“More Cowbell” refers to something you need more of, a remedy. As the business developer, you may be the lead singer, but unless you’re embarking on a solo career, your band of doer-seller’s must each master their parts and together you’ll earn your place on the Grammy stage. This (jam) session will give you unique, fun and proven methods to inspire even those who play cowbell to amp up their role in the business development efforts of the firm. Join the Cowbell crew on their sold out tour in an interactive talk show style discussion with diverse industry experts who will share creative, successful, and positive techniques they have employed that changed the way their technical professionals look at business development, the way their firm’s leadership is measuring business development performance, and how these programs highlight BD Rock Stars firms never knew they had. https://www.facebook.com/morecowbell4bd

Session Description

The Band

Frank Lippert, CPSM, FSMPSBusiness Development ManagerParsons Brinckerhoff

Jason VesuvioDirector of Business DevelopmentFaithful+Gould

Andrew Weinberg, CPSM, FSMPSRegional Business Development ManagerSimpson Gumpertz & Heger

Donna Corlew, CPSM, FSMPSChief Whatever it Takes OfficerC*Connect

Jennifer Yoder, CPSM Vice President – Business DevelopmentJRB Engineering

Are you Readyfor More?

When: Thursday, May 21st, 2015Time: 3 p.m. to 5 p.m.Where: Firehouse Restaurant in Old Sacramento

SMPS Member $85

Non-Members: $100

Double Your Cowbell: $150*

*1 Member and 1 Non-Member from the same company

Jennifer Yoder, CPSM, Vice President – Business Development, JRB Engineering Jennifer has served the A/E/C industry for more than 20 years and currently serves as Vice President of Business Development for JRB Engineering, a full service DBE geotechnical, construction materials testing, and environmental consulting firm with offices throughout Texas. Jennifer develops and implements strategies along with creating teaming opportunities to capture work throughout the Southern US. Jennifer also represents Rone Engineering, mentor firm to JRB Engineering. As a CPSM and past chapter president, currently serving on the national business development committee, Jennifer is proud to be an active member of and speaks on a host of business development topics around the country.Twitter: @carpediemvitam Facebook: www.facebook.com/carpediemvitamLinkedIn: www.linkedin.com/pub/jennifer-yoder-cpsm/a/295/437/

Frank Lippert, CPSM, FSMPS: Business Development Manager, Parsons BrinckerhoffFrank Lippert is Parsons Brinckerhoff’s business development manager for the Western United States focusing on the water infrastructure market. He works with a dynamic team of seller/doers, helping them position for and win work. From the first meetings through the interview, Frank coaches, guides and help his team find the right strategy and angle to set themselves apart. Frank is a former SMPS national president (2011 – 2012) and former SMPS Foundation president (2004 – 2005), but he’s focusing his SMPS involvement today by working with and promoting the next generation of leadership in the organization. He is a Certified Professional Services Marketer (CPSM) and was a recognized as a Fellow in 2008.Twitter: @frank_lippertFacebook: www.facebook.com/frank.lippert

Jason Vesuvio: Director of Business Development, Faithful+GouldJason is a versatile, creative and successful marketer and business developer of architecture/building industry professional services, with a record of accomplishment of new project awards and establishing new client relationships in a variety of market sectors. He is experienced in a broad range of marketing and business development areas, including strategic vision; planning and implementation; new client and services business development; teaming strategies; geographic expansion; branding; and hands-on participation in proposals, presentations, graphic design, web design and CRM tools.Twitter: @jasonvesuvioFacebook: www.facebook.com/jason.vesuvio

Andrew Weinberg, FSMPS, CPSM: Regional Business Development Manager, Simpson Gumpertz & HegerAndrew has served in a marketing or business development capacity in the A/E/C industry for more than 16 years. He is currently the Regional Business Development Manager for Simpson Gumpertz & Heger (SGH), a national engineering firm that designs, investigates and rehabilitates structures and building enclosures. Andrew is responsible for establishing and strengthening relationships with clients and industry partners, building awareness for the firm’s NYC, leading the initiative to increase the business development culture and activities of the senior staff, and helping educate and coach all levels of technical staff on appropriate business development practices.Twitter: @Andrew_WeinbergFacebook: www.facebook.com/andrewjweinberg

Donna Corlew, FSMPS, CPSM: Chief Whatever it Takes Officer, C*ConnectA native Tennessean, Donna’s roots run deep in Southern hospitality, a culture of giving, and an abiding love of SEC sports. Driven by a passion for coaching and helping others identify and maximize your unique talents and expertise, Donna works with firms to facilitate market research, make connections, build chemistry, and coach sales and marketing teams. Donna achieved the CPSM designation in 1993 and elevated to the status of SMPS Fellow in 2004. An active and engaged volunteer, Donna has held leadership positions on the chapter and national level, including a term as SMPS National President in 2007-2008.Twitter: @yourconnectedgeFacebook: www.facebook.com/donna.corlew

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