FooT & AnKlE spEcIAlIsT...• Adding online increases overall media buy impact by as much as 33% •...
Transcript of FooT & AnKlE spEcIAlIsT...• Adding online increases overall media buy impact by as much as 33% •...
MEDIA KITEffective January 2012
•PrintAdvertising•OnlineAdvertising•MobileAdvertising•E-mailMarketing•ArticleReprints•Supplements•SponsoredSubscriptions
FooT & AnKlE spEcIAlIsT
Indexed in
Medline
A Multidisciplinary Journal Dedicated to the Advancement of Foot and Ankle Care
INTEGRATED MARKETING OPPORTUNITIES
Dynamic Logic, assessing aD impact 2009 http://www.magazine.org/advertising/accountability/assessing-ad-impact.aspx
•PrintpublicationsprovidethehighestROIofanyindividualmedium
•Themosteffectivecombinationofmediaalwaysincludesprint
• Ifchoosingonlyonemedium,printprovidesthebestreturn
•Addingonlineincreasesoverallmediabuyimpactbyasmuchas33%
•Anintegratedbuyincreasespurchaseintentby56%
•Anintegratedbuyincreasesbrandfavorabilityby60%
perq Hci, insigHts into pHysician meDia Usage, 2009•Physiciansrankedprintmedicaljournalsastheir#1sourceofinformationandJournalsaccessedonlineastheir#6sourceofinformation
•Physiciansrankedonlinejournalsastheir#2reasontoaccesstheInternet(behindsearchingforinfoondrugs)
reaDex researcH®, sUmmary of aD effectiveness stUDies, 2010 •Adsinprintpublicationsseenandreadmorestronglythanever
•Printadsstillpromptingreaderactionashighorhigherthaninpreviousyears
˚ In2010,69%ofreadersreportedthattheysawa1pg/4Cad,upfrom65%in2006
˚ In2010,25%ofreadersactuallyreadthead,upfrom23%in2006
˚ In2010,34%ofreadersrespondedtoadsorplantorespond,upfrom27%in2006
•Adlocationinpublicationshasnodiscernableeffectonreadershipofad
•Largerandcoloradsincreasereadership
˚ 30%morerespondentsread1pageadsthan½pageads
˚ 28%morerespondentsread4/Cadsvs.B/Wads.•Contentofadmoreimportantthanposition
MArKETIng TIps AnD sTATIsTIcs
Your targetaudience
Print Journal
Microsites
E-mail Marketing
Reprints
Supplements
Journal Website Mobile
IncEnTIvE DIscounTAdvertisers reserving print and online together may take a 5% discount across the entire campaign.
General InformatIon
Top 6 Reasons To adveRTise in Foot & Ankle SpeciAliSt (FAS)
freqUency: 6times/year
pUBLisHer:SAGEPublications2455TellerRoadThousandOaks,California91320USAPhone:(805)499-0721Fax:(805)410-7009
co-eDitors:•Gregory Berlet, MDClinicalAssistantProfessor,DepartmentOfOrthopedics,OhioStateUniversity.OrthopedicFootandAnkleCenter,Westerville,Ohio
•Lowell Weil, Jr., DPM, MBAFellowshipandResearchDirector,WeilFoot&AnkleInstituteTeamPodiatrist,ChicagoWhiteSoxBaseballClub
aDvertising representative:AmandaMihalskySAGEPublications2455TellerRoadThousandOaks,CA91320USAPhone:(805)410-7345Fax:(805)375-5282Email:[email protected]
commerciaL saLes Director:BobVroomanPhone:(805)410-7594E-mail:[email protected]
generaL poLicy on acceptance of aDvertising: Alladvertisingissubjecttothepublisher’sapproval.Theadvertiserand/oradvertisingagencyassumeliabilityforallcontentsofadvertisingandanyclaimsagainstthepublisherastheresultoftheadvertisement.
AbouT FooT & AnKlE spEcIAlIsTFoot & Ankle Specialist (FAS)isthefirstandonlyjournalwrittenforallfootandanklespecialists,whethertheyworkinpodiatry,podiatricsurgery,orthopaedicsurgery,orrelateddisciplines.
WhatdistinguishesFASfromrelatedjournalsisitsemphasisonclinicaleducationderivedfromevidence-basedpractice.Whileotherpublicationsprovidepeer-reviewedresearchreportsandcommerciallybasednon-peerreviewedcontent,noneoffersthepractice-provenappliedpeer-reviewedinformationyougetfromFAS.
FAS’editorshipisunique,representingbothpodiatryandorthopedicsurgery.Itscollaborativeeditorshipensuresthatbothprofessionalgroupscontributetoandshareinthemostrecentpracticeinformationavailable.What’smore,FAS’editorialboardcombinesfootandanklespecialistsacrossavarietyofdisciplines,includingpodiatry,orthopaedicsurgery,plasticsurgery,physicaltherapy,dermatology,andneurology.
EDITorIAl DEscrIpTIonFoot & Ankle Specialistisaneducationaljournal,coveringthelatesttechniquesandadvancementsinfootandankleassessmentandtreatment.Itincludestechnicalarticles,casestudies,practice-basedcontentandtreatmentdilemmas(“HowIfixed...”).Thecontenthasfourbasicsections:Practice,Research,Business,andEquipment.Eachissuehighlightsaspecificpractice-basedtheme.
format of content:1. ClinicalResearchDepartment2. 2-3Educationalarticlesdevotedtoeachissue’stheme3. 2-3ResearchandResultsarticlesdevotedtoeachissue’stheme4. NewTechnologyDepartment5. PracticeManagementDepartment6. Roundtable7. Therapyarticles8. MediaReviews9. CalendarofEvents
1. tHe rigHt content gOurcontentrepresentsthebestinevidence-basedpracticeinformation,providingbusyfootandanklespecialistswiththemostrelevantandcurrentassessmenttechniquesandtherapeuticapproachestoapplytotheirdailypractices.
2. a UniqUe aUDience gSinceFASwasdesignedtoappealtobothpodiatristsandorthopedists,youneednotcreateseparateadcampaignsforeachoftheseaudiences.
3. yoUr target market g Thecaregiverswhoreceivethisjournalaretheveryonesyouneedtoreachandeducateaboutyourproducts.
4. LeaDing eDitors in poDiatry anD ortHopaeDic sUrgery gFASisco-editedLowellWeil,Jr.,DPM,MBA,aleaderinfootandanklecare,treatmentandsurgery,andGregBerlet,MD,aspecialistinfootandanklesurgeryandsportsmedicine.
5. A unIque DesIGngFASisdesignedtostandoutfromotherjournals,offeringahighlyvisiblebrandedvehicleforyouradvertisements.
6. premiUm aDvertising exposUregContentistheprimaryfocusofourpublication.Youradvertisementisinterspersedcarefullythroughoutthejournaltoenhancethereader’sexperience.Youradvertisementwillnotbelostinthecrowd!
READERSHIP PROFILE
Foot & Ankle Specialistmailstoaguaranteedreadershipcombiningqualifiedpodiatrists(DPMs)andOrthopaedicsurgeonsspecializinginfootandanklesurgery.Readershipthereforeincludesallthedesignatedfootandanklespecialistsinorthopaedicsurgery.Inaddition,thejournalattractsfootandanklespecialistsinplasticsurgery,physicaltherapy,andrelateddisciplines.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Responded to ad in some way
Visited an adver�ser's website
Recommended a product/service
Discussed ad with others
Contacted adver�ser some other way
Passed ad to others
Purchased/ordered product/service
Ac�ons Taken as Result of seeing FAS ads
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Hospital or office equipment
Custom shoes
Pain medica�on
Skin care products
Surgical devices
Orthopedic braces
Athlete foot/toenail fungus treatment
Axis Title
Types of Products Readers Recommend
0%10%20%30%40%50%60%70%80%90%
Conference Exhibits
Sales reps FAS ads Word of Mouth
Online resources
How readers learn about new products in the industry
Podiatric Surgeon
80%
Orthopaedic Surgeon
19%
Other Foot & Ankle
Specialists1%
Readership Profile
•63%readeveryissue
•76%read1/2ormoreofeveryissue
•86%areinvolvedinsurgicalinstrument/equipmentpurchases
•79%seeover50patients/week
•Theaveragereaderwrites29prescriptionsperweek
•78%respondedtoFASadsinthepastyear
ADvErTIsIng rATEs – 2012
B&W
Frequency 1x 3x 6x 12x 24x1page $1,500 $1,440 $1,375 $1,305 $1,230½page $1,050 $1,005 $955 $905 $855¼page $720 $690 $655 n/a n/a
coLor rates:4-Colorcharge(inadditiontoB&Wrateabove)...............................$1,090
Ratesbasedontotalunitsearnedduringa12-monthperiod.Spacepurchasedbyaparentcompanyandsubsidiariesmaybecombinedforanearnedrate.
agency commission: 15%
cover anD preferreD position ratesCover2................................................................ EarnedB&Wrate+35%Cover3................................................................ EarnedB&Wrate+25%Cover4................................................................ EarnedB&Wrate+50%OppositeTOC...................................................... EarnedB&Wrate+30%Otherspecifiedpositions..................................... EarnedB&Wrate+15%
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payment terms:TermsforinvoicesareNet30.Publisherreservestherighttowithholdadvertisingfromdelinquentadvertisers.
closIng DATEs – 2012 sPAce MAterIALs Inserts Issue reservAtIons Due Due
February 12/15/2011 12/20/2011 12/27/2011April 02/24/2012 02/29/2012 03/07/2012June 04/20/2012 04/25/2012 05/02/2012August 06/15/2012 06/20/2012 06/27/2012October 08/17/2012 08/22/2012 08/29/2012December 10/15/2012 10/19/2012 10/26/2012
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Print Advertising
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•Belly Bands-Anotherexclusivevisibilityoption.Youradwouldwraparoundtheentirejournal.
•outserts-Includeyourproductbrochureinthepolybagofeachmailedissueandgetitrightintothehandsofthereaders.
Pleasecontactyourrepresentativeforpricinganddetailsonanyoftheseoptions.Samplesmustbeprovided.
*Bonus distribution at these conferences is not guaranteed. SAGE will make every effort to distribute the issues as scheduled but is not responsible for compensation to advertisers if journals do not make shipments as planned.
EDITorIAl cAlEnDAr AnD bonus DIsTrIbuTIon
Issue eDItorIAL theMe conFerence DIstrIButIon DAtes 2012 LocAtIon vALue-ADDeD MArketInG
FebruaryUseoflockingplatesinfootand
anklesurgeryAmericanAcademyofOrthopaedic
Surgeons(AAOS)February7-11
SanFrancisco,CA
FreeCounterCardsforall1/2pageandlargeradvertisers
AprilTreatmentofavascularnecrosisof
thetalus
MidwestPodiatryAnnualConference April19-22 Chicago,IL
ArthroscopyAssociationofNorthAmerica(AANA)
May17-19 Orlando,FL
June MinimallyinvasivesurgeryAmericanOrthopaedicFoot&Ankle
Society(AOFAS)June20-23 SanDiego,CA
FreeCounterCardsforall1/2pageandlargeradvertisers
August DiabeticFootAmericanAssociationofDiabetes
Educators(AADE)August1-4 Indianapolis,IN
OctoberThetechniqueofarthrodesisinthe
footandankleFreeAdPerceptionReaderSurveyforall1/2pageandlargeradvertisers
December Orthotics
JournAl WEbsITE:http://fas.sagepub.com
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•Banner 2:Skyscraper(160x600).......................................... $75CPM
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•Pleasenotethatsomelocationsmaynotbeavailableforallsites.
•Banneradvertisingmaybeavailableacrossmultiplepublications.Pleasecontactyourrepresentative.
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Supplementsmailwiththeregularissuesofthejournaltotheentirereadershipandarealsopostedonline.YoumayincludeaContinuingEducationcomponenttoenhancevalue.
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