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FoodNinja

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A Clever Mobile Restaurant Guide

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• A social recommendation engine. Invited friends enter their 3 favorite restaurants when signing up

• Chat-like dialogue with FoodNinja

• FoodNinja narrows down options based your preferences (less is more)

What is FoodNinja?

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FoodNinja ‘Ecosystem’

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• Focus on common denominator handsets

• VoiceXML demo and user testing

• WAP/XHTML demo

• Schematics and taskflows for website

• Data schema

What’s been done?

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FoodNinja Prototype task flow 1 (voice)

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View Confirmation

Save Search results

Call 1-877-foodninja

Access menu of saved restaurants

Select restaurant

Review menu

Transfer to restaurant phone

Access saved restaurant and call

from mobile

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FoodNinja Tellme VoiceXML Demo

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Call FoodNinja toll-free :

877-930-8355

Application ID: 128

Dataset ID: 777322

Scenario: you live in new york, you are looking for

an indian restaurant in midtown

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FoodNinja Prototype task flow 2 (WAP)

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View Confirmation

Save Search results

Open gofoodninja.com in mobile web browser

Access menu of saved restaurants

Select restaurant

Review menu

Click call to transfer to restaurant phone

Access saved restaurant and call

from mobile

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FoodNinja m.gofoodninja.com

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FoodNinja WAP Demo

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Open your mobile browser and go to:

http://tinyurl.com/2srab5

orhttp://mtld.mobi/emulator.php?emulator=nokiaN70&webaddress=kobot.org%2Fxhtml%2F

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FoodNinja Prototype task flow 3 (web)

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View Confirmation

Save Search results

Log in web gofoodninja.com

Search for Vegetarian cuisine, midtown Manhattan

View search results

Save Search Results

Save Search Results

Search for a restaurant and save

search result

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Home page unrecognized user

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Log in web gofoodninja.com

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Recognized user enters search

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View and save results

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Updated home (recognized users)

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FoodNinja Prototype task flow 4 (Web)

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View Confirmation

Save Search results

Go to gofoodninja.com

Click ‘Join’

Enter first, last name, mobile number, zip code, accept terms and conditions

Receive SMS code for phone verification

Enter SMS code to complete registration

Registration

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FoodNinja Join

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Sign up via the web at gofoodninja.com

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iPhone web application

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New user signs up.

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Sets user name, password, enters mobile number.

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Adds top 3 favorite restaurants.

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Logs in, looks for recommendation.

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Selects cuisine…

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Selects price, gets results…

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Views restaurant info, calls restaurant…

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• Focus on common denominator handsets

• VoiceXML demo and user testing

• WAP/XHTML demo

• Data schema

What’s been done?

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