Following Standards: Communication Systems
13
“Find meaning behind the service or product. Meaning manifests everywhere. Look around you. Think like Andy Warhol. He made soup cans arresting and provocative. Everything has potential. Know the brand, know the audience, and use the logo to connect the two.” Capsule, 2008, p. 78
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Transcript of Following Standards: Communication Systems
“Find meaning behind the service or product.
Meaning manifests everywhere.Look around you. Think like Andy Warhol. He made soup cans arrestingand provocative.
Everything has potential.Know the brand, know the audience,and use the logo to connect the two.”
Capsule, 2008, p. 78