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Food Fortification ProjectIntegrated Program Strategy, Rajasthan

Project Management Unit

INSTITUTE OF HEALTH MANAGEMENT RESEARCH

Supported by

Executed by

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• Established in 1984 in Jaipur, Rajasthan

• Specialized Research University in management research, postgraduate

education and training exclusively in the health sector

• Pioneer in establishing health management as a distinctive discipline

nationally & internationally

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The Problem…MICRONUTRIENT MALNUTRION

• High Micro Nutrient Deficiency among general

masses and especially among children and women

–High anaemia level despite decades of efforts

especially among children and women

–Prevalence of Neural Tube Defects due to

deficiency of Folic Acid

–Vitamin A and Vitamin D not consumed as

recommended dose

• Problem cut cross – all sections of the society not

only in marginalized section.

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Pillars To Address Malnutrition

Supplementation like Vitamin A, Iron Supp.

Nutrition Education

Food Fortification

Dietary Diversity

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Food Fortification Project Integrated Program Strategy, Rajasthan

Goal: To reduce the prevalence of micronutrientdeficiencies in the State of Rajasthan.

Objective

To make available Fortified food

– Fortified wheat flour

– Fortified edible oil

– Fortified milk and

– Soya Dal Analogue

By using open market and government distribution

channels like Public Distribution System, Mid Day

Meal etc.

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• Consumption by all and one

• Wide reach

• Sustainable model In long term

• Cost effective

Criteria for selection of food item

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Consumption Patterns

Food India Rajasthan

Wheat 160g* 280g**

Edible oil 14g*** 30g***

Milk**** 82ml*** 200ml***

In Rajasthan, the per capita consumption of wheat, soybean oil and milk is higher than the average consumption in India

Source: * FAO Food Balance Sheets** NNMB study (National Nutrition Monitoring Bureau: In Rajasthan: 400-470g cereals, 60% wheat*** NNMB study 2006**** NDDB (National Dairy Development Board): per capita availability: India 245ml, Rajasthan 387ml

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Food Vehicles and Fortificants

Food Vehicle Fortificants

Wheat Flour Iron

Folic Acid

Vitamin B12

Edible Oil Vitamin A

Vitamin D

Milk Vitamin A

Vitamin D

Soya dal analogue Iron

Folic Acid

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Project Components…

Project

Management

Unit

Production and

Distribution

Legislation and

Quality Control

Social Marketing and

Communication

Monitoring and Evaluation

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COVERAGE

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Fortified Wheat Flour20 Large scale Wheat Flour Mills associated with the project. – More than 6000 tons per month

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Fortified Edible Oil8 Oil Refineries associated with the project – 5 in Rajasthan, 1 in Gujarat, 2 in Maharashtra. 25,000 Metric tons of Oil is being fortified per month

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FORTIFIED EDIBLE OIL BY RUCHI SOYA INDUSTRIES LIMITED

ADDED VITAMIN

A,D, E

FORTIFIED EDIBLE OIL BY BUNGE INDIA PRIVATE LIMITED

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Other Brands of Edible Oils

1. Stayfit Refined Soyabean Oil by Mahesh Edible Oil, Kota

2. Saloni Kacchi Ghani Mustard Oil by Mahesh Edible Oil, Kota

3. Dhruv Refined Soyabean Oil by Ajanta Soya Ltd. , Alwar

4. Anchal Refined Soyabean Oil by Ajanta Soya Ltd, Alwar

5. Anchal Refined Palmolein Oil by Ajanta Soya Ltd, Alwar

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Fortified MilkRajasthan Cooperative Dairy Federation (SARAS) and 2 Private

dairies - 45000 ton per month

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SARAS LOTUS

Added Vitamin A

and D

Added Vitamin A

and D

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0

2000

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12000

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16000

18000

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28000

30000

32000

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40000

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48000

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52000

Wheat Flour Edible Oil Milk

PRODUCTION TREND OF FORTIFIED FOOD ITEMS

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Production so far....

S.No. Food Vehicle Premix requirement

per KG of Food Vehicle

Cost of Fortification

1 Wheat Flour 0.2 gms 3 to 4 paise / KG

2 Milk 0.02gms 1.5 paise / KG

3 Edible Oil 0.02gms 8 paise / KG

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S.No. Food Vehicle Production in Metric

Tons

Beneficiaries in

Millions

1 Wheat Flour 1,98,514 0.8

2 Milk 10,94,699 42

3 Edible Oil 4,17,104 7.5

Cost of Fortification

Quality Control

• Training of producers and workers

• Sample Collection

• Sample Testing

– A) Quantitative – Done in Laboratory

– B) Qualitative – May be done in mills with spot test kits.

• Reports of Quantitative tests shared with

industries.

• If sample does not conform to project

specification than reorientation is done.9/7/2015 20

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Rajasthan Budget Announcement 2015-16

• Budget Announcement No. 134: Micronutrient Fortification to

prevent malnourishment

• Fortification of Wheat Flour with NaFeEDTA (Sodium Iron Ethylene

Diamine Tetra Acetate), Folic Acid and Vitamin B-12, Fortification of

Edible Oil with Vitamin A and D and Iodine& Iron Fortified Double

Fortified Salt.

• Fortified items would be supplied using PDS network.

• Fortified Wheat Flour: 10 Kg/ Family/ Month proposed;

An innovative project started by IIHMR and GAIN in two tribal blocks ofUdaipur; Sarada and Salumbar.

The project has two broad objectives:

� To motivate owners of small chakki in the village to fortify wheat flour withIron, Folic Acid and Vitamin B12

� To create awareness and encourage use of fortified wheat flour amongrural families

Support Provided– Premix Support through IPS-Project;

– Capacity buidling all 200 chakki owners;

– Flex Charts provided showing mixing of premix;

– Container for premix storage provided and other logistic support;

Village Level Small Chakkis Wheat Flour Fortification

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Progress So Far

�Wheat flour fortification being done in 200 small

chakkis

�More than 11,000 MT fortified wheat flour have

been produced by the chakkis.

�Around than 6000 households are benefitted on

monthly basis.

�Awareness activities like Community Meetings, SHG

meetings, School Awareness, Street Plays are done

on regular basis.

�Baseline study and Mid Term Review conducted

�End Term Evaluation - Ongoing9/7/2015 23

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SOCIAL MARKETING&

COMMUNICATION

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STALL IN FAIR SCHOOL CHILDREN RALLIES

WOMEN RALLIES WALL WRITINGS

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DISTRICT LEVEL CONSULTATIONS ORIENTATION TO MEDIA

MOBILE VANS SYMPOSIUMS AND CONFERENCES

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Media Coverage

DNA Jaipur

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EAT RIGHT EAT FORTIFIED

Thanks !!

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