By Scott Galloway

In the music video, ‘The Pretender’ by Foo Fighters, camerawork is used to portray the musical genre of Rock. The use of the close ups of the different band members is used to equally promote all the band members. This is important as unlike pop music videos where the all the attention is on the artist, Rock groups always consist of 3 or more band members. Therefore they when making the music video, they cannot focus the shots on just one person in the band as all of them play a key part in producing the bands music. By showing shots of all the band members, its promotes all the band members work and performance.

The use of the extreme long shot of the lead singer walking up to the mic is used to show all the different instruments that are used in the song. This allows the viewers to connect with the artist as they can see what is used in the music video ad understand how the song is put together.

In the music video ’The Pretender’ by Foo Fighters, the use of the band members long hair is used to create the connotations of wild and rebellion. This is a common connotation of rock band members and resembles their lifestyle. Though this, to audience can see how the band acts and the way the dress and their appearance, therefore if the audience want to connect with the artists, they can grow their hair and dress like them to feel like they are connecting with the band. This also promotes the bands lifestyle and ethic.

In the music video, the use of the actors/ ‘props’ of the riot police is used to create an aggressive and ‘uprising’ tone. As the police are preparing to ‘fight’ when pulling down their visors and holding up their shields creates a rebellious connotation to the band and to the genre of rock. This could also give off a negative vibe to the video as normally when riot police are called to somewhere, it means there is either a lot of trouble or danger.

Contrastingly, in the music video, the use of the high key lighting arguably is used to counter the negative connotations created by the riot police. The use of the high key lighting is unusual as generally there would be low key lighting. The use of the high key lighting gives a positive and enticing connotation to the music video.

In the Music Video, ‘The Pretender’ by the Foo Fighters, the fast paced editing is used to create an exciting and wild tone to the video. The fast paced cuts and excite the audience and catch their attention. Also, it can reflect and promote the bands fast paced lifestyle .

http://www.tubechop.com/watch/3504225

In the Music Video, the use of the whip transitions in the video are used to add excitement and some tension to the video. This can really draw attention to the video and make it exciting and fresh to watch. This would really put an original spin on the video and a fresh look for the band.

http://www.tubechop.com/watch/3504260