FOOD4MEHealthy meals on the go, made easy.

HOW MANY OF YOU FIND IT DIFFICULT TO FIND A HEALTHY MEAL WHEN YOU’RE OUT AND ABOUT?

JESSICA

BEN

THE NUMBERS

6 3 % o f p e o p l e u n U K a r e

o v e r w e i g h t *

3 3 % h a v e a t l e a s t o n e f o o d i n t o l e r a n c e * *

3 0 % p e o p l e e a t o u t

U K a t l e a s t o n c e a w e e k *

* Source: Mintel & Allegra 2013** Source: Allergy UK

VIDEO

RECOMMENDATION ENGINE‣ USER SETTINGS ‣ Location AWARE ‣ TIME SENSITIVE ‣ SOCIALLY RESPONSIBLE ‣ HISTORICAL DATA

‣ ACCURATE TIME ESTIMATES

‣ PICKUP & DELIVERY

‣ + DAILY SPECIALS

BUSINESS ANALYTICS

‣ customers ‣ DATE ‣ REQUIREMENTS ‣ PREFERENCES ‣ MEALs

CUSTOMERS: PAY-PER-LEAD £ 0.10 - 0.20

unmet demand

new opportunities

CUSTOMER ACQUISITION 2 SIDED MARKETPLACE

GROWTH HACKING ‣ REQUIREMENTS + GEO ‣ INCENTIVISED REFERRALS ‣ ON PREMISE MARKETING

FOOD-TO-GO MARKET 46%

PROBLEM SCOPE 65% of 46% = 30%

APP INTEREST 65% (FFF 35% & 67%)

$ 2 P P L ( 1 0 % S A L E )

$ 2 2 . 5 a v g . c o s t m e a l

p e r p e r s o n

$ 3 0 a v g . t o t a l o r d e r

c o s t p e r p e r s o n

3 0 % O R D E R S T O G O

*sample size = 2

*

pay per lead @ £0.10 - £0.25 (twice week)

MONTH: £ 0.40 - £ 2.00 YEAR £ 20.8 - £ 104.00 per Conscious eater/year30%

YOUNGER GENERATION‣ EASIER ACCESS TO HEALTHY FOOD ‣ PLATFORM THEY ALREADY USE ‣ PARENTS SET DAILY/WEEKLY LIMITS FOR

KIDS TO PURCHASE HEALTHY MEALS ‣ 1 for 1 MODEL ‣ GROUP PURCHASES/DISCOUNTS

THANK YOU

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FOOD4MEHealthy meals on the go, made easy.