Food and Drink Social Media workshop - presentation and exercises, Bristol
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Transcript of Food and Drink Social Media workshop - presentation and exercises, Bristol
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Social Media Advertising to find New Overseas Customers – Food & Drink
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Agenda
• Introduction• Levels of understanding• Audiences and customers• Which Platform• Stories, content and audiences – Dieter Lloyd – Pam Lloyd PR• What do we need to think about?• Coffee• Social Media Objectives• Export for Growth Programme Introduction• Advert Creation
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Q: What is the most important question you need to answer when marketing a product or service?
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A: Who buys your stuff?© www.whobuysyourstuff.com
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Exercise:Build three personas of people that would buy your product or service.
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Men aged 30-50
£30-90,000
IT or creative industries
The audience
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Q: What is the 2nd most important question you need to answer?
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A: Where do they hang out?
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Exercise:For each persona, where do you think they ‘hang out’ online.Where do they get information?What sites do they read?Where do they shop online?
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Q: What is the 3rd most important question you need to answer?
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A: What is the proposition?(message)
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Exercise:For each persona create a message or an idea for them and think about where you would place that message.
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Audience
Proposition
Hang out
Impact
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Exercise:Under the headings of Paid, Earned, Shared and Owned come up with tactics for marketing to one of your personas.
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Which platform?
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Social Media Objectives
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The Website Is Dead!
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The Website Is FUNDAMENTAL!
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Q: What is the most important factor that people take into account when buying online?
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A: Trust
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What do you want them to
do?
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Internationalizing your advert
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“25% off all hampers.”
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