Fontography: The creative use of fonts and type In deepest sympathy Do Not Cross I love you CAUTION...
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Transcript of Fontography: The creative use of fonts and type In deepest sympathy Do Not Cross I love you CAUTION...
Fontography:The creative use of fonts
and type
In deepest sympathyDo Not CrossI love youCAUTIONThompson Hall
Stoby’sComputer LabCatfish HouseSpring FlingBloodmobile: Here TodayNo Admittance
FontographyFontography
Fontography
“FEEL”
Readability
Rendering
FONTOGRAPHY: “Feel”
A serif is a small line, curve, flourish, or embellishment projecting from the mainstroke of a letter.
Times New Roman is a serif font.
So is High Tower Text font.
And Copperplate. And French Script.
serif vs. sans serif fonts
A sans serif font, then, is a font without any of the flourishes of a serif font.
Arial is a sans serif font.
So is Calibri.
And Verdanna.
FONTOGRAPHY: “Feel”
And Neuropol.
FONTOGRAPHY
font face, font family, typeface--all refer to the individual “look” of a font
When making font choices, then, you have to consider what “look” you want
FONTOGRAPHY: “Feel”
FONTOGRAPHY
Curlz is a font that feels/looks ______.Here’s a font that feels/looks . . .
How about this font? It feels/looks . . . And this one? It feels/looks . . .
FONTOGRAPHY: “Feel”
FONTOGRAPHY: Readability
The rule is that the stronger the contrast between background and foreground, the better the readability.
Don’t know what to get? The solution is simple. The next time you stop by the library to check out a good book, also check out the donation box that is conveniently located near the entry of the library. Get ideas from food items that are already in the box or read the list of needed items that is posted on or above the box!
Don’t know what to get? The solution is simple. The next time you stop by the library to check out a good book, also check out the donation box that is conveniently located near the entry of the library. Get ideas from food items that are already in the box or read the list of needed items that is posted on or above the box!
FONTOGRAPHY: Readability
Use reverse type sparingly. It strains the eyes, can be hard to read in a bright room, and creates problems for people with vision problems,
It’s simple to donate! The food pantry is looking for any non-perishable food items that you are willing to donate. So clean out your pantry and donate that old box of macaroni and cheese or can of green beans. Or when you start shopping for your Thanksgiving dinner, grab an extra can of cranberry sauce. Then head over to any Plano fire department or public library in Plano and look for the brightly decorated boxes where you can drop off you food!
Don’t know what to get? The solution is simple. The next time you stop by the library to check out a good book, also check out the donation box that is conveniently located near the entry of the library. Get ideas from food items that are already in the box or read the list of needed items that is posted on or above the box!
So this holiday season when you’re gathered around the turkey with your family, digging into those homemade mashed potatoes and bowl full of rolls, know that someone else out there is enjoying their holiday dinner too, thanks to the food you donated.
FONTOGRAPHY: Readability
Headline fonts vs. text fonts
Some fonts work best as only “Headline” fonts . . .
This font is hard to read as a text font. But it has the potential to be useful as a headline font in the right applications.
Headline Font
Here’s another example of a font that is useful as a headline font but would not work well if used as a text font.
Headline
FONTOGRAPHY: Readability
Thick & thin letters influence readability--
I’m an example of both thick and thin.
I’m a less dramatic example of thick and thin.
I’m just an example of mostly thin.I’m gorgeously all
over thin!
FONTOGRAPHY: Readability
The length of ascenders & descenders also influences readability
You’re getting tired of seeing me but I’m a great example of very short ascenders & descenders.
Though I’m a cool, hip font, you’re running a risk to use me because my ascenders and descenders are almost non-existent.
Now that you’re noticing ascenders and descenders, you are figuring out that some fonts have been created for special uses and are not useful as text fonts.
FONTOGRAPHY: Rendering
If your reader doesn’t have Jokerman on his or her computer, then the text will not “render,” or present itself, in Jokerman.
Cool Headline
Cool Headline
Cool Headline
Cool Headline
You can’t depend on WYSIWYG
Take-away Points:
1. Pay attention to a font’s “vibe,” or the underlying feeling it’s giving off.
2. Consider how readable a font is.
3. Use workarounds if you want to make certain your font renders on the screen exactly as you want it to.