Folk rock Digipack research

Our digipack

• A Digipack is a book-style fold out paperboard or card outer binding used to hold CDs on the inside, the digipack allows the manufacturer more creativity with the graphics and overall design. The panels can range from from 4, to 6, to 8 etc

• For our chosen track we must create a Digipak to market the band – this will be done using skills of editing, software e.g. Photoshop, photography and design skills.

Front image of digipack

Examples of these

IMPROVEMENTS:

cover is not a photograph which is more background. This is in keeping with Examples, link to marketing, common for digipaks of other the the most dominant theme of folk what audiences match, use mainstream genres but hand drawn rock which is being in touch with target audience research, look which is a common feature of folk rock nature.

at marketing of folk rock or other album art that is often painted or drawn. genres, the selling, the genreThe actual font looks like cursive and the audience Of the album covers I researched in this joined up it looks like it has been presentation and the ones on myhandwritten as opposed to type.

, folk rock theme of staying in touch with relying on artist’s musical talents and nature, along with the very simple his reality (Iron & Wine: Boy With A setting of the artist lying on the grassy Coin).

. The artist has been depicted similar to his real life self. Here he has a large beard with an open necked shirt, and appears to be sleeping.

Back cover big image

Back cover

• The background matches the front cover as it is also hand drawn with a grass ground background, the font type and colour remain the same.

• Although curiously, the artist here is completely absent – but his imprint is left behind on the grass so when looking at the back the viewer stills thinks of the artist, who has actually been made conspicuous by his absence. The record label’s logo, website and address are present next to the barcode to sell the label themselves and associate themselves with the artist as well as give credit.

Front image of Munford and sons digipack

Description

• The font type is in capitals and a very simple font, • A photograph has been which looks quite classic used for the front cover looking. • which looks like a typical The fontcolour used is a street, and the focus is on simple black on white, which the shop

on the middle is in keeping with the which looks like an old simplicity of the folk rock charity shop, a boutique or a genre.

• Simplicity shows no shop that sells vintage need for showing off or clothing – not any shop that glamour, indicates humility would be found on the high which leads to introspection street and does not need to which the artists are sold as. be flashy with lights and big displays to advertise itself. Although this cover does not reference nature, the vintage impression is consistent with folk rock music being presented in a way as having links with history and past culture, and The band have been depicted wearing the typical dress of the music style which is closely fashion/dress is a large partrelated to how indie artists dress.

• They are wearing hats, waistcoats, baggy jeans tucked into of culture – this genre boots, long coats and instruments in hand. They look like mannequins in the shop window, characteristic is also seenwhich as mentioned in the analysis of the front cover on the right looks like from another time within the music video iron & period – they are the band in the shop window, they have become the product and you can Wine: Boy With A Coin buy them. Their instruments being forefront even before them shows the music is the most where the dancers are all important part. Under their hats they all have long floppy hair and stubble.

• Although not the dressed in a very classic typical long beard of many other male artists in the folk rock genre, there is still stubble style of dress with even theirindicating their maturity and the facial hair symbolizes their masculinity and maturity, perhaps make up and in a traditional indicating they will grow it into a beard – they’re young and new artists but their experience seeming dance.

• and music is growing along with themselves as person. Again this sells the artist as looking into the deeper meanings of life, and very much about the music although this impression is slightly juxtaposed by their becoming the product in the window the aesthete of what the customer wants to be

Back cover

Description

• The background is even simpler than the front and focuses on one window, which matches the shop window on the front cover, on a blank white wall.

• The colour scheme is all white and glass, very simplistic once again and the band are absent from the back cover – but the window has been left slightly open, and with the track titles printed underneath shows that by listening to this album you have been let into the band’s collective mind.

• This references the genre which is there for introspection and usually has descriptive lyrics of significant events as opposed to a clubber tune with three words being repeated to a repetitive tune. The record label’s logo, website and address are present to sell the label themselves and associate themselves with the artist, as well as give credit to them for helping produce the album.