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The holidays are here, and we know busy entrepreneurs like you are working hard to make the most of it. So, we thought we would help out and share some of our favorite email and social media tools and resources to assist with your marketing. They’ve sure helped us. And, using social media and email together can help you get your messages read this season and beyond. So here are 12 email and social media sites for the holidays (and all year round). Happy Holidays!

12 Email and Social Media Sites for the Holidays (and All Year Round).

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Killer Buttons We’ve developed our very own, easy-to-use call to action button creator called the

VerticalResponse Button Builder! It allows you to easily create your own call-to-action buttons to place in your emails or on your website. Type in your text, choose your style, and download your button, drag it to your desktop, or email it to yourself, and you’re good to go! Learn more about buttons on the VerticalResponse Email Marketing Blog Post.

Copywriting Tips Copyblogger.com is chock full of relevant, quick articles to make you think

about your copy in new and different ways. Check out their insights, ideas and tips to make your copy even stronger.

Holidayyy

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HAppy HoLIdAyS GIfT 2011: 12 Great Great Email & Social Media Marketing Tools & Resources

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3Email Rendering in Different Email Clients Have you ever sent yourself a test of

your email and it looked different than what you expected? That’s because email clients like Gmail render the code differently than outlook. Avoid strange looking emails by sending a test to EmailOnAcid.com and see how it looks in 48 of the most popular email clients and mobile devices. It takes 5 minutes, and you can test up to 3 email clients for free!

4Which Test Won? Testing is an exciting and essential aspect of email marketing; however, it often gets

overlooked. Anne Holland’s site, WhichTestWon.com, was developed to educate and inspire businesses and marketers about testing. According to Which Test Won, testing can help generate 40% more leads and 20-25% more sales, yet fewer than 40% of marketers do any tests at all. Give your testing skills a spin by taking the weekly ‘Which Test Won’ poll. you might be surprised by the results!

5 Subject Line Checker did you know that over 35% of spam is

detected by the subject line? Get into the inbox by checking your subject line. Quickly preview your subject line across email clients and devices.

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HAppy HoLIdAyS GIfT 2011: 12 Great Great Email & Social Media Marketing Tools & Resources

www.verticalresponse.com

follow us on:

8Social Media & Twitter Management Want to organize and manage all of your social media sites in one? Hootsuite, a social

media communications dashboard, gives you the ability to manage several social media and twitter accounts, update multiple networks, schedule tweets and posts, and tracks your post results all in one platform. It’s an essential tool at VR!

7 Link Shortening Service & Tracking Since Twitter only allows for 140

characters, you’re pretty short on space. Though links in your tweets are now automatically shortened to 19 characters, services like Ow.ly or Bit.ly will also allow you to shorten, customize, track and analyze all of your links.

6VerticalResponse Marketing Blog The VR Marketing Blog is VR’s very

own resource for everything from building your email list, savvy subject lines, copywriting success, email delivery, and more. We’re also proud to have won an International Stevie® Award for best copy and content, be a 2011 finalist in the American Business Awards, and get named as one of the top 5 blogs to jumpstart your email marketing by Kabbage, Inc.

9Online Influence Discover your ‘online influence’ and compare scores with friends or

competitors. Klout provides social media analytics by measuring data from your networks including Twitter, facebook, LinkedIn, foursquare, youTube, Last.fm, Blogger, YouTube, Flickr, Google+ and even Instagram. Keep up with the competition and check back daily to see how influential you are.

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HAppy HoLIdAyS GIfT 2011: 12 Great Great Email & Social Media Marketing Tools & Resources

www.verticalresponse.com

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Facebook Insights & Analytics

Facebook Insights is a free service included with your business facebook page that provides metrics/analytics regarding your facebook growth, demographics, consumption of content and trends. It’s a great way to understand your audience and increase engagement.

10 Facebook Personalization & Apps

Take your facebook business page to a whole new level with customized templates and platforms. Several free or inexpensive companies provide facebook apps that allow you to personalize your page and engage your audience beyond the basics. Here are a few of our favs: Involver, North Social, Offerpop, Wildfire and Shortstack.

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12 Sites & Blogs Keeping up to date with the latest marketing/social media hints, tips

& trends is a must. Here are some of our favorites we visit on a daily basis:

Social Media/Marketing:Social Media Examiner

MarketingProfs

Social Media Today

ClickZ

Mari Smith

Convince & Convert

Small Biz: Inc. Small Biz Trends iMedia Connection

American Express OPEN Forum