Font ResearchHorror font research for our film ‘Adeline’

A font is important because it sets the tone and genre of a film, TV show, commercial, product etc.

For example, the ‘SAW’ franchise would not be as famous or successful if it had a plain font.

Fonts are either serif “Serif”or in sans-serif “Serif”.

Why are fonts important?

A font usually tells the audience the plot/ theme of the movie. The movie company made ‘SAW’ used a different font for the ‘W’ to make it look like a saw or spikes.

Another example is the movie ‘Orphan’. They have used a font that resembles a child’s handwriting to emphasize that this movie is scary but also about children.

Horror Font Conventions

Many movies decide to use classic, simple fonts such as Times New Roman or IMPACT. These fonts may not add a lot of effect, however when colour and other effects are added, these titles can create a strong impact on how the audience see the genre of the movie. For example by adding a red colour and scratch marks.

Typical Fonts

For our horror movie ‘Adeline’ we have been looking on dafont.com for appropriate fonts.

We searched the tag ‘horror’ and found an interesting font called ‘face your fears’.

We like this font as it connotes blood and looks like smeared blood. For this reason we decided for our practise film poster to use the colour red for this font (which we have used as our title

‘Adeline’ font options

Dafont.com also has many other fonts which we looked at to do with horror that connote many horror conventions. As you can see below.

Euro Horror connotes slime Horror Hotel connotes blood and vampires Horror Sketch connotes scratched (by a knife or

sharp weapon)