Breakthrough Interactive Analytics Cloud Service

October 20161

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BREAKTHROUGH REAL-TIME ARTIFICIAL INTELLEGENCE “AI” DRIVEN ENGAGEMENT

POWERING THE INTERNET OF THINGS

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Founded in September 2008 by leading industry experts as a trusted advisory service to the industry and registered in Hong Kong as a limited company in June 2010 before listing on the Australian Stock Exchange (ASX) in February 2016 as TV2U International Limited, trading code “TV2”.

TV2U’s management team has an exceptional pedigree averaging over 25 years each in Media and Entertainment with deep domain expertise and project experience with content owners, digital service providers, broadcasters and telecommunications companies.

Our “Know-How” stems from award winning pioneering technology in broadcast quality desktop video from 1990 to the first ground breaking products for the delivery of media over the internet in 2001 and today as market technology leaders in the delivery of content over any network to any device anywhere in the world.

Tv2u owns and continues to develop innovative technology that empowers our customers to increase profitability by generating revenue through New Media Interactive Entertainment Services. Our engineering team has extensive experience in large scale systems integration and infrastructure development.

Tv2u is headquartered in Australia with regional offices in, United Kingdom, Malaysia, Hong Kong, Singapore and Indonesia. Tv2u also has localised global representation through regional partners.

COMPANY BACKGROUND

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TV2U’s cloud based content service provides Operators with an accelerated time to market and cost effective OTT interactive service

• TV2U Managed OTT (Over the Top) Platform deployed at NTT MSC’s world class facilities with network connectivity to over 160 countries for Global distribution of content and services.

• Cloud virtual resources are pooled to serve multiple operators upon request, usage can be monitored, controlled and reported, providing transparency of service.

• Minimum upfront infrastructure investment

• Efficient resource utilization

• Disaster Recovery and Business Continuity

• Drives new operator revenue streams

TECHNOLOGY OVERVIEW

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VISION FOR CUSTOMERS

Intelligent Analytical Engine

Device Agnostic Medium AgnosticVideoInternetSocial

Any Data Any Device Any Medium

Network Agnostic3G/4GWi-FiGlobal

Any Network

INTELLIGENT CUSTOMER PROFILING

PROVIDED IN REAL TIME SMART PERSONALISEDTARGET ADVERTISING

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MISSION CRITICAL ANALYTICSA SINGLE UNIFIED CUSTOMIZED PLATFORM

Action

Data Source – 3rd party, Operator CMS etc....

Data

Intelligence

Results

DEVICE, SOURCE & NETWORK

Device – Mobile, Tablet, Set Top Box, Connected TV, PC, MAC, Android, iOS

Source – Web, Video, Social Media

Network – Web, 3G/4G, Wi-Fi, On-Network, Off-Network

REAL-TIME PROFILING

Mining Behavioural Patterns By Individual Community Device Geography Demographic Date/Time

PREDICTIVE ANALYTICS

Compare Patterns to Predict Outcome Collaborative Data Analysis Administration Engine (Rules &

Regulations Set Goals and Strategis

ENGAGEMENT

Campaign Manager Recommendation Engine

Automated Real-time Response to Control a Device or Appliance

Real-time Alerts/Warnings Real-time Messaging for

Recommended Human Action

Insight

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NETWORK AGNOSTIC REAL-TIME ANALYTICS

• TV2U’S analytics transforms the way operators analyse customer data by providing a deeper insight intoconsumer consumption at a granular level that has not been possible before.

• Real-time with customer profiling through intelligent predictive analytics forecasts events as it learnsconsumer habits without human input a breakthrough in real-time AI (Artificial Intelligence).

• Collaborative data filtering provides consumer insight based on a single user behaviour or from thebehaviour of other users who have similar traits. When it takes other users' behaviour into account,collaborative filtering uses group knowledge to form a recommendation based on like users.

• Through analysis of data we turn data into insight, insight into intelligence, intelligence into action andactions into results.

• Analytics is available to the Client in a comprehensive customizable dashboard for instant customer analysis.

• Solutions for B2B, B2C, B2B2B, B2B2C as a managed service from the Cloud or as a solution deployed on ourclients network

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REAL TIME INTELLIGENCEFOR TARGETED PERSONALIZED ADVERTISING AND CONSUMER MESSAGING

Mobile NetworkPage views

Action by date/time

Demographic profile

Shopping cartwish list

Website visitsBudget and spend

Search engine search terms

Special offers impulse purchase

3rd party customer

data

Sales interactions

Social media participation

Recommendation& Messaging

Collaborative Data Analysis

Video Interaction LBD – Location Based Data

3rd party customer

Action

Network OperatorCommunities

Wi-Fi

3rd party customer

Insight

3rd party customer

Intelligence

Administration Engine

Compare Patterns Rules and Regulations

Predictive AI

Personalized Profile sent to campaign

manager

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INTELLIGENT REAL-TIME ADVERTISING & MESSAGING PLATFORM

• Delivering new advertising revenue streams

• Disparate data ingested from various sources

• Integrate with existing data centers for historical and real time data

• Identify addressable consumer traits and behavior based on demography, usage, platform and psychographics

• Manage campaigns according to advertisers/products

• Target Audience according to devices with Ads Manager

• Turn on recommendation engine send targeted ads intelligently

• Reach customer on every platform via all mediums (SMS, Video Ads, Web Banners, Email & etc.)

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INTERACTIVE ANALYTICS CLOUD SERVICE

Customer Insight

Acquire GrowRetain

Social ProfileMedia

InteractionCommunities ViralIncentivePersonal InteractionTargeted

Campaign Manager

Planning & Management

Profile Analysis

Objectives & Strategies

Results Measurements

Execution

Advertising

Push Promotion Strategy

Geo Location Specific

Behavioral

Social

Brand Management

Recommendation

Habit Profiling

Affective/Emotional

Push Marketing

Messaging/Alerts

Incentive

CustomerExperience

Loyalty & AffinityImplied Behavioral PatternsNetworked InfluenceTransactional Profile

Data & AnalyticsInformation Governance

Standards ComplianceProtection

Lifecycle

Quality

Information Requirements

Information Identification

Information Architecture

Information Dependencies

Policy Administration

Policy Implementation

Policy Enforcement

Policy Monitoring

Information PrivacyInformation Usage

Information DisposalInformation Retention

Information Supply IntegrityInformation Values Quality 10

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Value Chain

Immediate

AnalyticsBehavioral Patterns

Engagement

Individual

PersonalizedTargetedStrategic

Interactive

Collaborative ProfilingSocial Network Sharing

Intelligent

Decision making based on real-time insight

Influential

Multichannel behavioral analysis engagement

BEYOND JUST DATA

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• Shopping Profile

• Website Visits

• 3rd Party

Intelligence

• Household Profile

• Demographic Profile

• Data Analysis

• Multi Media

• Corporate Patterns

• Location Based Data

BEYOND JUST DATA CONTINUED

Any Data, Any Device, Any Medium, Any Network

Managed Cloud Service On-site Deployment Bespoke

Data Source Real-time Analytics Action Applications

• 3rd Party

• Social Media

• Multi Media

• Transaction

• Device

Big Data Intelligence Engagement Business Models

• Recommend

• Campaign

• Messaging

• Predictive

• Automation

• Targeted Advertising

• Impulse Purchasing

• Marketing Alerts

• Smart Cities

• Connected Homes

• Smart Grid

• IoT

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REVENUE POTENTIAL VIA WHITE LABELED ANALYTICS SOLUTION SALES :

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• Global web analytics market is expected to grow to $3.09 billion (US) by 2019*

• Google analytics premium services start at US$150,000 per year

• Adobe analytics range in price from US$30,000 to US$100,000 per year

Digital advertising is growing at a faster rate than all other forms of advertising as advertisers seek to target users better:

• Digital Advertising spending worldwide is expected to grow to US$252.02 billion by 2018

• Forecasters expect that this spending will steadily grow in the future and is it estimated to amount to 247.93 dollars per mobile internet user in 2018.

• In 2015 a global survey found that 50 percent of agency marketers and 46 percent of brand marketers said they used location-based ad targeting to reach a specific audience.

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GOAL FOR A POTENTIAL PARTNERSHIP : To Provide A Single Unified, Intelligent Analytics Cloud Service

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• MULTI-CHANNEL ENGAGEMENT

• CLOUD SAAS PRODUCTS

• ADVERTISING & SOCIAL MEDIA

SAAS IMPLEMENTATION EXAMPLE

• TECHNOLOGY PROVIDER OF REAL-TIME DATA PROFILING & AGNOSTIC ANALYTICS

• WORKFLOW & COLLABORATION

• DIGITAL ASSET MANAGEMENT

Planning Corporate Governance Technology Management Management

Unified Integrated Suite of Sales & Marketing Software Tools

Deployment

BREAKTHROUGH INTERACTIVE ANALYTICS CLOUD SERVICE

Real-time dataCustomer Insight

Intelligence Action

• HIGH PROFILE TECHNOLGY COMPANY

• INNOVATION TECHNOLOGY CENTRE

• GLOBAL MARKETING

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BREAKTHROUGH REAL-TIME ARTIFICIAL INTELLEGENCE “AI” DRIVEN CONTENT DELIVERY

DELIVERING NEW CONTENT & ADVERTISING REVENUE STREAMS

OPTIMISED CONSUMER INTERACTION, RETENTION & GROWTH

TV2U INTERACTIVE ANALYTICS CLOUD SERVICE SUMMARY

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CONTACT

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Investor Enquiries:

Tom Young

Corporate Communications

Email: tom@tv2u.com

Media queries:

Harrison Polites

Media & Capital Partners

Mobile: 0409 623 618

Email: harrison.polites@mcpartners.com.au

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