5 1 1 2 0 0 0 1 0 3

116

2018 RANK

1

2

3

4

5

6

7

8

9

10

2017 RANK

1

2

3

5

6

9

4

8

7

10

$ USD m

1,895

1,573

1,511

1,406

1,331

1,204

1,195

1,083

913

764

£ GBP m

1,357

1,127

1,082

1,007

953

862

856

776

654

548

€ EUR m

1,551

1,288

1,237

1,151

1,090

986

978

887

748

626

LEAGUE

Premier League

La Liga

La Liga

Bundesliga

Premier League

Premier League

Premier League

Premier League

Ligue 1

Premier League

BRAND VALUE 2018 COUNTRY

Manchester United FC

Real Madrid CF

FC Barcelona

FC Bayern Munich

Manchester City FC

Liverpool FC

Chelsea FC

Arsenal FC

Paris Saint-Germain

Tottenham Hotspur FC

CLUB

REAL’S SOCIAL MEDIA FOLLOWING

49.8 MILLIONTWITTER FOLLOWERS

108.1 MILLIONFACEBOOK FOLLOWERS

HIGHEST 5-YEAR UEFA CLUB COEFFICIENT

REAL MADRID: 155

MOST TOP 50 TEAMS SPONSORED BY

ONE BRAND

HIGH SQUAD VALUES (USDm)

1282

FC BARCELONA

943

MANCHESTER UTD

1175

REAL MADRID

1076

MANCHESTER CITY

947

PARIS ST GERMAIN

BIGGEST WINNERS

BIGGEST CHANGES IN BRAND VALUE (%)

+140% +119% +57%

-53% -23% -19%

BIGGEST LOSERS

BIGGEST WINNERS

+310 +296 +258

-149 -98 -59

BIGGEST LOSERS

BRAND VALUE CHANGE FROM 2017 (USDm)

Brand Value (USDm)

Year

2000

1800

1600

1400

1200

1000

800

600

400

200

0

Manchester United FC

Real Madrid CF

FC Barcelona

FC Bayern Munich

Manchester City FC

Liverpool FC

Chelsea FC

Arsenal FC

Paris Saint-Germain

Tottenham Hotspur FC

2012 Man City win EPL for 1st time under new Emirati ownership

2013 Bayern Munich win Champions League

Sir Alex Ferguson retires

2014 Man Utd fail to finish in top 4 for 1st time in 24 years

Man City win EPL

2015 Man Utd return to top 4

Tottenham qualify for Champions League

Chelsea win EPL

2016 Real Madrid win Champions League

2017 Man Utd win Europa League

Real Madrid win Champions League for second consecutive year

2018 Barcelona win La Liga for 25th time

Arsène Wenger retires

2012 2013 2014 2015 2016 2017 2018

ENGLAND $10,189

GERMANY $4,441

ITALY $2,133

RUSSIA $125

FRANCE $1,222

SPAIN $3,932

SCOTLAND $137

NETHERLANDS $196

USD $28,030 GBP £21,118EUR €23,829

USD $14,295GBP £10,770EUR €12,152

USD $3,347GBP £2,521EUR €2,845

FOOTBALL KIT SUPPLIERS - TOP 50 CLUB BRANDS

PREMIER LEAGUE

BUNDESLIGA

SERIE A

LA LIGA

LIGUE 1

OTHER

5 2 5 3 1 1 1 0 0 0

1 1 0 0 1 0 0 0 0 0

18

13

7

6

3

3

8 56 4 2 23

2 1 0 0 2 1 0 0 0 0

2 2 0 0 0 1 1 1 0 0

2 1 0 0 0 0 0 0 0 0

3OTHER

TOP 3 KIT SUPPLIERS’ BRAND VALUES (USDm)

ANNUAL SPONSORSHIP VALUE (USDm) - TOP 10 CLUB BRANDS

SPON

SOR

CLU

B

$158 $74 $67 $59 $58 $49 $49 $43

@BrandFinance#footballbrands

enquiries@brandfinance.com www.brandfinance.comwww.brandirectory.com

+44 (0)20 7389 9400

RasenBallsport Leipzig FC Internazionale Milano Burnley FC

Southampton FC AS Monaco FC FC Zenit St Petersburg

Manchester City FC Liverpool FC FC Internazionale Milano

Southampton FC Paris Saint-Germain FC Bayer 04 Leverkusen

SPONSORSHIP STATS

FOOTBALL 50

THE PRICE OF NEYMAR’S RECORD-BREAKING TRANSFER TO PSG EQUATES TO THE COST OF 246 600 000 BAGUETTES, WHICH IF

MEASURED, WOULD CIRCLE THE GLOBE 4 TIMES

€222 MILLION

FOOTBALL 502018

FAVOURITE CLUBS China: Guangzhou Evergrande Taobao FCIndia: Manchester United FCUSA: FC Barcelona

MOST DEVOTED FANS REAL MADRID has the most devoted fans in China, India, and the USA:- 32% of fans would not miss a single match- 45% watch most matches- 22% watch a few matches every now and then- only 2% do not watch any matches

MOST AVID FANS India has the most avid football fans

Fan Avidity India China USAFanatic 18% 7% 7%Strong 54% 47% 42%Medium 25% 41% 44%Low 3% 5% 6%Sample size: 6805 respondents

$242

$199

$138

$78

$54

$53

$51

$33

$14

FREQUENCY VALUE (USDm)

SHIRT SPONSORS BY SECTOR - TOP 40 CLUB BRANDS

AIRLINE

AUTOMOTIVE

FINANCIALSERVICES

TECHNOLOGY

GAMBLING

TELECOMS

INDUSTRIAL

CONSUMER PRODUCTS

OTHER

SECTOR