THE RF FOLDING TABLE

ROCKAFELLA FURNITURE SDN BHD

SAYUTHI BIN SHAARANMOHD ZULRAIDI BIN RUSLAN

NOR SHAJAR HIMMAH BT ZULKEFLI

quality craftsmanship, materials and affordable

Merchants for Furniture, hotel liners, corporate executive, small business owner, and home office

those seeking quality furniture with specific technological needs

Promotion- Media (Internet, catalog distribution, and advertising)

INTRODUCTION

opens to 3 sizes, seating up to 12 people which sets up in 20 seconds.

SIZE ONE - Can fit 1 to 4 people

SIZE TWO - Can fit 4 to 6 people

SIZE THREE - Can fit 6 to 12 people at a full length of 9 feet 2inches long.

folds onto a slim 9 inches, thick approximately 36 inches square shape

combination of wood, plastic or metal with wood or metal legs.

PRODUCT REVIEW

BENEFITS FROM THIS PRODUCT

9 inch thick nearly square size. Very easy to store in small places Versatile, multipurpose used for indoors an

outdoors combination of wood, plastic or metal with

wood ormetal legs

Last for generation

DIMENSIONS

• Opens to a full size of 9 feet 2 inch long, 30 inch high and 36 inch wide.

• Folded, it is 30 inch high wide and 9 inch thick• For only RM999.99

• COURTS• SINGER• IKEA• FELLA DESIGN

Based on our technological integration and quality in materials and craftsmanship we do not really have a competitors therefore all the above companies can be our suppliers

COMPETITIVE REVIEW

Strengths - easy to carry- easy to storage- Convenience to buy

Weaknesses - High-end, high priced -limits sales volume- unable to reach customers personally or direct.-Addition of in-house catalog design and publishing will add an aspect to RF functions that has not been previously experienced

STRENGTHS, WEAKNESSES, OPPORTUNITIES & THREAT ANALYSIS

Opportunities

• New channels of distribution. • Internet marketing and sales. • Specific niche market: High-end appreciation

for quality materials woods, metal & plastic, and ergonomics

Threats • Established mass-market companies'

development of new lines• New start up companies generated by

healthy economic growth nation-wide• New marketing strategies for established

products and companies. Existing Competition

MARKETING OBJECTIVES• Our initial marketing strategy to go into specialty

channels to address our target customer's needs. The tie-in with high-end quality, will position us as the highest quality, manufacturer’s offering status and prestige levels of purchase

• Our presence on the World Wide Web will increase the availability of our products to the specific market segments that we wish to target. With that we hope we will increase our market share in the niche market.

MARKETING OBJECTIVES

• Finally, with our strategy will provide RF marketing managers with additional control over the content and recipients of our direct marketing. With experience gained through our inclusion in other high-end catalog merchants, and our managers' publishing experience.

ISSUES• We have a great responsibility for our

new niche market. Due to these new products we have to educate public / customers to divert their normal lifestyle to high end technology fordable table.

• We have to create awareness on the product aggressively we have to reach our customers personally the benefits on the products.

MARKETING STRATEGYProduct Positioning• high-quality folding table combining workmanship and

ergonomics • willing to spend money on the best. • Unlike the mainstream products Product Strategy• target customer.. • convey the sense of quality in every picture, every promotion,

and every publication. • who wants to have very fine furniture with the latest in

technology• can be in the corporate towers, small or medium business, or

contractors

MARKETING STRATEGYPricing Strategy

RM 599.00 per unit for the wholesalers. the only folding table in the market.

Distribution Strategy.

selective distribution choose our dealer and selection of retailers. market coverage . which area and what kind of retail store. do demonstration, detailed specification,full color photos

and displays featuring the product.

MARKETING ORGANIZATION

MISS RIZA EMIFAZURA

CHIEF MARKETINGOFFICER

EN. SAYUTHI BIN SAARAN

MARKETING MANAGERMOHD ZULRAIDI B.

RUSLAN

DESIGNER OFFICER

NOR SHAJAR HIMMAH BT ZULKEFLI

SALES MANAGER

MOHD IKHWAN

MARKETING ASSOCIATEMOHD IKHWAN

MARKETING ASSOCIATEKHARUL AZHAR

DESIGNER ASSOCIATEKHARUL AZHAR

DESIGNER ASSOCIATE

NURSILATUL SHIELA

SALES ASSOCIATENURSILATUL SHIELA

SALES ASSOCIATE

Action Programs• Introduced in April

March• initiate a RM 250,000 trade sales promotion campaign • consumer electronics trade shows, Webcast for the

product launch and provide samples

April• integrated print/radio/internet campaign • shows how many functions and usage ways o • giving discount price from RM 999.00 to RM 799.00

May• semi annual electronics trade show & provide channel partners • tally and analyze the results of customer satisfaction surveys

BudgetsTotal sales revenue for the Rockafella Sdn. Bhd is projected around RM 27 million, with an average wholesale price of RM999.00 per unit and variable cost per unit of RM599.00 for unit sales volume of 50,000. Based on these assumptions, the break-even calculation is :

Unit Title Price per unit (RM) Total Price (RM)

50,000 Sales volume

599.00 (cost per unit) 22,950,000.00

49,000 Normal Price 999.00 48,999,510.00

1000 Promotion Price 899.00 899,000

Promotion Campaign 250,000

ControlsWe are planning tight control measures to

closely monitor quality and customer service satisfaction. This will enable us to react quickly in correcting any problems that may occur. Other early warning signals that will be monitored for signs of deviation from the plan include monthly sales (by segment and channel) and monthly expenses.

CONCLUSION• With selective distribution and marketing plan, we

hope to work closely with our distributors and retailers. This marketing plan will give us more information about the pro and contra issues of RF folding table thus can help us to improve our selling and marketing strategy become more effective.

• Finally we hope to be one of the finest manufacturer / producer not just for folding table but other furniture too in Malaysia.

THE RF FOLDING TABLE

RF MODELS

1415570.mp4

RF MODELS

14162230.mp4

Q&A