For personal use only · For personal use only. iProperty Group’s network of property portals...

H1 results 2011Investor and analyst presentation

August 2011

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Company overview

iProperty Group Limited provides online advertising, agency software, magazine advertising and events to real estate agents and property developers in key Asian markets. These products are primarily marketed under the iProperty.com umbrella brand. The company operates in Malaysia, Hong Kong, and Singapore, and has investments in the Philippines and India. The company recently entered the Indonesia market .

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http://www.iproperty.com/�

Company overview

The primary focus for the company is rapid growth of its online advertising businesses in its core markets of Malaysia, Hong Kong and Singapore where it has market leadership. The company recently entered Indonesia with the acquisition of the market leading portal rumah123.com.

The company strives to develop long partnerships with its customers and to ensure that consumers have the best possible experience when using its network of property portals.

Key focus areas for the company are to achieve execution excellence with an emphasis on sales and marketing, innovation across the Group and the ongoing development of its people.

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iProperty Group’s network of property portals across AsiaF

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H1 2011 delivered continued strong revenue growth

For H1 2011 the iProperty Group recorded revenue growth of 80% when compared with the same period in 2010

Revenue for the period was A$5.21 million compared to A$2.90 million for H1 2010

NPAT from continuing operations improved by 26% while operating cash flow improved by 17%

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1H 2009 1H 2010 1H 2011

Group revenue AUD

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On a local currency basis each country achieved strong revenue growth continuing the trend from previous periods

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1H 2009 1H 2010 1H 2011

Malaysia revenue MYR

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1H 2009 1H 2010 1H 2011

Hong Kong Revenue HKD

4.56m

1.61m

3.20 m

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1H 2009 1H 2010 1H 2011

Singapore revenue SGD

1.97m

0.69m

1.10m

114% revenue growth 79% revenue growth 42% revenue growth

9.82 m

1.90 m

4.59 m

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The core of the business continues to grow rapidly as increased agent subscriptions generate growth in property listings content

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Listings

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10,000 12,000 14,000 16,000

Paying agents

Insert commentary

Paying agents across the Group now number more than 14,500 with the acquisition in Indonesia expected to add an additional 2,000 paying agents

Agent penetration continues to be a core focus for the Group with an emphasis on building long term partnerships with customers

With a corresponding increase in property listings, lead generation and continued communication of value to customers becomes increasingly important

Source: iProperty Group

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Continued focus on improving the consumer experience and traffic strategies has driven unique visitor and consumer subscription growth

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Unique visitors

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100,000 150,000 200,000 250,000 300,000 350,000 400,000

Consumer subscribersInsert commentary

Unique visitors across the Group increased by 92% when compared with June 2010

Increased investment in website design and improvements has also driven an increase in consumer subscriptions to newsletters and property alerts

As each website develops its market leadership position, more emphasis is placed on engaging consumers

The Group will look to further increase the way its leverages its network over time

Source: Google analytics and iProperty Group

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Innovation is a feature of the iProperty Group with the company being first to market in the region with mobile offerings

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Malaysia

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Malaysia extends leadership and increases profitability

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1H 2009 1H 2010 1H 2011

Malaysia revenue MYR

9.82 m

Highlights:

•114% growth in revenue to MYR11.8 million when compared to H1 2010

•146% growth in advertising revenue

•58% growth in paying agents to more than 6,800

•108% increase in unique visitors

•71% growth in listings

•58% increase in page impressions

•Increasingly profitable

4.59 m

1.90 m

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Malaysia continues to lead the market in all key metrics

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Agents

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Listings

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Unique visitors

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•Agent penetration continues to grow

•Clear leadership in the market

•Increased engagement with property developers across different media

•Mainstream brand and reference in MY


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Following on from the acquisition of the second largest portal, Malaysia continues to extend its leadership position

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iProperty Starproperty Propwall Homeguru

Google Adplanner

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Effective Measure

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Comscore

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•Consumers increasingly engage iproperty.com.my as a source of general property information

•By all measures the clear market leader

•Agreements in place with major publishers and partners in Malaysia

Traffic statistics for the month of June 2011

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Singapore

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Singapore achieves significant revenue growth

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1H 2009 1H 2010 1H 2011

Singapore revenue SGD

1.97m

0.69m

1.10m

Highlights:

•79% growth in revenue to SGD1.97 million when compared to H1 2010

•42% growth in paying agents to almost 6,000

•Additional 6,000 agents and property developers trialing the service




•Improved competitive position

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Significant growth in all key metrics continues to be achieved

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Agents

-10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000

Listings

-100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000

Unique visitors

INSERT

•Agent penetration remains key focus for the business

•Increased investment in customer relationships now beginning to pay off

•Improved consumer experience and interface design


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Significantly improved competitive position with a focus on consumer traffic generation and increased marketing activity

0100,000200,000300,000400,000500,000600,000700,000800,000

iProperty Singapore PropertyGuru

Google Analytics*

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Google AdPlanner

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Comscore

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•Increased investment in consumer marketing and brand awareness over H1

•As at June 2011, iProperty Singapore achieved market leadership for visitors

•Aggressive promotion of the brand will continue in the second half of the year

Traffic statistics for the month of June 2011*estimates

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Hong Kong

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Hong Kong achieves good revenue growth with significant investment into the platform for future growth

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1H 2009 1H 2010 1H 2011

Hong Kong Revenue HKD

4.56m

1.61m

3.20 m

Highlights:

•42% growth in revenue to HKD4.56 million when compared to H1 2010

•41% growth in paying agencies to almost 900




•New leadership and management

•Increased focus on the property developer market

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Hong Kong continues to build the platform for growth with significant improvements in all key metrics

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Agencies

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Listings

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Unique visitors

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•Clear leader in the market with agent penetration substantially ahead

•Increase in consumer and customer marketing activity driving awareness

•Consumer interface improvements and new channels opening up opportunities


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Operating the gomhome.com.hk portal, Hong Kong has extended its leadership position in the market

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GoHome.com.hk 28hse.com Property.hk Squarefoot.com.hk

Google Adplanner

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GoHome.com.hk 28hse.com Property.hk Squarefoot.com.hk

Comscore

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Traffic statistics for the month of June 2011

•Leading property portal in Hong Kong across all available measures

•Increased focus on capturing the property developer market

•New and improved product range driven by renewed local management

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Indonesia

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Recently completed acquisition of market leader rumah123.com in Indonesia will provide new growth opportunities for the Group

•More than 2,000 paying agents now subscribe to rumah123.com with another 6,000 registered in database

•Agreements in place with all major franchise groups in Indonesia

•Advertising relationships with leading property developers and financial institutions

•Improved consumer interface design

•More aggressive consumer and customer marketing activity

•Expanded team with a presence in all major regions across Indonesia

•Build on market leading position

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Disclaimer

The material contained in this presentation is non-specific and is a summary of the background to the company’s activities. As this information is in a summary form it is not intended to be complete. Independent advice should be sort by Investors or potential Investors. The material does not take into account the investment objectives, financial situation or needs of a particular investor and therefore should not relied upon as investment advice to Investors or potential Investors.

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For personal use only · For personal use only. iProperty Group’s network of property portals...

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