Fonts!

Week 3 – Intro to Desktop Publishing

Typography

• Definition: The study of type and its characteristics

• Type does many things– Conveys the message– Creates visual interest– Sets the tone

Typeface and Fonts

• Typeface is a design for a set of characters (letters, numbers and punctuation marks)

• Typeface is NOT the same as font• Font is a specific typeface combined with

variations such as size, style and spacing

Typeface

TypographySerif Ascender

Descender

Cap height x-height

Categorizing Typeface

• Serif – a small cross-stroke at the top and bottom of most letters

• Sans serif – sans means without so a sans serif font means without cross-strokes

• Scalable fonts– displaying a font in any size without any distortion of the typeface

• Points – measuring fonts in points. A point is 1/72 of an inch.

Font Attributes

• Changing the characteristics of a font.– Underline– Bold– Italics– Superscript

– Subscript