Presented by Katie Skow

Skovi MarketingLos Angeles, CA

SKOVI Marketing is a company specializing in social media marketing. We create an effective social media presence using online platforms and campaigns that promote as well as compliment existing marketing.

Our offices are located in Los Angeles, California and clients include small and medium size companies in addition to Fortune 500 and non-profits.

b2c and b2b

Network within your industry

Build relationships

News

Post company updates

Search Engine Optimization

Create sales

More than 93% of the b2b companies said they use social media to market their businesses – a number just below their business-to-community counterparts (b2c).

Social Media Examiner study

Over 56% of b2b marketers acquired new business partnerships through social media

Nearly 60% of b2b marketers saw improved search rankings from their social efforts

b2b marketers are more able to gather marketplace insights from their social efforts

Relationship building – an extension of your business card.

Communications and content should also be focusing educating end consumers. ◦ Consumers are increasingly interested – what’s in my food?

Taking a proactive attitude towards discussion could actually benefit ingredient companies. ◦ Take control of the conversation and highlight the positive.

Don’t wait until the negative conversation comes along.

◦ Turn negative into positive

1. Understand your company’s marketing & sale plans

Social media should be an extension of your pre-existing marketing and sales.

2. Establish metrics for measuring results

Measure your success to identify leads & ROI

Examples: Cost per hard lead, soft lead, saleengagement, click, SEO, etc.

Sites like Google Analytics & Hootsuite can help

3. Research and identify social media platforms to help meet marketing & sales goals

-LinkedIn, Facebook, blogs, forums, industry platforms, Twitter, SlideShare, YouTube.

4. Build a plan- Get your sales and marketing teamsinvolved

5. Continuously create great content- Who will do this? In-house or outside agency?

Do your own market research, but consider these examples…

LinkedIn◦ Every business professional AND business should be on

LinkedIn

◦ The food & beverage industries are heavily represented

◦ Top Google search

◦ Join industry groups: Food product development, seasoning companies, food service professionals network, grocery executive network, food service technology, restaurant associations, craft brewing networks, etc.

•Industry contacts•Food Expos•New Certifications•News•Network

Current LinkedIn discussion includes:Impact of government shutdown on brewing industry

•Ask questions•Join discussions

Upload your industry b2b powerpointpresentations to Slideshare.net

Excellent SEO opportunity

Industry communities & forums.

Be active – you’ll discover a world of opportunity. Online.

Ask questions. Answer questions.

Help others.

Become an industry leader.

Take your online world offline. Take your offline world online.

Don’t forget traditional marketing & sales.

Make a phone call.

Contact: Katie Skow katie@skovi.com

Follow me on Twitter (@KatieSkow)

Find me on LinkedIn (www.linkedin.com/in/katieskow)