For ABs only infographic - Better Business Bureau · Your BBB offers a unique online marketing...
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SEARCH ENGINE SOLUTIONS FEATURED LISTINGS BBB WEBSITE ADVERTISING DOOR HANGER CAMPAIGN Harness the power of the BBB’s exclusive partnership with Google to put your business’ name near the top of your customers’ search results. Bring your business to the top of the list where an average of 100,000 consumers look for trusted businesses every month For Accredited Businesses Only ADVERTISING OPPORTUNITIES $200 Only $200/month AD WORDS Dozens to choose from RISK No risk. Only pay for clicks Unlimited clicks No tech work required Industry specific YOU Draws attention to your business review and website $100 Starting at $100/month YOUR BUSINESS Puts your company’s name in a big blue box at the top ofy our category Target geographically Do a little or do a lot! Contributes to consumer cducation Consumer education message on one side, your business card on the other. A winning combination. Spring and Fall Campaigns About 234,133 unique page views mer month Have your brand ready and waiting when an average of 1.2 million visitors head to our local bbb.org to look for trustworthy businesses. A variety of options for every strategy and budget $25 Starting at $25/month Packages available
Transcript of For ABs only infographic - Better Business Bureau · Your BBB offers a unique online marketing...
SEARCH ENGINE SOLUTIONS FEATURED LISTINGS
BBB WEBSITE ADVERTISING DOOR HANGER CAMPAIGN
Harness the power of the BBB’s exclusive partnership with Google to put your business’ name near the top of your customers’ search results.
Bring your business to the top of the list where an average of 100,000 consumers look for trusted businesses every month
ForAccreditedBusinesses
Only
ADVERTISING OPPORTUNITIES
$200Only $200/month
AD WORDSDozens to choose from
RISK
No risk.Only pay for clicks
Unlimited clicks
No tech workrequired
Industry specific
YOU
Draws attentionto your business review and website
$100Starting at $100/month
YOUR BUSINESS
Puts your company’s name in a big blue box at the top ofy our category
Target geographically
Do a little or do a lot!
Contributes to consumer cducation
Consumer education message on one side, your business card on the other. A winning combination.
Spring and Fall Campaigns
About 234,133 uniquepage views mer month
Have your brand ready and waiting when an average of 1.2 million visitors head to our local bbb.org to look for trustworthy businesses.
A variety of options forevery strategy and budget
$25Starting at $25/month
Packages available
ForAccreditedBusinesses
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Featured Directory Listings
BBB Serving Southern Alberta and East Kootenay 350 - 7330 Fisher Street SE Calgary, AB T2H 2H8 [email protected]
Put your business on top: right where consumers are looking!
An average of 100,000 consumers visit your local BBB website every month looking for trustworthy businesses - the Featured Listing program gives you the opportunity to be at the top of that list. Be where they’re looking, when they’re looking.
Why advertise online?
Why advertise your accreditation?
Why advertise on BBB.org?
Why be on top?
Over 80% of consumers research online before making a purchase.
Three out of four people say they’d prefer to use a BBB
Accredited Business.
An average of 1.2 million people visit the BBB Serving Southern Alberta and East Kootenay’s website every
year.
The BBB website is better optimized than most - meaning our industry-
specific pages (eg. Calgary Plumbers) will often show up higher in Google rankings than company websites.
(Go ahead and try it!)
Search engines report that search results on the top get 42% of the
traffic; the second gets 11% and third gets only 8%
Tier 1• $250/month• Only four available• Rotating positions• Logo included
Tier 2• $175/month• Only five available• Rotating positions• Include logo for
one-time $25 fee
Tier 3• $100/month• Only 10 available• Rotating positions• Include logo for
one-time $25 fee
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Search Engine Solution
BBB Serving Southern Alberta and East Kootenay 350 - 7330 Fisher Street SE Calgary, AB T2H 2H8 [email protected]
Your BBB offers a unique online marketing program called Search Engine Solution. Now you can feature your business on an exclusive BBB Ad Page link on Google when customers are searching for your type of business. This month-to-month program has
no long term commitments and can be less than half the cost of advertising on Google yourself.
I can personally say that in this economy, I can think of no other lead source that a small or even large business can use to effectively reach new customers more, than by utilizing the BBB Google program.
Michael MurphyAtlanta Gutters & Home Improvements
When I first heard about your Google Adwords service, I immediately signed up for this great opportunity. Within the first couple of weeks, my parking lot was packed. This amazing service is absolutely the best advertising I have spent ever.
Donald HolderAycock Frame & Body Shop
I signed up for the BBB SES program under the roofing category and I have to say, 70% of my business came from this service. I am truly amazed by the results.
John MayMay Roofing
Exclusive Partnership: BBB has an exclusive partnership with Google. BBB places a Sponsored Link with Google, applying industry specific keywords. Appropriate keywords are carefully determined by a BBB Search Engine Specialist and a Google Advisor. When your business joins the SES program your business becomes part of the BBB Sponsored Link.
Keyword Search: Consumers enter search term via Google. For example, “Roofers Victoria.”
Google Search Results: Google generates search results. BBB’s Sponsored Link is guaranteed to appear in top 3 links on Google search results page. Vancouver Island consumers looking for businesses in your industry will see the link.
BBB Landing Page: Clicking on the BBB Sponsored Link directs traffic to an exclusive Google landing Webpage for participating sponsors.
For example, customers click on the link and move through to a random list of BBB Accredited Roofers participating in this program.
Your Business Review: Customers can then click on your business listing which will take them directly to your BBB Business Review. Your Business Review provides details about your business including your contact information, map & directions and your BBB rating. It’s no problem if you don’t have a website. Your BBB Business Review becomes your web presence.
Unlimited Clicks Dozens of Ad Words Only $200/month No Long-term Commitment
Big-business exposure on a a small-business budget
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BBB Website Advertising
BBB Serving Southern Alberta and East Kootenay 350 - 7330 Fisher Street SE Calgary, AB T2H 2H8 [email protected]
Put your business right where consumers are looking!
An average of 100,000 consumers visit your local BBB website every month looking for trustworthy businesses - the Featured Listing program gives you the opportunity to be at the top of that list. Be where they’re looking, when they’re looking.
Why advertise online?
Why advertise your accreditation?
Why advertise on BBB.org?
Over 80% of consumers research online before making a purchase.
Three out of four people say they’d prefer to use a BBB
Accredited Business.
An average of 1.2 million people visit the BBB Serving Southern Alberta and East Kootenay’s website every
year.
The BBB website is better optimized than most - meaning our industry-
specific pages (eg. Calgary Plumbers) will often show up higher in Google rankings than company websites.
(Go ahead and try it!)
Home-page logo rotater Eye-catching. 130 x 126 pixels, rotating every three seconds. About 160,000 unique page views per month. $25/month
Home-page large ad rotator Prominent Placement. 286 x 125 pixels rotating on refresh. Can link to website, business review, video, etc. About 160,000 unique page views per month$150/month
AB Search Page Sponsor Right on top! 238 x 145 pixels About 2,800 unique page views per month. Eyecatching, six-second rotating banner.$100/month
Search Topic Banner On the map! Rotating mini-ads that pop on the area map. Changing every three seconds. $50/month
New AB Featured Spot Proud newcomers. 238 x 145 pixels Available to new ABs only for a maximum of three months. Eye-catching. six-second rotating banner. $25/month (three months max)
Search Topic Tall Banner Sponsored topic banner. 180 x 72 logo$100/month
Consumer Help Home Page RailWhere savvy consumers go for information on filing a complaint, consumer tips, scam reports and more. 228 x 100 pixels. About 500 unique page views per month.$100/month
Website Sponsor BannerYour choice. 468 x 60 pixels. Can display on any interior, non-search page on the website. Pageviews vary. $15/month/page
Can’t decide?Try our Website Package!• Home page logo rotator ($25)• Search page sponsor ($100)• Search topic banner ($50)• Web sponsor banner x 4 ($60)
Total value: $235/monthPackage Price: $200/month
Minimum three-month commitment for webpack discount.
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BBB Website Superpack
BBB Serving Southern Alberta and East Kootenay 350 - 7330 Fisher Street SE Calgary, AB T2H 2H8 [email protected]
Put your business right where consumers are looking!
An average of 100,000 consumers visit your local BBB website every month looking for trustworthy businesses - the Featured Listing program gives you the opportunity to be at the top of that list. Be where they’re looking, when they’re looking.
Home-page large ad rotator Prominent Placement. 286 x 125 pixels rotating on refresh. Can link to website, business review, video, etc. About 160,000 unique page views per month$150/month
AB Search Page Sponsor Right on top! 238 x 145 pixels About 2,800 unique page views per month. Eyecatching, six-second rotating banner.$100/month
Search Page Map Banner On the map! Rotating mini-ads that pop on the area map. Changing every three seconds. $50/month
Search Topic Tall Banner Sponsored topic banner. 180 x 72 logo$100/month
Website Sponsor BannerYour choice. 468 x 60 pixels. Can display on any interior, non-search page on the website. Pageviews vary. $15/month/page
Tier 1 Featured Listing(when available)Be right on top of the search results in your Type of Business. Only four available per category.$250/month
Search Engine Solutions(when available)Leverage the power of Google. Unlimited clicks, great Google placement, no long-term commitment$200/month
Save 30%
Total package value
$860/month
Superpack price$600/month
Minimum six-month commitment for superpack
discount.
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Examiner Newsletter
BBB Serving Southern Alberta and East Kootenay 350 - 7330 Fisher Street SE Calgary, AB T2H 2H8 [email protected]
Speak directly to your fellow Accredited Businesses
WIth more than 4,000 Accredited Businesses on the mailing list and an exceptional open rate,the Examiner offers a low-cost advertising opportunity with high-impact potential
Exceptional Open Rate
Highly-targeted
Relevant content
The industry average open rate is 22.7%,the Examiner regularly achieves 35%
Your message will reach small business owners committed to ethical enterprise.
Our average click-through rate is about 14% for the Examiner compared to an industry average of 11% - that means our audience is very much
engaged in the publication.
You may also be interested in:
• Trusted BBB Consumer Directory
• Search Engine Solution
• Featured Listings
• Other promotional opportunities
Front and Centre, right on topPremiere spots: Only two spots available$100/month each or $175 for both spots.
A Fine FinishBasement banners spots: Only four spots available for $50 each
Further discounts available for annual commitments.
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BBB Serving Southern Alberta and East Kootenay 350 - 7330 Fisher Street SE Calgary, AB T2H 2H8 [email protected]
About ignite!The 2013/2014 issue of ignite! is the sophmore issue of this magazine-format annual report. The goal is to make the BBB story more compelling and better communicate the impact our organization has in the marketplace.
We are selling very few, select advertisements to help us cover the cost of producing 5,000 copies 12-page publication, which will be distributed to our more than 4,000ABs throughout southern Alberta and East Kootenay as well as to consumers through tradeshows, our consumer education programs, community outreach activities and more.
A copy will also be made available online to our nearly 100,000 visitors per month.
Content will include general information about the BBB, as well as stories about BBB people and events that build marketplace trust each and every day.
Advertising in ignite! associates your business with trust, integrity and ethical business practises - invaluable differentiators in today’s market.
In order to make your ad look its best, we ask you follow these guidelines:• Images (logo, photos and other art-
work) must be 300 dpi at 100% for print.
• Images and graphics should not useany form of compression, including (but not limited to) JPEG compression, JPEG encoding and LZW compression.
• Colour ads must be CMYK format.• Completed ads must be submitted as
a pressready resolution PDF with fontsembedded.
• Include a border on your ad (unless itwill “bleed”).
Please submit your ad as soon as you can.
* logos will all appear on one page
Prices and Specs
Inside Front Cover $1,0007”w x 10.5”h (bleed)6.125”w x 9.625”h (no bleed)
Inside Back Cover $1,0007”w x 10.5”h (bleed)6.125”w x 9.625”h (no bleed)
Centrefold $2,00014” w x 10.5” h bleed13.125” w x 9.5” h no bleed
Large logo* $500Max width 3”Max height 1.85”(5 available)
Small logo* $250Max width 1.5”Max height 1.85”(10 Available)
Mailing Sponsor $2,500Branded sticker on outside of envelope large logo and one-page insert included with Ignite!
ignite!BBB Serving Southern Alberta and East Kootenay
2013/2014 Annual Report
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Door Hanger Campaign
BBB Serving Southern Alberta and East Kootenay 350 - 7330 Fisher Street SE Calgary, AB T2H 2H8 [email protected]
Connect your brand with the powerfulBBB’s brand right at your customer’s door
Scalable options for maximum exposure no matter what your budget!
Take one, two or all three spots!
QTY One Spot Two Spots Three Spots
5,000 $530 $1,100 $1,500
If you take all three spots in any quantity, you can also choose which area of the city or surrounding areas you’d
like your door hangers to drop.
PICK YOUR EXPOSURE
PICK YOUR LOCATION
PICK YOUR TOPICThe primary topic of the door hanger campaign is
consumer education on how to hire a contractor. If there is enough interest, additional relevant, unbiased, consumer
education topics may be opened up. Talk to us!
PICK YOUR ARTWORKAll you need is a business card!
The BBB Door Hanger measures 3.5 x 10 inches and offers three business-card-sized ad placements on the back.
All you need to do is give us your business card. Or get more creative - the choice is yours.
PICK YOUR TIMINGCoordinate your door hanger campaign around your other
marketing activities for maximum impact. If you take all three spots, we can work with your schedule. Otherwise,
we run focussed campaigns in the spring and fall.
