For mobile devices think apps, not ads

15
FOR MOBILE DEVICES THINK APPS, NOT ADS.

Transcript of For mobile devices think apps, not ads

Page 1: For mobile devices think apps, not ads

FOR MOBILE DEVICES THINK APPS, NOT ADS.

Page 2: For mobile devices think apps, not ads

WHY MOBILE ADS DON’T WORK?

1.PEOPLE DON’T LIKE THEM. Surveys show that people find mobile ads

more intrusive than desktop ads, because mobile

is a more private venue. In fact, fully four

in five say that mobile ads are “unacceptable.”

Page 3: For mobile devices think apps, not ads

2.THERE IS NO RIGHT SIDE.

PC users are conditioned to find ads in

the right margin of the screen—

they appear that way on

Facebook and in Google

search results, for example.

But mobile screens are too

small to have a usable right margin,

so ads pop up in unexpected places.

WHY MOBILE ADS DON’T WORK?

Page 4: For mobile devices think apps, not ads

3.THE “FAT FINGER” EFFECT

Advertisers closely track how many users tap on an ad. But many of those taps are inadvertent, because the ads are tiny—so it’s difficult to judge an ad’s effectiveness.

WHY MOBILE ADS DON’T WORK?

Page 5: For mobile devices think apps, not ads

TYPES OF SMARTPHONE APPS

GAMES AND ENTERTAINMENT, WHICH ACCOUNTS FOR 42% TIME SPENT ON SMARTPHONES.

Page 6: For mobile devices think apps, not ads

TYPES OF SMARTPHONE APPS

SOCIAL NETWORKS , WHICH ACCOUNTS FOR 31% OF THE SMARTPHONE TIME.

Page 7: For mobile devices think apps, not ads

TYPES OF SMARTPHONE APPS

UTILITIES INCLUDING MAPS, CLOCKS, CALENDERS, CAMERAS ETC..

Page 8: For mobile devices think apps, not ads

TYPES OF SMARTPHONE APPS

DISCOVRY SUCH AS APPS FOR YELP, TRIPADVISOR ETC..

Page 9: For mobile devices think apps, not ads

TYPES OF SMARTPHONE APPS

BRANDS SUCH AS NIKE AND REDBULL.

Page 10: For mobile devices think apps, not ads

Instead of buying tiny banner advertisements, marketers should create apps that add value to

consumers’ lives and enhance long-term engagement with their brands. To do so, they need

to understand how and why users choose apps.

ADD CONVENIENCE

OFFER UNIQUE VALUE

PROVIDE SOCIAL VALUE

OFFER INCENTIVES

ENTERTAIN

Page 11: For mobile devices think apps, not ads

1.ADD CONVENIENCE THOUGH SERVICES CAN ALSO BE PROVIDED THROUGH THE WEBSITE BUT AN APP PROVIDES CONVENIENCE TO THE USER. SMARTPHONE APPS FUNCTION MORE QUICKLY AND SMOOTHLY.

Page 12: For mobile devices think apps, not ads

2.OFFER UNIQUE VALUE THERE ARE APPS THAT OFFER CUSTOMERS WITH ADDITIONAL FEATURES LIKE SCANNING A QR CODE OR A BARCODE BY WHICH THEY CAN IDENTIFY A CERTAIN PRODUCT OR SERVICE AND USE THE INFORMATION FOR AVAILING THE SERVICES.

Page 13: For mobile devices think apps, not ads

3.PROVIDE SOCIAL VALUE

SOCIAL GIFTING IS A CASE WHERE THREE FEATURES

COME TO PLAY AS GIFT CARDS , SOCIAL NETWORK,

ONLINE SHOPPING. COMPANIES CAN OFFER SUCH

GIFT CARDS TO CUSTOMERS THROUGH SOCIAL

NETWORKING SITES LIKE FACEBOOK OR WHATSAPP

FOR THEIR PROMOTION.

Page 14: For mobile devices think apps, not ads

4.OFFER INCENTIVES COMPANIES CAN OFFER INCENTIVES TO THOSE WHO DOWNLOAD THEIR APP SUCH AS FREE RECHARGE OR FREE TAXI RIDE. THIS WILL INCREASE THE CUSTOMER’S INTEREST IN THE COMPANY’S APP.

Page 15: For mobile devices think apps, not ads

5.ENTERTAIN SMARTPHONE USERS SPEND 42% OF THEIR TIME ON SMARTPHONES IN ENTERTAINMENT APPS SUCH AS GAMING. SO COMPANIES CAN BUILD APPS THAT ENTERTAIN THE CUSTOMERS INSTEAD OF ITS OWN BRAND’S APP. REDBULL EXACTLY DOES THE SAME.