Too many people spend

money they haven’t earned, to buy things they don’t want, to impress people they don’t like.

To accom-plish great

things, we must dream as well as act.

Bembo™ Baskerville™

–Will Smith Actor

–Anatole France (1844-1924) French novelist

Bembo™Baskerville™

B F JK N Q

a c hp m r

– ¢ –

B F JK N Q

a c hp m r

π ¢ Ω

Spotting Bembo

Uppercase T and lower-case z has sharp razor-like

serifs.

Serifs point in 45 degree angles (in Bembo Italic and Bembo Bold Italic)

Spotting BaskervilleLoop on lowercase letter g

does not connect

Has serifs

Font Facts

Classic style, and is very suitable for magazines, books, invitations, and other text applications.

Font FactsBaskerville is a very

popular know font. It is easily read when used in a big area of text, as well

as for small areas. This transitional serif typeface has a light feel and is very

pleasing to the eye.

Font Family

Bold•Bold ItalicItalic•Regular

[Bembo Pro]

Font Family

Bold•Bold Italic Italic•Regular•Semi-

Bold•Semi-Bold Italic

[Berthold Baskerville, Baskerville Old Face]

Etymology

Created by Monotype staff. Based on the original designs of Francesco Griffo, who was the first modern type designer. History of Bembo originates in Venice in the 15th century. The de-sign is based on type cut by Francesco Griffo for the Aldine Press of Aldus Manutius, and first used in Bembo’s work De Aetna in 1495/96.

Etymology

John Baskerville created this font. He was a type designer, writing master and printer. In 1750 he has his own type foundry and printing works. Benjamin Franklin met with Basker-ville in 1758–they returned to the US with Baskerville’s work and made it popular.

Bodoni™ Caslon™

Where I think

the most work needs to be done is behind the camera, not in front of it.

Human be-ings are the

only creatures on earth that allow their children to come back home.

–Denzel Washington Actor

–Bill Cosby Actor

Bodoni™Caslon™

Spotting Bodoni

Uppercase T and lower-case z has sharp razor-

like serifs.

Serifs point in 45 degree angles (in Bembo Italic and Bembo Bold Italic)

Spotting CaslonClean font with smooth

edges

Serifs of lowercase p and q have distinctive flat

surfaces

Font FactsThe first printings of the

American Declaration of Independence and the Constitution were set in

Caslon. Perfect choice for journals, book publishing,

and corporate communications.

Font FamilyBold•Bold Italic•Italic

Regular•RomanSemi-bold

[Big Caslon, Caslon Pro]

Font FactsEasily recognizable

for the “thick and thin stroke weights”. Attrac-

tive font that is some-what similar to the font Didot. Good for head-lines and big displays.

Font FamilyBold•Bold Italic•Italic

Regular•Roman

[Bodoni Black, Bodoni Condensed,

Bodoni Antiqua]

B F JK N Q

a c hp m r

π ¢ Ω

B F JK N Q

a c h p m r

π ¢ ΩEtymology

Designed by Giambattista Bodoni in 1798. French type designers Pierre Simon Fournier and Firmin Didot inspired Bodoni.

Etymology

This font was created my William Caslon. Caslon was type designer, an engraver and a type founder. He first stated designing typefaces in 1722, and in 1725, he set up his own type foundry. Caslon’s types were based on seventeenth-century Dutch old style designs.

Futura™ Optima™

All you have in comedy,

in general, is just going with your instincts. You can only hope that other people think that what you think is funny, is funny.

In our music, in our everyday

life, there are so many negative things. Why not have something positive and stamp it with blackness?

–Will Ferrell Actor

–Jamie Foxx Actor

Futura™Optima™

Spotting FuturaFont has simple geomet-

ric forms; near-perfect circles, triangles and

squares

Based on strokes of near-even weight

Spotting Optima

Sans serif font; strokes are delicately tapered

and carry residual serifs

Font Facts

Most elegant and leg-ible of twentieth century

sanserifs. Optima is the typeface used on the Vietnam Veterans

Memorial Wall and also in the latest design of British retailer Marks and Spencer’s logo.

Font Family

Bold•Bold Italic•Bold Oblique•Extra Black

Italic•ObliqueRegular•Roman

Font FactsFutura font family

became a popular choice for text and

display setting.

Font FamilyBold•Bold Oblique

Book•Condensed ExtraBold•Condensed

Medium•Light•Medium Medium Italic

B F JK N Q

a c hp m r

π ¢ Ω

B F JK N Q

a c h p m r

π ¢ ΩEtymology

Paul Renner designed Futura in 1927. Renner was a graphic art-ist, painter, type designer, author, and teacher. He began his work as a book artist. Futura is the only typeface that has been granted registration under copyright as an original work of art. The full copyright belongs to Renner and his heirs.

Etymology

Hermann Zapf, a German cal-ligrapher, book designer, teacher and type designer created this font. During the World War II, Zapf was a cartographer. He became 20th century’s most significant type de-signers and calligraphers by buy-ing writing manuals, and teaching himself the art of typography.

One of the things

that kept me out of trou-ble was do-ing something creative, cre-ativity can`t be judged.

We all have our imper-

fections. But I`m human and you know, it`s important to concentrate on other qualities be-sides outer beauty.

Courier™ Helvetica™

–Beyonce’ Knowles Singer

–Beyonce’ Knowles Singer

Courier™Helvetica™

B F JK N Q

a c hp m r

π ¢ Ω

B F JK N Qa c hp m rπ ¢ Ω

Spotting Courier

Easily recognizable

Designed to resemble

the output from a

strike-on typewriter;

monospaced slab serif

Spotting HelveticaLoop on lowercase letter g

does not connect

Has serifs

Font Facts

Classic style, and

is very suitable for

magazines, books,

invitations, and

other text applica-

tions.

Font FactsBaskerville is a very

popular know font. It is easily read when used in a big area of text, as well as for small areas.

This transitional serif typeface has a light feel

and is very pleasing to the eye.

Font Family

Bold•Bold Oblique

Oblique•Regular

[Courier New]

Font FamilyBold•Bold Italic

Italic•Regular•Semi-Bold•Semi-Bold Italic

[Berthold Baskerville, Baskerville Old Face]

Etymology

IBM commissioned Design of the original Courier New typeface in the 1950s for use in typewriters. Howard Kettler, a worker for IBM designed courier 1955.

EtymologyJohn Baskerville created this font. He was a type designer, writing master and printer. In 1750 he has his own type foundry and printing works. Benjamin Franklin met with Baskerville in 1758–they returned to the US with Baskerville’s work and made it popular.

There’s a lot of trials and

tribulations you have to go through to get what you want, especially if you feel like it belongs to you.

I`m a per-fectionist.

Sometimes I have to remind myself that it`s OK if there are flaws here and there.

Clarendon™ Rockwell™

–Keyshia Cole Singer

–Tyra Banks Model

Clarendon™Rockwell™

B F JK N Q

a c hp m r

– ¢ –

B F JK N Q

a c hp m r

π ¢ Ω

Spotting Clarendon

Contemporary feel;

Tail of lowercase a draws upward; tail of uppercase Q loops in-

side circle of letter

Spotting RockwellSlab serif

Blunt, straight-edged serifs; clipped slab serifs;

angular terminals

Font Facts

Classic style, and is very suitable for magazines, books,

invitations, and other text

applications.

Font FactsGood for headlines and posters, and is

legible in very short text blocks.

Font Family

Bold•Light•Roman

Font Family

Bold•Bold Italic•Italic Ligh•Regular

[Rockwell Extra Bold]

Etymology

Originated in England in 1845. Clarendon is an Eng-lish slab-serif typeface. It was created in England by Robert for the Fann Street Foundry in 1845. Polished by Edouard Hoffmann and Hermann Ei-denbenz at Haas (company), a little over a century later.

Etymology

Created by Monotype Imag-ing. Rockwell’s precursor was a design called Litho Antique (produced by the Inland Type Foundry in 1910). The American Type Founders later revived this face during 1920s. Morris Fuller Benton (font designer) cut sever-al new weights– and The Mono-type Corporation produced the new version, Rockwell, in 1933.