MARKETING STRATEGY

BY - ANCHAL KASAT

POOJA TRIVEDIPUJA SHARMA

FOOD PANDA

PartnershipO Uber gives travellers a free ride up to Rs

500 and 50% off coupons on Food panda orders.

O Food panda will tie up With IRCTC to Pilot Food Delivery Scheme.

O Food Panda India partners with McDonalds for online delivery.

O It has tied up with many restaurants

Social Media ReviewO Designing a weekly content bucket plan(1 post

per day) – for Facebook, Twitter and Instagram.O One small campaign every month (running for

3-4 days) (could be a contest, event etc)O One big campaign every three months

(running for around a week)-could be on festivals (Diwali, holi, Eid, IPL, Worldcup etc.)

O A social media team for increasing customers engagement (replying to messages instantly)- for every post a Thank You reply could be done to customers.

Marketing PlanO Food panda India is offering outstanding

service in 100+ cities in India. O Cuisine ordering through this site is

simplest.O Site is well designed and communicate

with every user. O As a silly advantage, Food Panda

remembers your previous order addresses so you dont have to type in the same boring stuff back in every time you order.

Success StoryO THE START, Foodpanda was launched in

March 2012 in Singapore by Ralf Wenzel and Ben Bauer.

O SERIES A FUNDING - $20 MILLION, Foodpanda raised $20 million in funding from Investment AB Kinnevik, Phenomen Ventures and Rocket Internet in April 2013.

O FOODPANDA ACQUIRED MEXICO BASED COMPANIES, Foodpanda acquired the Mexican food delivery businesses PedidosYa, SeMeAntoja and Superantojo.

O FOODPANDA ACQUIRED JUST EAT INDIA, Foodpanda acquired Just Eat India thereby expanding its market leadership in one of the biggest food delivery markets in the world.

O LAUNCHED PREMIUM DELIVERY SERVICE, FoodPanda launched premium delivery service in Singapore.

O HIRED PERCEPT/H AS A CREATIVE AGENCY, Percept/H, the flagship advertising agency of Percept Limited bagged the account of foodpanda.