for NonProfits - Community Foundationcommunityfoundationhsv.org/images/NPU/NPU2017Resources/... ·...
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Digital Success for NonProfits Ellen Didier President www.RedSageOnline.com NONPROFIT UNIVERSITY Sponsored by the Community Foundation June 22, 2017
Transcript of for NonProfits - Community Foundationcommunityfoundationhsv.org/images/NPU/NPU2017Resources/... ·...
Digital Success for NonProfits
Ellen DidierPresident
www.RedSageOnline.com
NONPROFIT UNIVERSITYSponsored by the Community Foundation
June 22, 2017
Your Digital Toolbox
Website
Social Media
E-Newsletter
Tools & Apps
Your Website
Reflects your
missionAdapts to devices
Stays
updated
Shares stories
Has social
icons
I like Wix, Weebly, Squarespace, Wordpress
Website Tips
Embed social feeds
Embed Flickr or YouTube awww.juicer.io
Your E-Newsletter
Regular
Schedule
Adapts to
devices
Short Text
With Photos
Clicks to
website or
social
Shares stories
Your Social Media
Sharing
regularly
Including
photos
TELLING
STORIES!
Responding
to comments
My faves for non-profits are Facebook & Instagram
Tools & Apps
Graphics Events
FundraisingVideos
Free Stock Photos
Free Stock Photo sites
• https://www.pexels.com
• https://Burst.shopify.com
• https://www.pixabay.com
• https://stocksnap.io/
• https://unsplash.com/
Create your own branded graphics at Canva.com or PicMonkey.com
Check out Facebook/FocusOnTheFamily
Canva
Important: Have one person responsible for
photos/video/social sharing at your events. Must be social
savvy.
Shoot a one-second burst of five photos that are turned into a silent
video that plays forwards and then reverses over and over in a loop.
EventBrite for Events
Hootsuite for Social Media Management
Why use social donation tools?Impulse buying works – particularly with Millennials
Facebook has great fundraising tools for non-profits
Learn more at https://nonprofits.fb.com/
How do you find the time?
It is ALL about building processes to make it happen!
Research and create a list of nonprofit channels you love
Google search: top nonprofit facebook pages 2016 etc.
Look at these pages regularly to get inspiration.
Research and create a list of sources that have good
shareable content.
List the types of ongoing posts you want to make and how often you think
you can pull these off reliably.
Create an editorial calendar for the year and
plug in post types – you can
create actual posts later.
Put a 1 – 3 hour Marketing Planning Meeting early each month of your calendar!
• Look at your list of inspiration nonprofit
channels
• Write your posts for the next month
• Identify content from other organizations to
share, gather links, and write posts
• Identify inspirational quotes, plan your
photos, and design your graphics
• Plan who you will profile, plan or request
photos, and write profile text
Monthly Meeting Agenda
• Look at what worked last month
• Look at inspiration pages
• Social Media this month:o Volunteer to spotlight:
o Client story:
o Content to share:
o Happenings to share:
• E-Newsletter story list
• Website review – what needs updating?
Put a 1-hour Weekly marketing
meeting on your calendar
• Review and finalize your posts
• Adapt depending on what is going on that
is exciting or newsworthy
• Schedule your posts for the following week
Daily
• Take a few minutes to review and respond
to posts at least twice per day.
Questions?
What have you found successful?
Please connect with me!
www.RedSageOnline.com
twitter.com/ellendidier
twitter.com/RedSageAL
facebook.com/redsage linkedin.com/in/ellendidie
r
Thank you!
