Food Chain Partnership

February 4, 2010 / Berlin, Germany

Food Chain Partnership -MEXICO SUPREME QUALITY

Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 2

Certifications around the globeCertifications around the globe


Certify high product quality.France

USDA Classification according to USDA Standards.USA

Certify GAP’s, GMP´s and Quality product.Mexico

Certify GAP’s, GMP’s and Welfare.Europe

International Schemes & Context

Certify GAP’s, GMP’s and HACCP.SQF

Mexico Calidad Supremadistinguish the best Mexican Products


Official Brand México Calidad Suprema

MCS MCS ownersowners

Ministry of Agriculture Ministry of Economy

Official trademark

Food Safety Food Safety issuesissues

Quality Quality featuresfeatures

PhytosanitaryPhytosanitaryand trackingand tracking

G.A.P.´s- Microbial Hazards

- Maximum Residue Limits (MRLs)

- Worker Health

Quality Features- Color- Size- Defects

- Phytosanitary certificates- Plant health standards- Tracking system


TechnicalDocument

Normative Documents

Certification Bodies

+

+

Metrology and Normalization Federal Law

How does it work

Mexican Accreditation Entity

Certification Scheme

Rules and Certification Requirements

Third Party Audits based on ISO/IEC Guide 65

Accreditation Entity supported by International Accreditation Forum and Multilateral Recognition Agreement


Certification FrameworkCertification Framework

Accreditation Entity

Certification Body

Producer Producer Producer

Accreditation based on regular surveillance to assure the equivalence of their accreditation programs


Normative Documents Issues

QualitySize

ColorDefects

PhytosanitaryNOM’S, NMX’S

SAGARPA

Food SafetyGood Agricultural Practices (GAP),

Good Manufacturing Practices (GMP)

GAP´s Guidelines are based on regular surveillance by Mexican Government to assure Food Safety in products

Phytozoosanitary Standards launched and regulated by SAGARPA

Quality features are verified by CB’s on certification inspections

MCS is a great opportunity for growers to make their products more competitive and recognized in the international markets, wholesalers, supermarkets and consumers to get a premium product.


Certification Process1.1.-- To know the normativeTo know the normative

2.2.-- SelfSelf--inspection to inspection to determinate the compliancedeterminate the compliance

3.3.-- Select a Certification Body Select a Certification Body (CB)(CB)

4.4.-- audit by CBaudit by CB’’ss

5.5.-- If grower meet the If grower meet the requirements CB requirements CB

Grower sign sublicense agreement

for use the official trademark


11 CB’s Accredited

2 in process

CIAD, A.C.CIAD, A.C.

Accredited Certification Bodies


The Benchmarked scheme

Is recognized as an equivalent scheme by GLOBALG.A.P.(EUREPGAP) since 2006.México GAP is Benchmarked against the last GLOBALG.A.P. version 3.0.Fruits & Vegetables can be certified under Mexico GAP.There are 3 Mexican approved CB’s Normex, OCUM & ANCE.MCS Association it’s the México GAP owner.

Working to establish alliance with the leaderships international certification schemes


MMééxicoG.A.PxicoG.A.P. is Benchmarked against GLOBALGAP Version 3.0. is Benchmarked against GLOBALGAP Version 3.0

GlobalG.A.P. Integrity Certification Program


On-Line Validation of Certificates

On-line validation tool allows to validate certification.


ENE -MAYOCT-DICJUL-SEPABR-JUNENE-MARSEPT. – DIC.

200620052004

-EUREPGAP Train the Trainers-Work With CB’s to promote the program MCS-GAP-Work with Mexican Accreditation Entity

Normative documents of MCS-GAP

Equivalence & Recognition

Works Plan

House audit to prove the programfunctionality

MéxicoGAP Benchmarking Process


JUL-SEP OCT-DECABR-JUNENE –MAROCT-DICJUL-SEPABR-JUNENE-MARSEPT. – DEC.

200820072006

-we carried out training and workshops to achieve compliance in producers.

Mexico GAP obtained Rebenchmarked

-1 CB Fully Approved-7 Inspections to producers.

MéxicoGAP Benchmarking Process

OCT-DECJUL-SEPAPR-JUNJAN-MAROCT-DECJUL-SEPAPR-JUNJAN-MAR

20102009

- To extend benchmarked scope for livestock or shrimp.- MexicoGAP Technical Working.

-2 CB’s obtained accredited for MéxicoGAP

-40 inspection to producers.


Activities


Certification Stages

• Application.• Documental evaluation.• Farming Inspections (third party audit).

• Improving Farming Operating.• Deliver Certification Status.• Surveillance Inspections.• Re-certification.


North Peaches, Apples, Guavas, Onion, Green chili

Why create a Mexican Quality Trademark?

Consumers demand products of higher quality.

Retailers ask for how food is produced.

Mexican products certified under MCS has had compliance against food safety standards.

México Calidad Suprema is driven by the need to be more competitive within national & international markets (SQF, Global GAP).

Centre West Avocados, Tequila agaves, Greenery, Mango, Garlic.

Center East Ornamentals, Potatoes, Tender Cactus, Prickly Pears

South Mezcal Agaves, Coffee, Coconuts, Mango, Citrus, Tropical fruits

East Citrus, Bananas, Coffee

North East Citrus, Potatoes

South East Coconuts, Mango, Oranges

Agricultural products, by region

North West Tomato, Grapes, Mango, Asparagus, Cucumbers


México Calidad Suprema is a non profit association comprised by certified growers.Remarkable to know that we don't certify any products, we make the promotion for increase the certification, that’s why we need to work in this way:

Recently Results Training

4,979 growers and specialist trained.140 Courses.47 handbooks for different products.

Consultant

174 approved Consultants Placed in 31 States of Mexico353 companies supported33 different products

Certification

294 Companies with 32 certify products Support to farmers to reach the MCS certification (Sanity

Phytosanitary Issues, Food Safety & Quality aspects).

PromotionPromotes MCS scheme National and InternationalTrade shows: PMA, Fruit Logistica & Foodex, CPMA


Before

Benefits for Mexican ProducersFarmers must do:

Work PlansGAP's ApplicationFood Safety Controls Quality Control ProgramsOperative ProceduresFlow Process ControlsTraining programsMonitoring proceduresRecords

Farmers must maintain control:Fertilizer UseCrop Protection Products UseApplication MachineryEquipment MaintenanceOperational Efficiency

Demonstrate:Food Safety ProgramGAP's Compliance Traceability SystemsQuality Control System

AfterCONSULTANCY


Standard actualization Process

Aquaculture, 6

Livestock, 7

Vegetables, 29

Fruits, 23

Grains, 5

Processed foods, 8

Towards for actualization:Revision for update: Abstract, Objectives, Scope, Definition, Terminology, Sampling etc.Alignment standard to include update in the international Food Safety issues, Phytosanitarycertification issuance and tracking programs.To cover updated issues in Traceability, Recall programs, Maximum Residue Levels etc.

76 Technical Documents


Certification Results230183

121

45 25

.

294 Companies

711119

3

11 CB's

21

5

14 209

24 States

32262619

7

32 Products

2003 2004 2005 2006 2007 2008 2009

Companies Accredited CB´s Mexican States Products

CIAD, A.C.CIAD, A.C.

Companies attended during 2002-2008


Certified companies distribution

24 Mexican states attended


Partners to make a quality worldPartners to make a quality world

• Identify properly our seal, giving us a formal recognition.

• Give a priority to the certified products by Mexico Supreme Quality.

• Make a business bridge between the buyers and the growers that have certified products.

• Organize conference on interesting themes to increase the results of both parts.

• Let us use promotional material in their stores, keep a close communication to share you the advances of the program.

• Open to make a personal plan with Principal Supermarkets to do a quality world, that why we care about the agro alimentary sector.

Partnership to offer integral solution for Mexican growers according to consumer certification requirements.

Food safety, phytosanitary, quality, environmental protection, worker healt, animal welfare.


Partnership AgreementObjectives.

Collaboration Agreement signed with Bayer, in order to support Farmers in the certification process offering integrated solutions for their crops.Support for conformation of MéxicoG.A.P. Technical Work.Support for Annual Meetings Consultancy.To promote MCS Certification scheme with farmers customers of BCS.

Activities:Mutual visits to farmers.

Mutual participation in events.

Training collaboration activities.

Using:BayGAPTool Program.

Certification attendance program.

Training and support to farmers.


What kind of producer do we attend?Already certified producers.Producers in certification process.Producers that do not have any certification.

Partnership Agreement


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Feb-2008

May-2008

Sep-2008

Feb-2009

Fruit Logistica 2008Monheim visit

Sign Agreement

WS Food Chain Greenhouses

Fruit Logistica 2009

Directors Meeting

Operative MeetingsJune-Dic-2009

Some result of Partnership

* Food Chain Partnership agreement signed between Bayer and growers for promote MCS program



Technical assistance for farmers that obtained MCS Certification in 2009, with who also FCP agreements were signed (Agrobo, Paralelo 38) Interviews with farmers in process or prospects for MCS Certification (Apples - UNIFRUT, Melons –Star Produce)


Activities with Farmers that obtained certification MCS FCP agreement was signed ( Agrobo, Paralelo 38 )Technical assistance for using Bayer products into spray program.

Training courses:Pest resistance managementPost-harvest managementIntegrated pest managementMandatory to comply previously with the guidelines


Partnership Activities for 2010Partnership Activities for 2010Annual Meeting Consultancy.Workshops for producers.Mutual visits to companies.MéxicoG.A.P. Technical Working GroupFruit Logistica 2010.Joint PublicityMutual event participation: Expositions, Summits, Congress etc..



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Food Chain Partnership

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