Foolish Consistency
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Transcript of Foolish Consistency
A foolish consistencyor: one size does not fit allor: your brand in context
22 April 2009D4M
One size
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One size?
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Brand
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“We want the same experience
on all devices.”
Brand
5
“We want the same experience
on all devices.”
Google employee, on explaining abandonment of advanced iGoogle for iPhone.
Brand
6
What if franchises said this?
Brand
7
Brand
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Brand
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One size
10
One size?
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Brand
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What type of consistency isn’t foolish?
Design, in context
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Google, again
Believe it’s a phone
14
Building a page
15
168x286:1 Med Ad Unit
168x286:1 Med Ad Unit
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2
3
©1995-2008 Interactive, Inc.
©1995-2008 Interactive, Inc.
7:19 PM
http://www.weather.com
216x366:1 Large Ad Unit
216x366:1 Large Ad Unit
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5
Building a page
16
Building a page
17
Building a page
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Building a page
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One size
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P.O. Box 44-2302Lawrence, KS 66044
785 838 3003
littlespringsdesign.comdesign4mobile.mobi
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