For fux sake: 10 common user experience mistakes startups make (and how to avoid them)
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10 common user experience mistakes startups make (and how to avoid them) Laurence McCahill Digital Product Designer, Spook Studio
description
An awesome talk from Product Designer Laurence McCahill (Co-founder of Spook Studio) 9th August 2012
Transcript of For fux sake: 10 common user experience mistakes startups make (and how to avoid them)
10 common user experience mistakes
startups make
(and how to avoid them)
Laurence McCahill Digital Product Designer, Spook Studio
http://www.flickr.com/photos/quinnanya/3588989219/
IMPROVE PRODUCTS
HA!Y CUSTOMERS
http://www.flickr.com/photos/crazyunclejoe/686220770/
TRANSFORM YOUR BUSINE"
http://www.flickr.com/photos/safari_vacation/5961260280/
POSITIVE PR =FR# MARKETING
http://www.flickr.com/photos/safari_vacation/5961260280/
http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg
WHAT UX CAN’T SOLVE
CRA!Y PRODUCT
http://www.bazaarvoice.com/blog/wp-content/uploads/1089183.jpg
P$R TEAM
http://www.flickr.com/photos/xracz/1172356402/
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GREAT EXPERIENCE, WRONG PRODUCT
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DOING IT T$ LATE (AND HALF-HEARTEDLy)
STRATEGY
design technology
STARTUP DREAM TEAM
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NO CLEAR VALUE PROPOSITION
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LACK OF FOCUS
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NOT ENOUGH OBSERVATION ‘IN THE WILD’
THE $300M BU%ON
http://www.flickr.com/photos/lucamascaro/4642288538/
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FORMS FROM HE&
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LE%ING DEVELOPERS WRITE COPY
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NO STORY, NO PERSONALITY
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TECHNOLOGY AS A BA'IER
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LAUNCHING T$ S$N (OR T$ LATE)
STEALTH MODE
IN SU(ARY (HOW TO GET IT RIGHT)
BUILD THE RIGHT PRODUCT BEFORE THE PERFECT ONE
INVOLVE UX EARLY IN THE PROCE"
HAVE A CLEAR VALUE PROPOSITION
FOCUS, FOCUS, FOCUS
TEST & REFINE WITH USERS
MAKE FORMS FUN
MICROCOPY IS YOUR FRIEND
DEVELOP A PERSONALITY
MAKE TECHNOLOGY HUMAN
SHIP IT (& START LEARNING)
spookstudio.com
