Digital Footprint NYC.15

Ready 5 Research

Referral Generation

Hash tags

Strategic Alliances

Remark-ability

Ready 5 Research

On average, decision makers consume 5 pieces of content before being ready to speak to you.

Referral Generation

You’re not asking to get “hooked up,” you’re empowering your audience to “hook up” their friends/associates.

Referral Generation

Referral Generation

Replace “Do you know anyone…” with “I’m so glad you’re getting all this value from our work together. Who do you know who might also benefit from a passive and residual income stream?”

Referral Generation

Referral Stats 65% of new business comes from referrals – New York Times 92% of respondents trusted referrals from people they knew

– Nielsen People are 4 times more likely to buy when referred by a

friend – Nielsen Non-cash incentives are 24% more effective at boosting

performance than cash incentives – University of Chicago  Offering a reward increases referral likelihood, but the size of

the reward does not matter – American Marketing Association

The Lifetime Value of a new referral customer is 16% higher – Wharton School of Business

83% of consumers are willing to refer after a positive experience –yet only 29% actually do – Texas Tech

# Hash tags

Find conversations that include keywords that are appropriate to your products & services.

# Hash tags

The hashtags I follow include  #smallbusiness (my target audience), #IncomeStore, and #onlinemarketing (conversations where I can add my expertise).

# Hash tags

You can also find the influencers you should be liking and following

using hashtags. Influencers are experts in topics related to your business and often have a large following. Engaging with them

can help you gain exposure to a bigger, equally targeted

audience.

Yelp

Founded 2004

139 m uniques per mo

86,000 active businesses

67 m reviews

35% mobile reviews

10,000 food orders weekly

Yelp

Social Media

Social Media

Calls to action are more likely to get engagement (likes, follows, shares, retweets, favorites) from your audience.

Call to action shouldn’t always be related to your product. People use social media to be entertained, to find valuable information, and to interact.

Make your content engaging by asking your audience a fill-in-the-blank, True/False question, or Caption Contests.

Half your content should be solely focused on engagement, with only about 20% of your content focused on the promotion of your business.

Social Media

STATS 85% of fans on Facebook recommend brands to others.

43% are more likely to buy a new product when learning about it on social media.

77% are more likely to buy a new product when learning about it from friends or family.

81% of purchasing decisions were influenced by friends’ posts vs. 78% influenced by brands’ posts.

79% of U.S. consumers who’ve “Liked” a brand on Facebook did so in order to receive discounts or other incentives.

49% of U.S. consumers say friends and family are their top sources of brand awareness, up from 43% in 2009.

~ Nielsen, Market Force, Jack Morton

Strategic Alliances

Cooperative agreements between two or more businesses that join together to help each other reach

mutually beneficial objectives

Remark-ability

Remark-ability

Understand the urgency of the situation. Half-measures simply won't do. The only way to grow is to abandon your strategy of doing what you did yesterday, but better. Commit.

Remarkable doesn't mean remarkable to you. It means remarkable to me. Am I going to make a remark about it? If not, then you're average, and average is for losers.

Remark-ability

Extremism in the pursuit of remarkability is no sin. In fact, it's practically a requirement. People in first place, those considered the best in the world, these are the folks that get what they want. Rock stars have groupies because they're stars, not because they're good looking.

Remarkability lies in the edges. The biggest, fastest, slowest, richest, easiest, most difficult. It doesn't always matter which edge, more that you're at (or beyond) the edge.

Remark-ability Not everyone appreciates your efforts to be

remarkable. In fact, most people don't. So what? Most people are ostriches, heads in the sand, unable to help you anyway. Your goal isn't to please everyone. Your goal is to please those that actually speak up, spread the word, buy new things or hire the talented.

If it's in a manual, if it's the accepted wisdom, if you can find it in a Dummies book, then guess what? It's boring, not remarkable. Part of what it takes to do something remarkable is to do something first and best. Roger Bannister was remarkable. The next guy, the guy who broke Bannister's record wasn't. He was just faster ... but it doesn't matter.

Remark-ability If you put it on a T-shirt, would people wear

it? No use being remarkable at something that people don't care about. Not ALL people, mind you, just a few. A few people insanely focused on what you do is far far better than thousands of people who might be mildly interested, right?

What's fashionable soon becomes unfashionable. While you might be remarkable for a time, if you don't reinvest and reinvent, you won't be for long. Instead of resting on your laurels, you must commit to being remarkable again quite soon.

Remark-ability