Food Marketing Trends @ Food & Drink Event 2016
Transcript of Food Marketing Trends @ Food & Drink Event 2016
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H o w t o m a k e i n n o v a t i o n y o u r s e c r e t s a u c e
C o n o r L y n c h , C E O , C o n n e c t o r
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FOOD FIGHT!
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Foodie Influencers Foodie Culture Food for Good
FOODIE 10X!
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No to status quo No to self-denial No to unhealthy eating
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NO!
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EXPECTATION ECONOMY
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FUTURE OF FOOD MARKETING
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FOODIE EXPERIENCES
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FOODIE WEBSITES
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FOODIE SUBSCRIPTIONS
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FOODIE SOCIAL
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PERSONALISATION
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BOTS SHARINGECONOMY
OPEN SOURCE
DIGITALINFLUENCERS 3D PRINTING
FOOD FUTURES
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BOTS
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SHARING ECONOMY | RIPELIST
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OPEN SOURCE | SOYLENT
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INFLUENCERS
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3D PRINTING
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1. Copy someone else’s idea! 2. Ask customers 3. Observe customers 4. Use difficulties and complaints 5. Combine 6. Eliminate 7. Run brainstorms 8. Ask – what if 9. Watch the competition 10. Use social networks 11. Contact Connector! ;-0
INNOVATE TODAY!
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TASTY CLIENTS
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CONTACT
connector.ie [email protected] + 353 1 906 0006 Twitter: @connector Connector Studio 18 Eustace Street, Temple Bar, Dublin 2