45

Greater Victoria Chamber October 23, 2014

Area Local Expert, Constant Contact

Owner, Big Bang Communications

Robyn QuinnBig Bang Communications

quinn@bigbangcommunications.com

@PR4Science

www.bigbangcommunications.ca

Greater Victoria Chamber October 23, 2014

Al l of th is …and CASL compl iant?Sweet .

From sublime to silly – build your lists & build your business

Find out…•How to ask people to join your list “ face-to-face”

•How to use social media to grow your list

•How to grow your list on your website or blog

•How to design your emails to help reach new contacts

•How to grow your list with email

•How to use print material to get people to sign up

•How to use events to help grow your list

•How to use incentives and giveaways to grow your list

Keep it simple. Sometimes a paper sig n-up sheet is the best way to g o.

Use papersign-up sheet1

Just having a sig n-up form available won’t always be enoug h.Train yourself and your employees to always be asking prospective contacts to sig n up.

Ask face to face2

d on’t overlook the obvious. You probably alreadyhave a database of contacts who would love to join your list. A sk them to sig n up.

w ww.constantcontact.com/learning-center

Check yourdatabase3

l ook to your personal network to help kick start your list g row th.

Ask friendsand family4

Put a fishbowl on your counter and g ive customers an incentive to drop in their business cards to join your list.

Put a fishbowlon the counter5

Insight provided by Constant Contact KnowHow w ww.constantcontact.com/learning-center

“ Ring , Ring ”

Having a great conversation with a customer or supporter? Keep the conversation g oing — ask them to join your email list!

Over the phone6

u sing a sidewalk sig n or sandwich board to bring in foot traf fic? Tell passersby about all the g reat info, discounts, and new s they’ll find by sig ning up for your emails.

Use yoursidewalk sign7

tip: Constant Contact customers can use our free app to add a sign-up form right to their page and collect email addresses without doing any extra work. Find out how.

m ake it easy for fans to join your list by adding a sig n-up form to your Facebook Pag e.

Add a sign-upform to yourFacebook page

8

Learn more: New to Twitter? Find out how to get started!

Write yourself a note now : “ Tweet about my email list once a week.” You should also post about your email list on your other social networks, but less frequently than you would on Twitter.

Tweet it!9

You can now include a call to action on the Cover Photo of your FacebookPage. Have some fun with it and ask people to join your list.

Update yourFacebook pagecover photo

10

Supercharg e your Facebook list g row th with a Facebook A d. A dd new fans and new subscribers by driving people to your Facebook sig n-up form.

Buy a Facebook ad11

w ww.constantcontact.com/learning-center

m aking the leap into online video? Talk about your emails in a video and tell people where to sig n up.

Use yourYoutube channel12

w ww.constantcontact.com/learning-center

When appropriate let members of the same l inkedIn Groups know about your email list.

Learn more: New to linkedIn? Find out how to get started!

Join a LinkedIn group13

l ike l inkedIn Groups - Google+ Communities are the place Google+ users g o to find information relevant to them. Share your latest email and ask members to join your list.

Join a Google+Community14

w ww.constantcontact.com/learning-center

Create a board on Pinterest and “pin” your email new sletter rig ht when it comes out! u se an imag e from your email or take a screenshot of your entire new sletter to g ive readers a preview of your content.

Sample your content on Pinterest15

Easily add a link to your sig n- up form on your website and collect emails from people who visit your site. Give your sign - up form plenty of visibility by putting it on every pag e.

Add sign-upform to yourwebsite16

A sk your current contacts why they enjoy your emails and then create a pag e on your website highlighting the big g est benefits of signing up.

Create a “reasons to sign-up”page

17

D on’t ask too many questions! You may miss chances to g row your email list. Keep your sig n- up form short and simple. Only ask for the information that’s absolutely necessary. You can always collect more information later.

w ww.constantcontact.com/learning-center

Keep your sign-up formshort

18

Remember to include CASL info in your sign-up form. How often? Content? Who from? How can I unsubscribe?

If someone enjoys your blog , there’s a g ood chance they’d want to see your updates in their inbox.

tip: Constant Contact customers using Wordpress can use our free Wordpress integration to create a sign-up form that adds email addresses directly to a Constant Contact email list. Find out how.

Add to yourblog19

Join our list to learn more about w hat we have to of fer!

Join our list to receive exclusive discounts!

Over 1,000 people have signed up to receive our emails each month. Sign up today!

Don’t miss a thing! Join our email list to get updates sent to your inbox once a week.

Test dif ferent calls-to-action and see how your audience responds.

w ww.constantcontact.com/learning-center

Test differentcalls to action20

w ww.constantcontact.com/learning-center

d id you know that 49% of small businesses have never updated their online listing s? Keep your listing up-to-date and provide a link to join your email list.

Optimize onlinelistings21

Mention your email newslet ter during your podcast . (Have you listened to our weekly speakeasy Marketin g Rou n dtable Podcast? Check it out and while you’re there, subscribe to our Hints & Tips newslet ter at the top of the page! )

w ww.constantcontact.com/learning-center

Use yourpodcast22

w ww.constantcontact.com/learning-center

A dd a sig n-up link to your next online survey. l et people share their feedback and join your email list.

Collect emails withan online survey23

u se Email A rchive to promote your past emails. You can share your archive on your blog , website, and on social media.

w ww.constantcontact.com/learning-center

Promote youremail archive24

You never know how people are g oing to find your emails. When new readers find them, make sure they have a way to sig n up.

Put a sign-uplink in yournewsletter

25

t ip : If you want people to share your email, be sure to tell them directly, “ Share this email.”

Sometimes, the best way to g row your list is to extend the reach of your emails. A dd social share buttons to make it easy for people to share your emails on their social networks.

Add socialshare buttons to your email

26

tip: If you want people to forward your emails more often be sure to create share-worthy content. Find out how.

A dd a “ forward to a friend” button to your emails to help you reach your next subscribers.

Use forward toa friend27

Get more exposure for your email list byincluding a link in your regular emails.

Your emailsignature28

Giving out flyers, brochures, or pamphlets at your store or of fice? l et people know your emails are the best source for up-to- date information.

Use a brochure29

Get the most out of your print advertising investment. Tell people to visit your website and join your list!

Run an ad in the paper30

Work with your business card supplier to add a QR code with a call-to-action to join your email list.

On yourbusiness cards31

Own a restaurant? A dd a QR code on your menu and let people join your email list at the table.

Add to yourmenu32

Shipping orders to customers who placed an order online? Put a QR code on your boxes and encourag e customers to sign up.

Use yourshipping boxes33

Stay in touch before, during , and af ter your event by collecting email addresses when people register for your event.Remember to add CASL requirements to the form!

During eventregistration34

Collect email addresses at your event with a paper sig n-up sheet, QR code, or even via text-messag e.

Collect email addresses at your event

35

Work with other businesses and org anizations in your community to host an event. It’s a g reat way to introduce your business (and your email list ) to a whole new audience.

Insight provided by Constant Contact KnowHow w ww.constantcontact.com/learning-center

Be a sponsor36

If people are interested in what you have to say, there’s a g ood chance they’ll be interested in what you write in your emails. l et people know you have a resource they can sig n up to receive.

Book a speakingengagement37

d o you use table tents in your restaurant or at your events? Te l l yo u r c u sto m e r w hy t h e y n e e d to ge t yo u r e m a i l s .

Use your table tents38

Raffle of f a prize your customers will love and collect email addresses in the process.

C A S L c o m p l i a n t : A lways let people know they’ll also be joining your email list and receiving regular emails from you following the CASL guidelines .

Insight provided by Constant Contact KnowHow w ww.constantcontact.com/learning-center

Run an in-storeraffle39

With social campaigns fro m constant contact, you can run a contest on Facebook and collect email addresses in the process.

Run a Facebooksweepstakes40

l ook for ways to reward your customers and g row your email list in the process!

Start a loyalty program41

Create a club to help celebrate your customers’ birthdays with deals and g row your email list.

Insight provided by Constant Contact KnowHow w ww.constantcontact.com/learning-center

Run a birthday club42

If you want deal buyers to come back af ter the deal is over, you need to make it easy for people to join your list!

tip: With saveLo cal from co nstant contact you can collect email addresses right when someone purchases your deal. Find out how.

Insight provided by Constant Contact KnowHow w ww.constantcontact.com/learning-center

Run alocal deal43

Testing your luck with one of the big -name deal providers? d on’t forg et to ask new customers to join your mailing list when they redeem the of fer.

Ask when someone redeems an offer44

You can of fer up a g reat piece of content— like a whitepaper, eBook, or g uide—to entice people to join your list

Offer a piece of content45

CASL ti p: reward with great content and clearly declare the benefi t of the emails to come…

Get your employees excited about g rowing your email list. O ffer a prize to the employee who drives email sign-ups.

EXTRAOffer your employeesincentives

50

Grow with Constant ContactOne Toolkit. One Login.

All the marketing campaigns you needTogether in one place

.

Offers& Promotions

Events& Registrations

Feedback& Surveys

Newsletters& Announcements