WHO WE ARE

A n d w e p a r t n e r w i t h g l o b a l i n n o v a t o r s

I n n o v a t i v e S o l u t i o n s C o m p a n i o n C o m p a n y

We w o r k w i t h g re a t b r a n d s a s p a r t o f t h e i r D i g i t a l B u s i n e s s Tr a n s f o rm a t i o n p ro c e s s .

All ianz-Tir iacWe b c o n t e n t , m o b i l e c o n t e n t , S o c i a l M e d i a & m o b i l e t r a n s a c t i o n s m a n a g e m e n t

K M G Ro m p e t ro lT h e m a n a g e m e n t o f a u n i fi e d s y s t e m f o r a l l m a r ke t i n g c o m m s , w e b s i t e s , S o c i a l

M e d i a c h a n n e l s , m o b i l e a p p s & i n t e rn a l c o m m s .

Rompetrol Mobile Appc u s t o m e r- t a i l o re d l o y a l t y p ro g r a m & p rox i m i t y m a r ke t i n g

Tir iac AutoT h e c o m p l e t e m a n a g e m e n t o f a l l d i g i t a l a n d c o n t e n t c h a n n e l s , p e r f o rm a n c e

a n d c o n v e r s i o n m o n i t o r i n g .

Tir iac Auto Sales & Marketing Automation Appu n i q u e l e a d m a n a g e m e n t & p e r f o rm a n c e m o n i t o r i n g

MTV European Music AwardsVi a c o m ’ s e m p l o y e e s o ffi c i a l b o o k i n g p o r t a l

HOWSHOPPER ENGAGEMENT,

PATH ANALYSIS,PROFILING

& REMARKETINGWORKS

O u r s o l u t i o n s c a n a d d r e s s a c o m p l e t e

s h o p p e r j o u r n e y o p t i m i z a t i o n l i ke t r a d i t i o n a l o n l i n e

m a r ke t i n g p e r f o r m a n c e t o o l s d o f o r e c o m m e r c e

e n v i r o n m e n t s .

A s c u s t o m e r s e n t e r t h e r e t a i l a r e a ,

t h e i r b e h a v i o r i s a n a l y z e d a n d t h e y

s e a m l e s s l y c o n n e c t t o W i - Fi w h e r e a

v o u c h e r i n c e n t i v i z e s t h e

d o w n l o a d o f y o u r m o b i l e a p p .

T h e s a m e v o u c h e r i s r e a d y t o b e

r e d e e m e d t h r o u g h t h e m o b i l e a p p

r i g h t a w a y.

I n d i v i d u a l s h o p p e r p a t h a n a l y t i c s a r e

g e n e r a t e d a l m o s t i n r e a l t i m e t h r o u g h a

v e r y i n t u i t i v e i n t e r f a c e w i t h

p o w e r f u l i n s i g h t s .

T h e i n s t a n t p e r s o n a l i z a t i o n &

a c t i v e r e c o m m e n d a t i o n s

m o d u l e i n t h e m o b i l e a p p

u n d e r s t a n d s m i c r o -m o m e n t s a n d s t a r t

s e n d i n g v a r i o u s s u g g e s t i o n s w i t h h i g h r e l e v a n c e .

W h i l e i n t h e s a m e c o n t e x t t h e

c o n s u m e r c a n a c t i v a t e t h e m o b i l e

p a y m e n t f u n c t i o n a l i t i e s

w i t h i n a s e c u r e d e n v i r o n m e n t .

T h e n e x t d a y , t h e s h o p m a n a g e r g e t s

t o b e n o t i fi e d o f o u r c u s t o m e r d r i v i n g t o w a r d s t h e l o c a l

s t o r e . A d i r e c t n o t i fi c a t i o n s i s

p r e p a r e d t o b e s e n t o n r e q u e s t a s p a r t

o f a “ S u r p r i s e & D e l i g h t ” p r o g r a m .

A s t h e c u s t o m e r a p p r o a c h e d t h e

s t o r e , t h e i n - a p p n o t i fi c a t i o n r e v e a l s a n o t h e r v o u c h e r f o r a p r e m i u m p r o d u c t

w h i c h i s v e r y a p p e a l i n g .

T h e o n - t h e - s h e l f d i g i t a l s i g n a g e a n d

c l o s e p r ox i m i t y n o t i fi c a t i o n s

i m p r o v e t h e v a l u e o f t h e b a s ke t w h i l e

a m p l i f y i n g t h e s u g g e s t i v e f a c e t o f

t h e s h o p p i n g e x p e r i e n c e .

T h i s c o n n e c t e d s h o p p i n g

e x p e r i e n c e t h a t r e l i e s o n s i m p l e

i n f r a s t r u c t u r e a n d a p p u p g r a d e s h e l p s

t h e c o m p a n y ’ s m a r ke t i n g

d e p a r t m e n t t o p r o fi l e t h e i r s p e c i fi c

c u s t o m e r s w i t h u n p r e c e d e n t e d

a p p r o a c h .

W h i c h g i v e s t h e m t h e p o s s i b i l i t y t o r e m a r ke t t o t h e i r

s p e c i fi c c u s t o m e r s a n d o t h e r l o o k a l i ke

a u d i e n c e s o n Fa c e b o o k & G o o g l e .

A l l d a t a g e n e r a t e d b y i n t e r a c t i o n s i n v a r i o u s o n l i n e &

o ffl i n e t o u c h p o i n t s s h a p e s o u r

u n r i v a l l e d S o c i a l C u s t o m e r P r o fi l e

M a n a g e r w h e r e N P S & P r o p e n s i t y t o B u y i n d i c a t o r s m o v e t h e n e e d l e t o w a r d s a n i n c r e a s e d L i f e t i m e

C u s t o m e r Va l u e .

HOW EACH SOLUTIONDRIVES

BUSINESS GROWTH&

REPEAT CUSTOMERS

Go beyond people counters. Understand shopping behaviors at individual level. Improve how your business generates value out of each visit. This is a unique solution to identify and retarget your offline visitors with online advertising.

We use Wi-Fi technology, triangulation, and device detection to create real-time analytics around consumption patterns.And we match these with business specific information in

order to optimize commerce, communications, promotions & operations.

Our propr ietary Wi-Fi Reta i l Analyt ics SaaS solut ion has the capaci ty to sca le to mult ip le Wi-Fi p lat forms in-p lace and var ious avai lab le or required host ing environments.

I n f r a s t r u c t u r eP a r t n e r

C i s c o W i - F I Te c h n o l o g yR e a d y

H u a w e i W i - F i Te c h n o l o g yR e a d y

H P W i - F i Te c h n o l o g yR e a d y

C l o u d H o s t i n gR e a d y

A m a z o n C l o u dR e a d y

G o o g l e C l o u dR e a d y

M i c r o s o f t C l o u dR e a d y

The solut ion is commercia l ized successfu l ly by Orange Romania, our key partner.

Major reta i l p layers use i t for da i ly per formance monitor ing.

Real - t ime v is i tors presence report ing inter face

Heatmaps are generated for indiv idual commercia l areas.

Performance benchmarks and trends help understand return on investment and var ious factors that affect the bus iness.

Automat ica l ly generated weekly performance reports are sent to ind iv idual store managers & operat ional , market ing or other

execut ives.Demo at : ra .orange.ro/execut ive-dashboard/

Lead Management, Customer Profil ing, Acquis i t ion & Serv ice Automat ion. Integrated. Inte l l igent .

Our h igh-performance so lut ions for reta i lers have thei r core in a sca lable sa les performance &

re lat ionship management p lat form developed for omnichannel envi ronments. This i s where we

br idge the onl ine with the offline into a s ingle mul t i - funct ional dashboard.

L E A D S & O F F E R R E Q U E S T S , C U S T O M E R

I N T E RA C T I O N S , M A R K E T I N G

A U T O M AT I O N & S A L E S F O RC E

O P T I M I Z AT I O N A R E A L L M A N A G E D F R O M

O N E S I N G L E B U S I N E S S

D A S H B O A R D .

U S E R I N T E RA C T I O N S A C R O S S M O B I L E ,

W E B , S O C I A L M E D I A & O F F L I N E

T O U C H P O I N T S A R E S T O R E D A N D

A N A LY S E D I N T O A S I N G L E C U S T O M E R

V I E W.

P r o d u c t P o w e r & M a r k e t F i t

A n a l y s i sw i t h

P r o p e n s i t y t o B u y a n d N e t

P r o m o t e r S c o r e

C a l c u l a t i o n s

L e a d G e n e r a t i o n &

C o n v e r s i o n Tr a c k i n g A c r o s s

C o m p l e t e S a l e s &

S e r v i c i n g P r o c e s s

A u t o m a t e d S m a r t L e a d A l l o c a t i o nB a s e d o n

P r o s p e c t - S a l e s A g e n t

P r o fi l e M a t c h i n g A l g o r i t h m

C o m p l e t e S e t o f L e a d

C o l l e c t o r F o r m s f o r

W e b , M o b i l e , S o c i a l M e d i a

o r A n y O ffl i n e B r a n d

A c t i v a t i o n

I d e n t i fi e s L e a d s F r o m

O ffl i n e E v e n t s , D i s p l a y &

S e a r c h A d s , S M S , E m a i l s , A ffi l i a t e s o r

D i r e c t R e f e r r a l s

Advanced fea tu res and func t iona l i t i e s make su re you r sa les fo rce ge ts a d i rec t connec t ion in to your d ig i ta l

ecosys tem so your bus iness wou ld s ta r t see i nc reased sa les revenue & cus tomer sa t i s f ac t i on wh i le t r ack ing the

med ia inves tment pe r fo rmance .

T H E S O LU T I O N B R I N G S T H E M O S T

E F F I C I E N T P R O D U C T I V I T Y O P T I M I Z AT I O N

T O O L S T O YO U R S A L E S F O RC E

I N C LU D I N G A V E RY P O W E R F U L DY N A M I C TA S K S A U T O M AT I O N .

W I T H E V E RY T H I N G I N O N E P L A C E , T H E

F U N N E L P E R F O R M A N C E I S

T H U S A N A LY S E D I N R E A L -T I M E

A D VA N C E D A N A LY T I C S A R E

T H E N C A PA B L E T O U N D E R S TA N D

P R O P E N S I T Y T O B U Y & N E T P R O M O T E R

S C O R E I N D I C AT O R S I N O R D E R T O I M P R O V E T H E

U P S E L L & C R O S S -S E L L S C E N A R I O S .

T H I S G E N E RAT E S D E E P &

C O M P R E H E N S I V E A N A LY S I S O F YO U R

S A L E S F O RC E P E R F O R M A N C E , T H E WAY T H E Y A F F E C T

C U S T O M E R S AT I S FA C T I O N S O YO U C A N D E P LOY

I N C E N T I V E & T RA I N I N G

P R O G RA M S A N D G R O W A S T R O N G

C O M P E T I T I V E A D VA N TA G E

Over-the-web mobile advertising & digital signage solution as simple as your drag-and-drop calendar. Advertise to your customers while in the proximity and inside your business

location.

Transform each visit into the best shopping experience for your customers and increase sales. Link the presence of your

customers to your online remarketing campaigns.

This is a natural extension of our retail analytics solution to help marketing specialists and media agencies to use the

customer in-store data to advertise & promote offers in real-time, locally.

For this purpose, we have a suite of synchronised solutions:Wi-Fi Connection Welcome Screen

Digital Signage ManagementMobile App Notifications

EmailsSMS

Integration with Facebook & Google Ad Platforms

All these solutions can also be triggered by location-based factors: BLE Beacons, geo-fencing, presence detection.

An experimental mobile-only localization technology can be added to improve indoor accuracy to 1m.

T h e n a t u r a l fi t b e t w e e n a n a l y t i c s a n d a d v e r t i s i n g i n

t h e s a m e r e t a i l e n v i r o n m e n t

g e n e r a t e s u n r i v a l l e d r e a l - t i m e

c a m p a i g n p e r f o r m a n c e a n d a n

i n s t a n t c o n t e n t p e r s o n a l i z a t i o n

c a p a b i l i t y.

Our so lu t i on inc ludes a p rop r ie ta ry ove r- the -web adver t i s ing campa ign management so lu t i on tha t i n teg ra tes w i th a l l connec ted

d ig i ta l s i gnage op t ions .

P r e f e r r e d S o l u t i o n& Te c h Pa r t n e r

L G D i g i t a l S i g n a g eRe a d y

B e n q D i g i t a l S i g n a g eRe a d y

N E C D i g i t a l S i g n a g eRe a d y

T h e i n t u i t i v e i n t e r f a c e d e c r e a s e s

t h e c o s t s f o r s p e c i a l i z e d

r e s o u r c e s , w h i l e m a k i n g t h e

d e p l o y m e n t o f r i c h -c o n t e n t c a m p a i g n s

a s e a s y a s a n y m o d e r n o n l i n e

a d v e r t i s i n g e n v i r o n m e n t .

Whi le na t i ve ex tens ions a re capab le to manage a l l on l i ne , p rox im i ty & d i rec t adve r t i s i ng needs a re ta i l marke t ing campa ign m igh t have .

i O SP r ox i m i t y

N o t i fi c a t i o n s

A n d r o i dP r ox i m i t y

N o t i fi c a t i o n s

B L E B e a c o n sP r ox i m i t y

N o t i fi c a t i o n s

D i r e c tE m a i l

M e s s a g e s

D i r e c tS M S

M e s s a g e s

S e a m l e s s i n t e g r a t i o n w i t hFa c e b o o k A d s

S e a m l e s s i n t e g r a t i o n w i t hG o o g l e A d Wo r d s

L o c a t i o n - b a s e d e n g a g e m e n t

c a m p a i g n s c a n b e a c t i v a t e d f o r e a c h i n d i v i d u a l s h o p t o

d r i v e t r a ffi c i n r e a l -t i m e .

15 Day Turnaround premium mobile apps technology. Generates more visits, more positive peer-to-peer

recommendations and longer stays. Location-based technology with a strong social layer and rich shopper-centric

features that creates a unique social shopping mobile experience.

Our white label mobile app solution is specially designed to address the mobile customer connected needs & insights.

We believe a concierge-like location-based mobile app is capable to expand the “real-estate” of a brick & mortar

retailer by creating a virtual footprint which can be further monetized.

Solution includes:• Unique contextual profiling and app personalization;• Shops, products & services;• Integrated with location technologies, unique experimental

hyper-localization is an option;• Mobile to mobile service requests & status tracking;• Co-created shopping lists;• Sales & marketing promotions & location-based or identity-

based redemption mechanics;• Net Promoter Score feedback & multi-channel

recommendations;• Proximity marketing;• Loyalty mechanics;• Digital signage interactive simulcast;• Shop assistant tablet app: view presence, engage & deploy

location-based promotions;• Customer identity management.

THANK YOU!

Dan Marcu lescuManaging Director, Co-Founder, Strategy & Innovation

dan.Marculescu@fullscreendigital.ro+40745201896