Fokus Outdoor Media / English
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FOKUSOUTDOOR
FOKUSFOKUSOUTDOOROUTDOOR
2000
OUTDOOR
MEDIA
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OUTDOOR
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OUTDOOR
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INTRODUCTION
F O K U S O U T D O O R M E D I A
In the last year, Fokus Outdoor Media had the opportunity to combine work and passion by working on
projects related to the outdoors, more specifi cally in hunting and fi shing. In fact, working on a variety
of very interesting mandates within these two industries has enabled us to acquire solid expertise in the
outdoor fi eld and has allowed us to bring a new and fresh approach to the industry.
Fokus Outdoor Media specializes in creating brand imaging specifi cally for the outdoor, hunting and
fi shing industries. In addition, we advise you on developping related tools that will increase your compa-
nys exposure. Consider, for example, your visual identity, your online presence, promotional videos, etc.
Committed to off ering you high quality professional service, we guide you through all stages of your
project to insure your experience with Fokus is a successful one.
In the following pages you will fi nd more details about our services and examples of our achievements.
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SERVICES
M O T I O N D E S I G N
We put your ideas in motion!
Our imaginative team uses 2d and 3d design, stop motion and illustration to design and put into motion imaging
that will bring your concepts to life!
P H O T O S
Our Fokus team will visit you onsite in order to capture the most beautiful images and ambience for your business
or project. The photos are then edited and reworked for optimal results.
G R A P H I C D E S I G N
The designers at Fokus are boiling over with new and creative ideas just waiting to come to life. We realize that in
order to deliver a project that will correspond fully to your expectations, we need to take time to listen to all of your
needs. Our team is always ready to collaborate in person or over the telephone in order to deliver exactly what you
expect.
V I D E O P R O D U C T I O N
Ads, events, emotions
In 24 frames per second!
From concept to delivery, the Fokus team will be with you every step of the way and will support you with their
expertise in; scripting, fi lming, editing and post-production.
W E B D E S I G N
With a few clicks
Given the importance and signifi cant benefi ts a good online presence off ers your business, Fokus off ers expert Web
design services. Team Fokus works with experienced programmers and will deliver a well-referenced, user-friendly
and current Web storefront.
S O C I A L M E D I A S
A good and constant presence on social medias is a must. Fokus has a great expertise and strategies concerning so-
cial medias. The Fokus team accompanies you in taking control over your social medias for maximum visibility.
SSSER CRV EES
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INDEX
0 1 . T H E T O TA L P A C K A G E
R E A U X I S L A N D
G E N E S S E E
H O O K
0 2 . V I S U A L I D E N T I T Y A N D W E B D E S I G N
G A S P F LY
L E A F R I V E R L O D G E
0 3 . T E L E V I S I O N C O M M E R C I A L S
H U N T I N G , F I S H I N G & C A M P I N G S H O W
T H E R E M I N G T O N C A M P P R O M O T I O N A L B O X
0 4 . T E L E V I S I O N I D E N T I T Y
T H E C A M P
Q V O
0 5 . S O C I A L M E D I A S A N D V I D E O P R O D U C T I O N
C I N C O R I O S L O D G E
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THE TOTAL PACKAGETHE TOTAL THE TOTAL PACKAGEPACKAGE
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This off er includes; the creation of your own personalized visual identity, a custom website, apromotional video for your company and presence on social networks.
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REAUX island
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2012
Following research by historian Jacques Lemieux on Reaux Island, a manuscript was prepared
for the general public that includes historical facts and superbe images of this beautiful private
island.
The information collected served to develop a visual identity which included a website and a
video of various locations and landscapes on the island.
Reaux Island, owned by Socit Immobilire Leboeuf, is a private island that has been protected
for nearly 400 years where wildlife, nature and tranquility abound!
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Genessee
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2011
The fi rst task for Fokus was to fi nd a name and visual identity for this new outfi tting company
just outside of Quebec City. Once that was achieved, a w eb storefront was created where superb
video images of the property and activities where highlighted in order to tempt and attract new
clients to their private domain.
Genessee Outfi tters, is owned by Socit Immobilire Leboeuf, and is a pristine, private domain
located in the heart of the municipality of LAnge-Gardien off ering fi shing and hunting
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HOOKE
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2012
Fokus Outdoor Media is the creator and driving force behind Hook. We are the creators of their web-
site and producers of all of their videos and web content, capturing and bringing to life their adventures
from the four corners of the globe.
Hook is a group of Canadian anglers who all share the same passions : fl y fi shing, nature and
good vibes. Hook is the platform where they share their adventures and passions with the
world through exceptional videos and photos.
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VISUAL IDENTITYAND WEB DESIGNVISUAL IDENTITY VISUAL IDENTITY AND WEB DESIGNAND WEB DESIGN
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Fokus understands that a strong and eff ective visual identity is critical to the success of any com-pany. This is why we off er our imaging services to start-up companies, as well as, updating services for those who want to improve upon their current identity. Subsequently, we can deliver one of your
most important tools, a quality website.
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GASPE FLY
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2013
Fokus designed the visual identity and website for The Gasp Fly Company. The site will soon be
up and running fully.
The Gasp Fly Company is the exclusive Canadian distributor for Shadow Flies and The Montana Fly
Company, delivering quality fl ies and materials with unsurpassed service to their
clients!
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leaf river
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2013
Fokus redesigned the visual identity and website for the Leaf River Lodge. We integrated a more
current and dynamic showcase to their website, which is now more user friendly and accessible.
Their image is now more compatible with the quality of their services.
Located in Northern Quebec, the Leaf River Lodge is a magnifi cent outfi tting company off ering
incredible caribou hunts and fi shing for various species.
W W W. L E A F R I V E R L O D G E . C O M
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SECTIONSECTION
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Team Fokus puts your ideas in motion and ensures that your project comes to life via televisioncommercials. Animation, motion design 2d and 3d and stop motion, our designers have more
than one trick up their sleeves to create a unique and original commercial for you.
TELEVISION COMMERCIALS
TELEVISION TELEVISION COMMERCIALSCOMMERCIALS
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Several television commercials were created for the Hunting, Fishing Camping Show 2013.
Fokus Outdoor Media created the visual and the motion design and Mass Communication worked on
the project ideation,
The Hunting, Fishing Camping Show annually brings together exhibitors and outdoor
enthusiasts under one roof .
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SALON EXPERTH U N T I N G , F I S H I N G & C A M P I N G S H O W
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Mandated by the Gravel Agency, Fokus created the advertisment for The Remington Camp
promotional box. More specifi cally, our team designed a graphic animation explaining the
target audience, the contents of the box and the involvement of the latter.
The Gravel Agency is a sales representative agency specializing in shooting sports, hunting and
fi shing industries.
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THE REMINGTON CAMP
P R O M O T I O N A L B O X
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This off er includes the creation of the television identity.
TELEVISION IDENTITY
TELEVISION TELEVISION IDENTITYIDENTITY
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2011
The Gravel Agency has been working with Fokus to develop the image and the motion design
for the third season of The Camp, a television production dedicated to hunting and fi shing.
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THE CAMP
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2011
Working for the Gravel Agency, Fokus created the motion design for the television format of the
second season of QVO, Qubec vol doiseau.
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Social medias are very effi cient tools that are free and have a direct impact in developing your busi-ness online.
VIDEOS &SOCIAL MEDIAS
VIDEOS &VIDEOS &SOCIAL MEDIASSOCIAL MEDIAS
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CINCO RIOS CHILE
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2013
Fokus produced the promotional video for Cinco Rios lodge in Patagonia Chili. Our crew fi lmed all
the installations , landscapes and fl y fi sherman in action to deliver a quality product that fl y fi shing
enthusiastes can dream about. We redesigned their Facebook page and augmented their strategic
presence on Facebook to maximize their visibility.
Located in the heart of Chilean Patagonia and 10 minutes away from Coyhaique, Cinco Rios Lodge
opens its doors to invite you to an enjoyable, unforgettable stay. Our unique location on the banks of
the Simpson River and spectacular view of the majestic Patagonian Andes gratifi es our visitors with
the pleasure of an endearing setting.
F A C E B O O K . C O M / C I N C O R I O S C H I L E
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3535, Ste-Anne Blvd, Suite 300
Quebec (Quebec) G1E 3L6
1.418.524.4443
1.418.524.4443
Please contact us for more information.
It will be our pleasure to respond to you promptly.
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F O K U S P R O D U C T I O N S
CONTACT
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F O K U S P R O D U C T I O N S A L L R I G H T S R E S E R V E D 2 0 1 3
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