliefs about the future, you are urged to view all forward-looking statements contained herein with caution.

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Capital structure

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Substantial shareholders at 14 May 2014

CVC 21.2%

Ellerston Capital 10.4%

Sun Hung Kai Strategic Capital 6.4%

Total substantial holders 38.0%

Capital Structure as at 14 May 2014

Shares on issue m 19.1

Share price $ 1.28

Market Cap $m 24.4

Debt (31 March 2014) $m -

Cash (31 March 2013) $m 5.6

Enterprise Value $m 18.8

Source: IRESS, ASX announcements as at 14 May 2014.

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Group snapshot

Reverse listing Mnemon Limited (“MNZ”) was a listed entity that had sold all operating subsidiaries MNZ acquired the DealsDirect Group (“DealsDirect”) with DDG assuming control of the group

– acquisition completed on an equity for equity basis

– simultaneous capital raising of $6.2m to make funds available for acquisitions in the e-commerce space and to fund working capital

Transaction was a strategic opportunity to create a listed e-commerce entity with a mandate to consolidate e-commerce assets which can leverage DealsDirect’s scale and operating capability

Group structure

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Mnemon Limited

DealsDirect Group Pty Ltd

DealsDirect Pty Ltd

TopBuy Australia Pty Ltd

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