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Transcript of Follow Up on Launch
8/6/2019 Follow Up on Launch
http://slidepdf.com/reader/full/follow-up-on-launch 1/3
enough to record a clip forus anyway and the kids
seemed to have fun withthe concept overall.
With each of the scriptsections recorded by differ-ent individuals, we have
been able to mix and edit thevideos already obtained intoa complied video mashwhich represents the scriptoutlined for the campaign.We have included thescreenshots from videos usedin this compilation whichhave been included to theside here, or you can checkout our latest video on our
YouTube channel(http://www.youtube.com/
users/sweetassocial)
At our launch event, we out-lined the overall objective of thecharitable trust established and
what we are trying to achieveas well as unveiled some of our
plans going forward from thispoint.
On the day, we asked peo-ple to help us share the mes-sage by reading the whole orpart of our campaign script,with a prize pack up forgrabs for the top video of theday. These were awarded tolocal Massey High students,Emotion & Vanessa. Wefound that more people than
we expected don’t seem tolike the camera... includingone of the Red Bull girlswhich shocked us a little, butprops to her for getting infront of the camera anyway!
Unfortunately the soundon Mr Whippy’s video is nogood as our web cam didnot like the wind! PaulaBennett, who did not seemto like the booth too muchfor some reason, was nice
The Unveiling of our “YouTube Booth”
We really need your help!We don’t think this is a problem we can
tackle alone, nor do we want to be the
only ones trying to help youth with
these issues. That's why we need you!
Hopefully you are still able to assist us
in making this a reality in whatever way
you can and we really appreciate your
taking the time you have already taken.
With these issues in the headlines in
recent weeks, we have a feeling that
this time, we may have a little more
interest from the general public when
we are trying to warn them about the
dangers online. Especially as it appears
more and more users are becoming
aware of the lack of protection online
and when parents are largely not pre-
sent its little help that the justice sys-
tems are powerless. Lets just hope
more kids and parents alike realize this
without having to first experience the
kind of issues we have seen until now.
We are rather out of our depths with
this and have been trying to get in
contact with Tori McCauley, the 13 year
old on Close Up the same day as our
launch as I think she could defiantly
help and was incredibly articulate! ;)
H e l d a t M a s s e y C o m m u n i t y
H o u s e o n 2 7 t h M a y , t h e
l a u n c h e v e n t f o r o u r c a m -
p a i g n w a s g r e a t f u n f o r a l l
i n v o l v e d . W e g a v e a w a y a
p r i z e p a c k w o r t h o v e r $ 3 0 0 ,
w h i c h w a s s h a r e d b e t w e e n
t w o M a s s e y H i g h S t u d e n t s ,
E m o t i o n & V a n e s s a , w h o w o n
f o r t h e b e s t v i d e o o f t h e d a y .
The hope is that we are able to adapt and modify our drafted workshop & training solutions and also utilise an online facilitated peer
mentoring platform for youth that we intend of creating in application format to enable them to be able to seek support and guidance
from each others experiences online as well as in the "real world".
Volume 3, Issue 1
S w e e t A s S o c i a l M e d i a T r u s t
We would greatly appreciate any feedback and insights you may be able to offer and would also
recommend you check out the site regularly as we are always updating it, you can find at
sweetassocialmedia.com
PEOPLE WE CAPTURED AT OUR “YOUTUBE
BOOTH” LAUNCH & YOUTH WEEK EVENT 27
MAY 2011 AT MASSEY COMMUNITY HOUSE
NEXT SHOWCASE OF THE YOUTUBE BOOTH: on
the 4th of June we will be at Zeal, 20 Alderman
Drive, Henderson - Ft. Diesel Phoenix
‘ Celebrate Technology’—Youth Event &
Campaign Launch for Youth Week, 2011
June, 2011
The “offline” version of the Check-In services
8/6/2019 Follow Up on Launch
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Plus with our “YouTube Booth”
out and about at various
events, we are hoping event
organisers can also assist with
additional prizes for top videos
of the day from each event. We
also have plans to implement
and facilitate a peer mentoring
type system using online tech-
nologies where these kids can
support and help one and
other. Combining this with a
training and mentoring type
program where teaching and
facilitating these messages
being deliver will be done in a
"Pay It Forward" or "Crowd-
Sourcing" fashion to help us
spread the message. We also
have intention to push the viral
YouTube video edits submitted
for prizes to the mainstream
media channels where we will
pressure them for airtime to
build awareness of what is a
broader social problem.
We hope that Youth Week 2012
will see us enjoying what we
hope to be much greater aware-
ness of these issues, as we put
on our Celebrate Technology &
The #BeNiceOnline Campaign Message & Script
More about the launch & “YouTube Booth” plans
Youth (Week) Event in 2012.
We have not yet secured the
required financial sponsorship
to fully support our plans and
intentions, however we haveseen great support from the
"social media" engaged brands
to help us make this a reality.
Already we have had prizes and
support offered but no where
near the amount we will require
to pull this off.
The recent publicity of cases the
likes of Natalia Burgess, dubbed
the “Facebook stalker” continue
to bring attention to these risks. And with at least 3 reports of
kids taking their own lives after
being victims of cyber bullying,
the 13 year old on National TV
speaking out about bullying in
our schools and meeting with
John Key is not even old
enough to know what the "Y2K
Bug". Those of us old enough to
remember the dawn of the new
millennium , can understand the
significance of not knowing a
world without the internet! For
everyone to be reminded, we
wrote and have been recording
the following script:
Page 2
‘‘‘‘Celebrate Technology’— Youth Event &
Campaign Launch for Youth Week, 2011
We are hoping to be
able to run this #BeNiceOnline
YouTube awareness building
campaign for between a six and
twelve month period.
We will feature weekly compe-
titions and prizes awarded for
week’s top video capturing the
“Be Nice Online" message.
Monthly prize packs for the best
video edit of the month that
represents our campaign script
and message.
We did experience our fair shareof glitches with our rushed
launch last week, (includingmissing a lot of a school trafficwith a late set up) but we stillmanaged to engage a few of thelocal kids in the community, withroughly 5 or 6 of them startingfrom start to end.
With a range of people willingto get in front of the camera andoverall we had relatively highengagement with a slightlysmaller than .anticipated audi-ence. Luckily enough for us, the
ICE box, Jane from Massey
Community Centre, Sam fromDiesel Phoenix, Richard fromMr Whippy, the Red Bull girls(sorry no names!), the teamfrom PDF2Print, Mike fromBurger Fuel Lincoln Road, Andy from Social Safe & too many others to list here.... !
The YouTube Booth which will be this Saturday at local concert held at Zeal in Hendersoncalled Revelry20Eleven.
Minister Paula Bennett
stopped in and even recordeda short clip for us which we
added to our campaign mix
from the launch which you can
find on our YouTube channel too
We could not have done it
without the support of many
other individuals and organiza-
tions including Chade from
Sports Waitakere, Skylar from
Social Media…It’s <ur take>
The Internet made the world
different. And technology has
changed the way we’re interacting…
But at the end of the day… Its still,
just about talking. So whether it’sonline or off, speak to people with
respect, don’t say things you don’t
mean and treat others the way you
would like to be treated. When you
see someone getting picked on,
have the courage to say some-
thing… And remember, in the
online world… things are not always
as they seem. So… Stop and
Think… Cause once you click, you
lose control.
Help us to Share the message
and let’s show others how to beSweet As with Social Media!
For more details or assistance,
please contact:
Jess Maher 022 671 4060
Project Coordinator Sweet As Social Media
sweetas@assistnz,com
8/6/2019 Follow Up on Launch
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What we learnt last time… “YouTube Booth” Concept
Further Corporate Sponsorship required?
Page 3
Volume 3, Issue 1
Watchdog: Bullied kids'
parents left in dark
By Vaimoana Tapaleao
Schools do not have to tellparents if their child has beena victim of bullying - some-thing the Human Rights Com-mission wants changed.
Chief Commissioner RosslynNoonan has criticised the ideathat Ministry of Educationguidelines indicate schoolsare not required to pass suchinformation on to parents.
But a school is required tonotify the parents of the bul-lies.
In an article by Ms Noonan intoday's Herald , she says thecommission has receivedmany complaints from par-ents of bullying victims.
NEW ZEALAND HERALD, 2011NEW ZEALAND HERALD, 2011NEW ZEALAND HERALD, 2011NEW ZEALAND HERALD, 2011
http://www.nzherald.co.nz/nz/
We had our launch event, trial run for our “YouTube Booth”
and Youth Week ‘CelebrateTechnology’ event on Friday 27th May.
We had the Wii projectinggames onto the Community Hall wall, the YouTube Booth in the sideroom, Sam from Diesel Phoenix brought down his guitar and treated us to some acoustic and Mr Whippy and the Red Bull Girlscame down in support and evendid a video for us each!!
But as with all “firsts”, the les-
sons and mistakes give consider-able opportunity for learning!
Here's some of ours…
•Young girls were much more
willing to share than boys…
• Always have your projector going!
It makes all the difference for kids
to then get to see themselves on
the channel instantly.
•Different people would prefer the
booth over talking face to camera
with nothing to hide behind!
Others would prefer having
costumes and props helpful to
getting in front of the camera…
•The whole script is too long for
people to read the whole thing
through at events, the call out
cards should be used instead
with different filler lines… The
kids seemed to prefer the ones
that posed a question, like the
‘bystanders can make all the
difference, will you?’
•The Introduction aspect needs
to be made explicit, only a few
people introduced them-selves…
•More interaction with their
stories and content, need to
explicitly ask questions maybe,
even have cue cards for booth
operator?
*we had a wee glitch with the
printers, in the end, we probably
missed a fair majority of themajor school rush of kids as we
were not set up enough to
capture the main rush of them,
however, in our busiest mo-
ments, we were rather inun-
dated so it was fairly clear we
needed more “booth operator
support” and also potentially
another recording device to
interact with people not wanting
to go into the booth so much..
capture some of the gold in the
“saw dust” of prior conversa-tions where we were often
engaging people in the concepts
but not able to
draw them in front
of the camera…
As it is our intention to hopefully take this campaign to a national level and run it throughout the
various schools and youth groups some of whom have already expressed interest, we are going to
really need help. We have worked out that we can be eligible for the WINZ grant to hire and train
youth that have been on the unemployment benefit for more than 3 months, so the $5000 they
grant would almost cover the cost of labour, but as a NFP, this is not an arena we’re familiar with-
we assume that approaching a corporate sponsor for financial backing is our best bet we really
need help with this one, your feedback and suggestions only, which are invaluable to us!
Boot h Booth Booth Booth
To keep up to date with these competitions, “Like” our Face-book page (http://www.facebook.com/SweetAsSocial) or follow us on Twitter ([email protected] )
We have scheduled our video campaign on YouTube to run for the followingtwelve months. With the end of our viral campaign, coinciding with Youth Week2012, during which time we will organise a massive festival style charity gig in theCelebration of possibilities, technology & youth in New Zealand, which we have al-ready begun bringing together. At this event, a year out from now, we will unveil our campaign script videos & which of the several video mix edits from the variousEvents, school visits & monthly winning script mixes (out of those twelve monthlyprize winners) will be chosen to represent the YouTube project as our TV campaign.
During that time frame, we will be offering weekly prizes for the Top #BeNiceOnlinevideo message of the week (this does not limit you to our script, however for an outline of therequirements please see http://www.cyberbullying.org.nz/youngpeople/).\his will run alongsidethe monthly awarded prize packs over the next 12 months for the Best #BeNiceOnline Cam-
paign Script Mash-up Video from each month.
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