Football fancast.com network intro deck_tribalfootball
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THE FOOTBALLFANCAST.COM INTRODUCING A VERY DIFFERENT ADVERTISING NETWORK NETWORK
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Transcript of Football fancast.com network intro deck_tribalfootball
THE FOOTBALLFANCAST.COM
INTRODUCING
A VERY DIFFERENT ADVERTISING NETWORK
NETWORK
Who We Are
As part of the group we are
the largest media rights owner in U.K football
Stadia advertising, with a rapidly expanding
digital advertising network.
WHO WE ARE>
WHO WE ARE>
We‟re a network that genuinely cares about the
quality of your site‟s content, will actively work with
you to enhance it and provide innovative content
solutions that your fans will love.
OUR NETWORK>
MONTHLY UNIQUE VISITORS
SOCIAL MEDIA AMPLIFICATION
SPORTS RELATED SITESIN NETWORK
AD IMPRESSIONS
MEN REACHED PER MONTH VIA IN STADIA & ONLINE
MONTHLY VISITORS
QUALITY BRANDEDCONTENT
HUGE GROWTH THROUGH SEARCH & SOCIAL MEDIA
INNOVATIVE ADVERTISING SOLUTIONS
FANS
IN STADIA PROMOTION ACROSS 50 CLUBS TO GLOBAL AUDIENCE MALE
AUDIENCE
TWITTER FOLLOWERS
OUR GLOBAL FOOTPRINT>
UK
Lagos
UAE
Australia
Singapor
e
MalaysiaIndia
Thailand
Vietnam
Japan
S Korea
Hong Kong
BRANDS THAT ADVERTISE ON OUR NETWORK>
Our Approach
OUR APPROACH>
We listened to what frustrates Publishers about
Advertising Networks…..
LOW CPMLOW
REVENUES
NO SUPPORTINPERSONAL
SERVICE
OUR APPROACH>
And created a network that adds
real value to our members….
TYPICAL AD NETWORK OFFERING>
ADVERTISING SALES>
BUSINESS SUPPORT>
SITE AUDITS>
CREATIVE SERVICES>
IN STADIA PROMOTION OF FFC NETWORK TO A GLOBAL AUDIENCE>
DYNAMIC CONTENT FOR YOUR SITE>
WEBSITE DEVELOPMENT>
TRAFFIC DEVELOPMENT>
CONTENT AUDITS>
WHAT YOU GET FROM THE FOOTBALLFANCAST.COM NETWORK>
ADVERTISING SALES>
BUSINESS SUPPORT>
SITE AUDITS>
CREATIVE SERVICES>
IN STADIA PROMOTION OF FFC NETWORK TO A GLOBAL AUDIENCE>
DYNAMIC CONTENT FOR YOUR SITE>
WEBSITE DEVELOPMENT>
TRAFFIC DEVELOPMENT>
CONTENT AUDITS>
DRIVING NETWORK & MEMBER SITE AWARENESS IN STADIA>
In Stadia advertising across 50 clubs in the
U.K drives awareness of our network and
member sites to a global audience.
OUR FOCUS >
PERFORMANCE
TRAFFIC
ADVERTISING REVENUE
We are dedicated to improving your site‟s
CASE STUDY - TOUCHLINE TALK>
Driving traffic through
expert consultation:
Through editorial support and consultation,
FootballFanCast.com helped TouchlineTalk take
their monthly traffic from:
65kMonthly
page views
1.5MMonthly
page views
In just 6 weeks
CASE STUDY - TOUCHLINE TALK>
HOW?
• FFC‟s Chief Editor analysed the existing TLT site
content & analytics
• Identified the popularity of „News‟ articles
• Refocused TLT‟S editorial team on producing more „News‟ content to drive higher traffic
• Reviewed article publishing times and advised on optimum publishing scehdule to ensure maxim pick-up and traffic
• Worked with TLT‟s site Editor to put in place a weekly content plan to ensure an organisedapproach to content creation
• Advised on key site developments to improve optimisation, social sharing and traffic
TOUCHLINETALK TESTIMONIAL >
“FootballFanCast.com
helped us streamline our
approach to how we
cover football stories…...
They helped us develop a
unique approach and
provided us with real
insights which are helping
us grow an audience of
dedicated, passionate
fans, at an incredible
rate.”Emile Rossouw,
TouchlineTalk, Editor
Our Vision
OUR VISION>
BUILD THE BIGGEST AND BEST NETWORK
OF SPORTS WEBSITES IN THE WORLD
HOW: By working with best in class sites that share our vision of growth
HOW WILL WE ACHIEVE THIS?>
INCREASE SIZE & QUALITY OF
NETWORK
CONTENT TRANSLATION & LOCALISATION
GROW NETWORK AUDIENCE TO10MUNIQUES
INVESTMENTIN EDITORIAL
IMPROVE NETWORK CONTENT
AGGREGATION OF BEST IN CLASS SPORTS SITES
INCREASEINTERNATIONAL SALES
DEVELOP NETWORK GLOBALLY
GROW THE FOOTBALL FANCAST.COM
BRAND
Online Monthly Sports Website Uniques
4
8
0
10
CREATIVITY OF COMMERCIAL SOLUTIONS
UN
IQU
ES
(M)
2011
2015
CURRENT & DESIRED MARKET POSITION>
2013
Rich media Ad solutions, live blogs, social
media detonation, In Stadia LED,
Concourse TV – Integrated fan
engagement
2
6
Join Us
JOIN US>
Improve your product
Grow your traffic
Make more money
APPENDIX
What We Do
We deploy the right assets at the right time, before, during and after match to fans
Our Fan Correspondents
Are Active All Week – Be
part of the conversation
We provide world class online & stadia solutions
CCTVJUMBO
SCREENSSOCIAL
Match Day Fan Communications
T FM T WHOME MATCH DAYS
LED6 SHEETS
& A3’sMOBILE
HOME MATCH DAYS
CCTVJUMBO
SCREENSSOCIALLED
6 SHEETS
& A3’sMOBILESOCIAL MOBILE
WHAT WE DO>
Match Day Fan Communications
INTEGRATEDCOMMUNICATION
SOLUTIONS
ONLINE
SOCIAL
MOBILE
IN-STADIA
WHAT WE DO>
CASE STUDIES
>
EFFECTIVENESS
LEADERSHIP
During the live blog there were over 4 million exposures of the conversation, fueled by #CapitalOneCup on Twitter
8 real-fan blogger ‘content detonators’ fed the conversation, creating a massive 12% of the overall social buzz around the match.
Having won the right to lead the negotiation, and successfully delivering the League Cup to our client, we are now central to activation through our content & media assets.
This is all under the remit of „increasing brand presence in the Capital One Cup fan conversation‟ – a very social strategy.
CREATIVITY
We created and ran, with our own team of „Real Fan Bloggers‟ the first ever live in-match blogging activity…
…‘Detonating’ positive and constructive conversation across real-fan blogs and branded Twitter hashtag.
OBJECTIVE: INCREASE BRAND PRESENCE IN THE ‘CAP ONE FAN CONVERSATION’.
SOLUTION: FIRST EVER BRAND-HOSTED IN-MATCH BLOG WITH OVER 4 MILLION EXPOSURE.
#CapitalOneCup
>
EFFECTIVENESS
LEADERSHIP
OBJECTIVE: ‘INCREASE AWARENESS AND WARMTH’ ACROSS UK GATEKEEPER MUMS.
SOLUTION: CREATED FACEBOOK HUB WITH FOOTBALL LEAGUE ASSETS AS REWARDS FOR
FAMILIES.
Beko Mums United enjoys a very high positive brand engagement score of 15.2% compared to the <3% brand average on Facebook.
Sports perimeter advertising support and PR have delivered a major halo of brand awareness, but it is the social media activity that has been the focus.
CREATIVITY
Beko facilitates and rewards mums (with Football League assets and Beko goods) who share tips on how to get involved with sport at home, through Facebook.
This is proper ‘social by design’ sponsorship activation.
Social Listening provided the insight that mums feel left out of sport in the home. This is a genuine example of what we believe to be the social media super-charged future of sponsorship.
Beko Mums United on Facebook is the core of the campaign and drives all channel strategy.
>
EFFECTIVENESS
LEADERSHIP
Across the 3 week campaign Sports Revolution Real Fan team delivered 45 editorials, display advertising and a live event reaching 1.5miliion fans in 90 minutes.
Fan Engagement knowledge and real time services, through social media and live blogging allowed Samsung to own fan conversation around the EURO 2012 event.
Designed and executed a compelling content plan to amplify the client campaign. Drawing attention to what matters most to football fans in the run up to the EURO 2012Lead the syndication of content across over 30 sites to extend reach.
CREATIVITY
Gaming and incentivizing real fans with money can‟t buy experiences allowed these advocates to promote and the campaign and feel closer to the activity. Delivering conversations around why Football matters to them made this the most effective drive of traffic for Samsung.
OBJECTIVE: DRIVE AWARENESS AROUND #BECAUSEITMATTERS CAMPAIGN.
SOLUTION: EDITORIAL CAMPAIGN OVER EUROS TO DRIVE PEOPLE TO THE CAMPAIGN
“Working with bloggers was the most efficient driver of traffic
to the #Becauseitmatters microsite” SMG Sports
>
EFFECTIVENESS
LEADERSHIP
During the course of four weekends of activity there
were more than 100 Tweets generated using the
hashtag #TellWrighty
This was fuelled by coverage in stadia across the
country on concourse TV and jumbo screens, in
addition to Tweets from the Football FanCast
network.
Designed and executed a media plan across
different formats in attempt to increase the
awareness of Absolute Radio on match days both in
stadia and online.
The whole process was driven by Sports Revolution,
from creative design to the moderation of the
content of Tweets.
CREATIVITY
The campaign marks the first time a brand has used
Sports Revolution‟s„ Stadium Social‟ technology.
Enabling Absolute Radio to connect with their
listeners in an exciting new way and driving positive
conversation through the branded Twitter hashtag.
OBJECTIVE: INCREASE BRAND PRESENCE WITHIN FOOTBALL FAN AUDIENCE
SOLUTION: FIRST EVER LIVE TWITTER FEED IN STADIA, IN ADDITION TO ONLINE PRESENCE.
#TellWrighty
