In today's economy in IT Departments, you face manychallenges. Your resources are thin, yet the demands onyour department are higher than ever to deliver andmaintain solutions that drive results.

An effective customer relationship management (CRM)solution doesn't need to be expensive or complex. Yoursales, marketing and customer service departmentsneed loyal customers, profitable relationships and productive staff. You need a solution you can implement and see results with quickly, yet doesn'tblow your IT budget. Maximizer Enterprise 8 delivers.

Deploy quickly, manage easily - without breaking thebank.

4 Fastest deployment in its class* so you see results inweeks, not years.

4 Easily configure custom fields for flexibility and completeness of customer data.

4 Run Maximizer Enterprise on your existing technology framework, without having to investtime and money in complex back-end installations.

4 Don't blow your IT budget - software licenses,implementation and training costs are provided upfront.

4 World-class remote synchronization technology isfast, reliable and easy to configure so remote salesteams can easily access critical customer and salesinformation.

Industry-standard architecture helps you run youroperations smoothly and customize MaximizerEnterprise to support your business.

4 Your business processes are unique. MakeMaximizer Enterprise mirror how you operate,instead of forcing your users into software rulesthat don't make sense.

4 Out-of-the-box, configure the custom fields to profile accounts, log information in sales opportunities and track product details behind customer service cases.

4 Customize data-entry forms and windows, createextensions and integrate Maximizer Enterprise withother database applications. Use the powerfulCustomization Suite, featuring an Integrator'sToolkit that supports industry standards like .NET,XML, COM, ODBC, OLE, ActiveX and DDE.

4 Service the needs of your users and grow yourCRM usage as your business grows.

4 Choose from two database formats: Pervasive forlow maintenance or Microsoft SQL for easy integration with other database applications.Connecting your back-office information toMaximizer Enterprise, whether it's your accountingor ERP solution, gives your front-line staff access tothe critical information they need to service yourcustomers faster.

Maximizer TM

For IT Executives

Simply Successful CRMSimply Successful CRMMaximizer Enterprise TM 8

* PC Magazine, CRM/SFA Round-up, November 2002

"How do we ensure a solution works with our existing resources and doesn't blow our budget?

How can we cost-effectively implement, maintain and service a CRM solution?"

Maintain security to keep sensitive information safe.

4 Manage your customer data in-house to keep ownership, privacy and structure of your mostvaluable asset inside your business.

4 Set-up and maintain security groups and rights forprotection of sensitive information and to complywith privacy legislation.

Easily create automated processes for your sales,marketing, and customer service staff.

4 Maximizer Enterprise Workflow Automationenables you to monitor your business' applicationsand automatically respond to critical business activities. Within the massive amounts of data inMaximizer Enterprise and other applications,including incoming e-mail and your operating systems, Workflow Automation enables users toidentify critical information and take action. It saveseveryone time, increasing productivity while ensuring no opportunity slips through the cracks.

4 Powered by KnowledgeSync, WorkflowAutomation features a flexible and clean user interface that allows 'point and click' developmentor fully customizable queries.

4 Develop Events, the triggers that monitor databased on your business context and rules, usingSQL (ODBC) queries and/or VB Scripts. Then createResponses, or actions that result from Events, whichcan include alerts via e-mail, fax, pager, or phone,reports, updates to the database via SQL or triggered procedures, and/or running executables orVB Scripts.

4 Examples:

o Send alerts to sales reps when new web visitorsdownload reports, while also sending regularupdates of new leads to marketing managers.

o Notify sales managers when more than fiveopportunities are abandoned by a sales rep inone week by sending them a Crystal Report® onthe summary of those opportunities.

o Warn your customer service & support manager when customer cases lapse for morethan three days.

Get your sales, marketing, customer service staffworking together to create loyal customers and profitable relationships.

4 One integrated interface so you don't have to docomplex integration between various front-officeapplications and data sources.

4 Staff love the magnetic user interface. They canwork the way they want to, following your businessprocesses without compromising time or information.

4 Marketing can profile customers and manage automated campaigns that deliver results, while complying with new privacy, do-not-call and anti-spam legislation.

4 Sales people can collaborate on opportunities whilegiving sales managers the information and reportsto see an accurate sales forecast.

4 Customer service staff can track, escalate andresolve issues to keep customer satisfaction andstaff productivity high.

“We tested severalCRM applications including

GoldMine, SalesLogix and Siebel,which were just too expensive and not

worth the value. We now use MaximizerEnterprise because it has everything we need- the right functionality, ability to customize,

and short deployment time - and our total costof ownership with Maximizer Enterprise ismuch less than other software solutions!"

- Dodd Chassereau, IT Manager,LifeWay Christian

Resources

One common view: All users get access to all customer information in oneeasy-to-use user interface

Chriswww.cabc.co.uk

4 Enable field and mobile users to remain productive.Choose from mobile solutions for Palm OS® devicesand web-enabled PDAs, or remote synchronizationthrough MaxExchange or online access through theweb-based Employee Portal.

Gain visibility into your customer data using best-of -

breed reporting tool, Crystal Reports® .

4 Crystal Reports by Business Objects® is bundledwith Maximizer Enterprise so you can create customized reports for your users in sales, marketing and customer service & support. Use theExpert tools or customize on your own to quicklyand easily produce cross-tab, drill-down, summaryreports and more.

4 Analyze data in other database applications, such asyour accounting or ERP systems, against the customer data in Maximizer Enterprise to get acomplete view of your customer history and relationships.1

4 Deliver reports directly to key stakeholders thatneed critical information on a timely basis in orderto make effective decisions.

4 Increase productivity of your staff by enabling usersto access and even customize their own reportsright from their desktop.

In today's markets, you don't have the luxury of spending lots of time and resources on one application.You need to maximize your productivity with solutionsthat are compatible, easy to maintain and affordable.Maximizer Enterprise has the lowest Total Cost ofOwnership in its class to drive successful customer relationships.

About Maximizer Enterprise

Maximizer Enterprise 8 is a proven, affordable CRM solutionthat helps small and medium-sized businesses succeed withan integrated suite of software tools to attract prospects, winnew customers, and increase repeat business. With the lowestTotal Cost of Ownership in its class, Maximizer Enterprise 8 isquickly deployed, simple to use, easy to administer and hasthe functionality businesses need to build successful,profitable customer relationships throughout sales, marketingand customer service & support.

About Maximizer Software

Maximizer Software Inc. (TSX: MAX) provides proven andaffordable customer relationship management (CRM) andcontact management solutions that help small and medium-sized businesses increase sales and win new customers,streamline marketing to attract new prospects, and enhancecustomer service & support to increase repeat business.Maximizer Software has helped over 5,000 MaximizerEnterprise™ customers and more than one million Maximizer™users grow their businesses by building profitable customerrelationships with award-winning solutions.

Awards

For more information:

Corporate Headquarters

Certif ied Maximizer Business Partner

1Using Crystal Reports with other databases requires an upgraded license, available fromBusiness Objects ® or its resellers.

Reports: Enable executives and managers to instantly visualize the status andsuccess of their business units

© 2004 Maximizer Software Inc. All rights reserved. Other brands and/or products usedmay be trademarks, registered trademarks, or registered service marks of their

respective owners.

Maximizer TM

An Overall Rating of Very GoodPC Magazine4-Star AwardLogo is atrademark ofZiff DavisPublishingHoldings

Inc. Usedunder license.

November 19, 2002Maximizer Enterprise 7

Multiactive Software Inc.

Europe, Middle East, and Africa

+44 (0)1628 587777 phone

+44 (0)1628 587778 fax

info@max.co.uk

www.max.co.uk

Australia

+61 (0)2 9957 2011 phone

+61 (0)2 9957 2711 fax

info@maximizer.com.au

www.maximizer.com.au

Asia

+852 2598 2888 phone

+852 2598 2000 fax

info@maximizer.com.hk

www.maximizer.com.hk

Americas

+1 604 601 8000 phone

+1 604 601 8001 fax

info@maximizer.com

www.maximizer.com

Phone: +44(0)1635 570970Email: info@cabc.co.ukWeb: www.cabc.co.uk

ianwMaximizer EMEA Partner of the Year 2003CABC LtdPO Box 162,11 The BroadwayNewbury, BerksRG14 1ASTel 01635 570970 email: info@cabc.co.uk

Chriswww.cabc.co.uk