Following The Green Light - Future of Game Distribution (Different Games)

FOLLOWING THE GREEN LIGHT

A strategic design project on the future of inclusive game distribution.

Andrea Morales Coto [email protected] @mentapurpura

What it’s all about

To explore ways of game distribution that are adaptable to change, diverse, and run by community consensus, all through the lens of strategic design.

But why?

STRATEGIC DESIGN GAME DESIGN+Using design methodologies as a way to tackle complex problems that can’t be solved by a single discipline.

My passion and reason to be here today.

THE OUTCOMES OF A STRATEGIC DESIGN PROCESS DEPEND ON THE WAY THE CHALLENGE IS FRAMED.

The solutions can be games, services, products, experiences…

I believe that games have the potential to seamlessly unveil the backdrop of technology to underserved communities.

If our future depends on the artificial, how are we using games to create more inclusive futures?

manufacture: materials needed such as electricity, etc.

distribution: mediated by publishers or not, involved point of sale (can be offline or online)

manufacture: human labor involved in game dev

marketing and sales

circulation amongst players

throwing away/ digital shelfing




marketing and sales



ii




marketing and sales



ii

What about inclusion in the rest of the value chain?

Why game distribution?

COMMODITIZATION VIRTUALIZATION+Digital purchases, value, price point, “sacred” ritual of playing games with others?

Access gaps, games being defined as VIDEOgames.

CENTRALIZATION+Big fish vs. Little fish in distribution, censorship, monopolized circulation.

WHAT IF WE COULD DISTRIBUTE GAMES IN A WAY THAT IS RESILIENT, DIVERSE, AND RUN BY

COMMUNITY CONSENSUS?

FOLLOWING THE GREEN LIGHT

RESEARCH

COCREATION

PROTOTYPING

Research: Historical Conceptual Map

QUARTERSCARBON

EMISSIONSVERTICAL

INTEGRATIONHARDWARE

RACE

DLCs

DONATIONS

EPISODICGAMES

EARLYACCESS

GOTY ANDEDITIONS

PACKAGING

TRANSPARENTPAYMENT (HB)

SOUNDTRACKS BUNDLES

CHECKS MAILINGMONEY

BUGCONTROL

FAIRPRICING

COCREATION

SOCIALNETWORKS

OPENALPHA

REFUNDS

INFORMALDISTRIBUTION

ADULTS ELITES

NO OBJECT/TOYS

BOARDGAMES

CHILDREN

RELIGIONGAMBLINGVIRTUE

MAMEARCADE

PIRACYSOVIETGAMES

CLONECONSOLES

INFORMALECONOMY

GIFTECONOMY

SINPROHIBITION

ERA

WOMEN UNDERSERVEDCOMMS.

PROGRESS/PROPERTY

ELITE BUTSHAREDSPACES

COINOPS

BARS

GASSTATIONS

ARCADES

CONVENIENCESTORES

MUSEUMS

PERSONALCOMPUTERS

OFFLINEBBS

ONLINECOMMS.

MESHNETWORKS?

SENIORCITIZENS

ASIANAMERICANS

LATINOS

DISABILITIESAFRICANAMERICANS

ROADSAND BOATS

LITOGRAPHY DRM/IP

TRAINS! PHONE LINE SERVERS INTERNET

EXCLUDEDAUDIENCES

GAME OBJECT

INFRASTRUCTURE MODE OF PAYMENT

PRESENTATION

COCREATION MODES

COCREATION CHALLENGES

SPACE OF DISTRIBUTION

INDIEDEVS

PINBALLS HARDCODED GAMES

CARTRIDGES FLOPPY DISKS DOWNLOADS

CROWD FUNDING

QUARTERSCARBON

EMISSIONSVERTICAL

INTEGRATIONHARDWARE

RACE

DLCs

DONATIONS

EPISODICGAMES

EARLYACCESS

GOTY ANDEDITIONS

PACKAGING


SOUNDTRACKS BUNDLES

CHECKS MAILINGMONEY

BUGCONTROL

FAIRPRICING

COCREATION

SOCIALNETWORKS

OPENALPHA

REFUNDS


ADULTS ELITES

NO OBJECT/TOYS

BOARDGAMES

CHILDREN


MAMEARCADE

PIRACYSOVIETGAMES

CLONECONSOLES

INFORMALECONOMY

GIFTECONOMY

SINPROHIBITION

ERA


PROGRESS/PROPERTY


COINOPS

BARS

GASSTATIONS

ARCADES

CONVENIENCESTORES

MUSEUMS

PERSONALCOMPUTERS

OFFLINEBBS

ONLINECOMMS.

MESHNETWORKS?

SENIORCITIZENS

ASIANAMERICANS

LATINOS


ROADSAND BOATS

LITOGRAPHY DRM/IP


EXCLUDEDAUDIENCES

GAME OBJECT


PRESENTATION

COCREATION MODES



INDIEDEVS



QUARTERSCARBON

EMISSIONSVERTICAL

INTEGRATIONHARDWARE

RACE

DLCs

DONATIONS

EPISODICGAMES

EARLYACCESS

GOTY ANDEDITIONS

PACKAGING


SOUNDTRACKS BUNDLES

CHECKS MAILINGMONEY

BUGCONTROL

FAIRPRICING

COCREATION

SOCIALNETWORKS

OPENALPHA

REFUNDS


ADULTS ELITES

NO OBJECT/TOYS

BOARDGAMES

CHILDREN


MAMEARCADE

PIRACYSOVIETGAMES

CLONECONSOLES

INFORMALECONOMY

GIFTECONOMY

SINPROHIBITION

ERA


PROGRESS/PROPERTY


COINOPS

BARS

GASSTATIONS

ARCADES

CONVENIENCESTORES

MUSEUMS

PERSONALCOMPUTERS

OFFLINEBBS

ONLINECOMMS.

MESHNETWORKS?

SENIORCITIZENS

ASIANAMERICANS

LATINOS


ROADSAND BOATS

LITOGRAPHY DRM/IP


EXCLUDEDAUDIENCES

GAME OBJECT


PRESENTATION

COCREATION MODES



INDIEDEVS



CROWD FUNDING

Research: Insights

This area hasn’t been explored beyond changes in connectivity because payment is not questioned.

Bundling is seen only as a way to access money, not a larger community.

Tech change is vital part of keeping the industry alive because games are created around tech.

heavily concentrated diz models are prone to crisis due to lack of resilience to tech changes.

Physical distribution lowered barrier of appropiation and modification.

monopolies of distribution tend to be justified by ease of access for consumer.

In the face of a lack of resources, audiences take over distribution through appropiation.

BOARD GAMES FOLLOWED PATHS OF PRIVILEDGE FROM COLONIES TO ELITES AND BACK BECAUSE OF ACCESS TO MATERIALS

Visualization of paths of distribution and link to infrastructure is invisible as content has been highlighted more than process.

Cocreation modes are not new, online accelerated them.

Research: Design Criteriaconcentrated

disperse

onlineoffline

Cocreation: Workshops

Cocreation: Workshop Outcomes






















Players remember games as tech-related experiences because the industry does so too.

Circulation is different from distribution (and perhaps more relevant) as it involves the community directly.













Circulation is different from distribution (and perhaps more relevant) as it involves the community directly. i

i

i

i

i

i







Circulation is different from distribution (and perhaps more relevant) as it involves the community directly.

i

i

i

ii

i

Next Steps: Cocreation and PrototypingCOCREATION: 10 more interviews.

RESEARCH: 3 more workshops (looking for participants!)

PROTOTYPING: 3 rounds.

FOLLOWING THE GREEN LIGHTAndrea Morales Coto [email protected] @mentapurpura

Send me an e-mail to participate!

Following The Green Light - Future of Game Distribution (Different Games)

Presentations & Public Speaking

Transcript of Following The Green Light - Future of Game Distribution (Different Games)