FOR IMMEDIATE RELEASE
6
FOR IMMEDIATE RELEASE Bazaarvoice Joins Coremetrics Connect™ to Integrate Online Campaigns for Marketers ← Certified Partner Integration Platform Delivers Closed-Loop Marketing and Ends Fragmented Campaign Approach
description
Transcript of FOR IMMEDIATE RELEASE
FOR IMMEDIATE RELEASE
Bazaarvoice Joins Coremetrics Connect™ to Integrate Online
Campaigns for Marketers
← Certified Partner Integration Platform Delivers Closed-Loop Marketing and Ends
Fragmented Campaign Approach
← AUSTIN, TX - February 25, 2008 – Bazaarvoice, the market and technology
leader in hosted social commerce applications that drive sales, today announced that it is
a certified partner on Coremetrics Connect™, the industry’s first technology platform to
meaningfully address the specific business needs of online marketers to improve
campaign performance. Coremetrics Connect, which launches today, integrates leading
digital marketing applications – including search, online content optimization, email and
behavioral targeting technologies – to effectively monitor, measure and optimize
campaign performance across multiple channels. Together with certified partners,
Coremetrics Connect enables a network of closed-loop marketing solutions with a single
view of campaign performance, and campaign optimization based on the most
comprehensive and accurate picture of customer behavior.
←
← Bazaarvoice’s integration with Coremetrics Connect enables businesses to gain
valuable insight from the explicit feedback and word of mouth of online shoppers. By
integrating data from Bazaarvoice’s social commerce solutions, such as Ratings &
Reviews, into Coremetrics’ individual customer profiles and campaign analytics,
businesses can further optimize campaign performance and offers around the known
preferences of the most influential shoppers, those that share their likes and dislikes with
peers.
←
Coremetrics Connect delivers proven integrations with leading providers of digital
marketing solutions. The platform is specifically designed to help marketers address the
pain points of integrating the various components of their online marketing campaigns.
The Coremetrics Connect platform provides a single, consistent and accessible data
source that enables marketers to acquire data about visitors, analyze trends and
opportunities based on key visitor segments and act on this data for effective targeting
throughout all their marketing channels.
“Our customers expect advanced analytics support for all of their marketing initiatives,
online and offline, including word of mouth marketing,” said Brett Hurt, founder and
CEO of Bazaarvoice. “Coremetrics Connect allows us to provide deeper insight into the
content of customer conversations about brands, products, and services, as well as the
impact these conversations have on marketing campaign success.”
“In order for online marketers to implement campaigns that truly impact the bottom line,
they need a way to leverage a single, accurate and complete source of behavioral data
across all their digital marketing applications,” said John Squire, Chief Strategy Officer at
Coremetrics. “The integration offered between Coremetrics’ powerful analytics and
Bazaarvoice will provide marketers with a comprehensive picture of customer behavior
and the ability to optimize social commerce applications based on that behavior to make
significant improvements to campaigns.”
For more information about Coremetrics Connect, visit:
http://www.coremetrics.com/solutions/integration_connect.php
About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help
companies enhance the online shopping experience with social commerce applications
that drive sales. Bazaarvoice Ratings & Reviews™ and Ask & Answer™ deliver
immediate success by minimizing implementation risk and maximizing the strategic
impact of user-generated review content through complete customization, deep
integration, community management, advanced analytics, search engine optimization,
and syndication across the Web and to offline channels.
Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red Herring Top
100 lists and received the 2006 ClickZ Marketing Innovation of the Year award.
Bazaarvoice currently serves over 160 eCommerce leaders including Bass Pro Shops,
Dell, Macy’s, Office Depot, Inc., Overstock.com, PETCO, QVC, Sears, and ZipRealty.
The company has headquarters in Austin, TX and offices in London, UK. For more
information, please visit the company’s Web site at www.bazaarvoice.com, read the blog
at www.bazaarblog.com, or email [email protected]
About Coremetrics
Coremetrics is the leading provider of digital marketing optimization solutions. Its
solutions generate high return on online marketing investment and continue to pay daily
dividends in improved marketing performance. Over 1,000 online business sites,
transacting over $15 billion this year, are now using Coremetrics’ Software as a Service
(SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass
advanced online analytics and precision marketing applications, including search engine
bid management, email marketing and cross sell applications to acquire customers more
cost effectively, increase conversion rates, and increase lifetime customer value. Clients
have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12
weeks or less. The company is privately held with funding from Accel Partners,
FTVentures, and Highland Capital Partners and is headquartered in San Mateo,
California. To learn more about Coremetrics, visit http://www.coremetrics.com or call
877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more,
visit www.coremetrics.com/privacy.
Contacts:Emily BradyBrady PR for Bazaarvoice(650) [email protected]
Bryan PopeLEWIS PR for CoremetricsTel: (415) [email protected]
