Detecting the Onset of Spring in the Midwest and Northeast United States: An Integrated Approach
Food Export - Midwest & Food Export - Northeast Bringing the Foods of Northeast and Midwest to the...
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Transcript of Food Export - Midwest & Food Export - Northeast Bringing the Foods of Northeast and Midwest to the...
Food Export - Midwest & Food Export - Northeast
Bringing the Foods of Northeast and Midwest to the World
Our Mission
Food Export Association of the Midwest U.S.A and Food Export USA-Northeast are non-profit
organizations that use federal, state, and industry resources to promote the export of Midwestern and
Northeastern food and agriculture products.
Participant in FAS
• Partner with Foreign Agricultural Service (FAS), an agency of the United States Department of Agriculture (USDA)
• Promotional activities under FAS programs are carried out by Food Export – Midwest and Food Export - Northeast, other state regional trade groups, agricultural trade associations, and cooperative groups
• Plans, manages, and contributes staff resources and funds to execute projects and activities
• Market Access Program (MAP) Funding
Food Export - Midwest Members
• Illinois Department of Agriculture
• Indiana Department of Agriculture
• Iowa Department of Economic Development
• Kansas Department of Commerce
• Michigan Department of Agriculture
• Minnesota Department of Agriculture
• Missouri Department of Agriculture
• Nebraska Department of Agriculture
• North Dakota Department of Agriculture
• Ohio Department of Agriculture
• South Dakota Department of Agriculture • Wisconsin Department of Agriculture, Trade and Consumer
Protection
Food Export – Northeast Members
• Connecticut Department of Agriculture• Delaware Department of Agriculture• Maine Department of Agriculture, Food and Rural
Resources• Massachusetts Department of Agricultural • Resources• New Hampshire Department of Agriculture, • Markets & Food• New Jersey Department of Agriculture• New York State Department of Agriculture & Markets• Pennsylvania Department of Agriculture• Rhode Island Economic Development Corporation • Vermont Agency of Agriculture, Food and Markets
Strategic Alliance
• Alliance began April 1, 2000• One Executive Director for both groups• We have seen many benefits
Products• Focus on products that are value-added,
consumer-oriented• Branded food products
– Snack Food – Convenience Food – Natural Products– Specialty Foods – Private Label
• Food Ingredients• Foodservice Products• Feed Ingredients• Other Value-Added Agricultural Products• Seafood
- Exporter Education
- Market Entry
- Market Promotion
Programs & Services
• Provide export services to small, value-added
companies
Outreach & Exporter Education• Newsletters
- Global Food Marketer
- US Foodlink
• Web Sites
- www.foodexportusa.org and www.foodexport.org
- www.usfoodlink.org
- www.agexportlinks.org
• Educational Seminars and Workshops
- Other seminars and workshops
• Food Export HelplineSM
- Export Essentials Online
Food Export Helpline
• Provides customized, one-on-one assistance to suppliers
• Short-term or long-term support
• Industry expert provides assistance
Food Export Helpline
• Provides assistance on a variety of topics- export readiness- NAFTA rules and regulations- top 25 markets - secondary market research- trade event preparation- documentation and correspondence- payment and collections- and many more
• Participation agreement is needed
Market Entry
• Market Builder
- Market Scan
- Rep Finder
• Food Show PLUS!SM
• Buyers Missions
• Trade Missions
• Online Product Catalog
In-Market RepresentativesFood Export-Midwest• China • Hong Kong • India • Japan• Korea • Mercosur• Mexico• Southeast Asia• Taiwan • Vietnam
Food Export-Northeast• Caribbean • Central America • France• Germany • United Kingdom • Middle East• Seafood Industry• Canada
In-Store Promotions
• Feature Midwestern products in promotional displays
- supermarkets
- restaurants
- hotels
• Coordinated by in-market representatives
• Short-term and long-term impact
Branded Program
• Cost share assistance for branded products sold in foreign markets
- 50% cost reimbursement of eligible expenses
• U.S. food & agricultural products only
- minimum 50% US agricultural origin
• Products not covered by another industry group
• Small companies only (<500 employees)
• Application from a US company
Additional Requirements
• Activities approved in advance
• Company incurs all expenses up front
• USA Origin Statement for ALL products, activities, and materials
- Made in …
- Product of …
- Grown in …
• US, USA, America or State name can be used
What Are Eligible Expenses?
• Advertisements and publications
• Public relations and seminars
• Promotions and demonstrations
• International tradeshows
- including limited travel costs
• Certain domestic trade shows
• Package and label changes
Reimbursements • Maximum request is $250,000
• Minimum request is $2,500
• First-time applicants
- with exporting experience, initial maximum request is $50,000
- without exporting experience, initial maximum request is $25,000
• $200 application fee
– non-refundable
• 6% administrative fee
– non-refundable
– based on approved allocation
Maximum/Minimum requests are based on the reimbursement amount
.
Performance Measure
Result
# of participating companies
18
Total dollars reimbursed $748,425
First time sales to a new market
3
Actual sales reported $24,650,624
New Distributor Relationshipsestablished
22
20% increases in export sales
8
2007 OHIO
Branded Program Results
Branded Program Application
• Pre-qualify - determines eligibility to participate
- notification within 72 hours
• Complete the application - application summary
- country marketing plan and/or domestic tradeshow plan
• Submit application - original, signed certification form
- application fee, $200
- samples of labels/packaging or promotional literature
- Private Label and Exclusivity Agreement, if required
Growing Export Sales
Increased Sales from Exports
Export Essentials On-line
Buyers Missions Branded Program
Market Builder
Food Show PLUS!
Food Export Helpline
Trade Missions
In-store Promotions
Educational Seminars
Online Product Catalog