Follow the GMMP Monitoring Methodology Guides Monitoring involves: Quantitative Analysis: the...

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Page 1: Follow the GMMP Monitoring Methodology Guides Monitoring involves: Quantitative Analysis: the numbers of women and men in the world's news, the types.
Page 2: Follow the GMMP Monitoring Methodology Guides Monitoring involves: Quantitative Analysis: the numbers of women and men in the world's news, the types.

Follow the GMMP Monitoring Methodology Guides

Monitoring involves:Quantitative Analysis: the numbers of women and

men in the world's news, the types of story in which they are found, the roles they play in the news.

Qualitative Analysis: A detailed study of some news stories, to illustrate basic patterns in the reporting. This analysis will be done by the national and regional coordinators. But we need every individual monitor to help identify suitable stories.

Getting started

Page 3: Follow the GMMP Monitoring Methodology Guides Monitoring involves: Quantitative Analysis: the numbers of women and men in the world's news, the types.

Which media to monitor and how to select them

National mediaMost important – by circulation or reputationTry to reflect balance and diversity across ownership,

political views, audience, language, geography,Accessibility – must be able to receive it.

Look at the listing of GMMP media density bands to see how many newspapers, radio, television and where applicable, online news sites and twitter feeds should be monitored in your country.

Getting started

Page 4: Follow the GMMP Monitoring Methodology Guides Monitoring involves: Quantitative Analysis: the numbers of women and men in the world's news, the types.

12 to 14 Main stories news only!If story starts on main news and is continued elsewhere

code all of it;Code all items on main page, then move on;

Code images the same as you would another story;

What NOT to code:Editorials, commentaries, letters to editor;Story listingsJokes and cartoonsWeather reportsAdvertising

When in doubtcode it and let us know

What to code - Print

Page 5: Follow the GMMP Monitoring Methodology Guides Monitoring involves: Quantitative Analysis: the numbers of women and men in the world's news, the types.

Main news only!Full news bulletin: include all types of news, local, national,

international. etc;Sports and weather – where part of the newsOnly one from each station

What to code: Radio & Television

What NOT to code:Introductions or headlines sectionsScrolling news text;AdvertisingDocumentaries, entertainment programmes

When in doubtcode it and let us know

Page 6: Follow the GMMP Monitoring Methodology Guides Monitoring involves: Quantitative Analysis: the numbers of women and men in the world's news, the types.

Major national websites first!Then regional (in-country) or local sitesNews only sites. Sites that reflect diversity and balance 

What to code: Internet News

What NOT to code:Regional and international sites – someone else is taking care of it!BlogsNews aggregation sites such as Google News, Huffington Post and RedditWire services

When in doubtcode it and let us know

Page 7: Follow the GMMP Monitoring Methodology Guides Monitoring involves: Quantitative Analysis: the numbers of women and men in the world's news, the types.

Twitter feeds that clearly belong to national (and if necessary, local) media houses.

Twitter feeds concerned with news only.Feeds that reflect diversity and balance.  

What to code: Twitter News

What NOT to code: Regional and international news media twitter feeds such as @asianewsnetwork Citizen bloggers and individuals accountsWire services (e.g. @Reuters)Specialist services (e.g. @BNN) When in doubt

code it and let us know

Page 8: Follow the GMMP Monitoring Methodology Guides Monitoring involves: Quantitative Analysis: the numbers of women and men in the world's news, the types.

Rule1: Accuracy•A few mistakes can tarnish the entire exercise and damage it’s credibility

Golden Rules of Media Monitoring

Rule 2: Fill in the form.•Do it to the best of your ability. Check it again•For most there is an “unsure” option – this is bad but better than nothing.

Rule 3: Rely on the story ONLY not what you might know•Do NOT hunt for items about women or gender.• Always refer to the GMMP methodology guide.

Page 9: Follow the GMMP Monitoring Methodology Guides Monitoring involves: Quantitative Analysis: the numbers of women and men in the world's news, the types.

Rule 4: Back to Basics. When in doubt refer to the GMMP methodology guide.If the answer is not there, go to the overall objective: “to monitor gender representation in the most important news of the day.”Work back from this point.Communicate with us!

Golden Rules of Media Monitoring

Rule 5: When it is, clear it is clearIf the answer is not clear from the outset and you find yourself having serious doubts about it, it is probably not clear. In which case err on the side of caution.

Page 10: Follow the GMMP Monitoring Methodology Guides Monitoring involves: Quantitative Analysis: the numbers of women and men in the world's news, the types.

It’s about solidarity so in a lot of ways it gives me courage. - Gitiara Nasreen, Bangladesh. It is democracy in action, civil

society making their voices heard...it reminds us of our humanity. - William Bird, South AfricaA great experience for us! We are all very

excited to participate in the GMMP because it is something that happens in the real world. Maria Angeli, Cyprus

“Being part of the GMMP network has been a learning experience for me ...it will help me become a better journalist. - Eliki Drugunalevu, Fiji.