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    Focusing Tunisia

    Energy on Entrepreneurship

    The American CornerPaul R. Sullivan

    Senior Fellow, The William Davidson Instituteat the University of MichiganFounder, former Managing Director, Global Partners, Inc.

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    Agenda

    I. Global Competitiveness

    II. Build on Your Greatest Strengths

    III. You too can be an Entrepreneur

    IV. How to Catapult Your Career

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    Paul R. Sullivan

    University of Michigan Ross School of Businessand the William Davidson Institute Global Business Development, Leadership and Entrepreneurship

    Global Partners, Inc. -Founder and Managing Director: GlobalFortune 100clients include: Aerospace, Electronics, Energy, High Technology,Telecom & Transportation

    ABB - Capture Team Programs for infrastructure projects in 35 countries

    Alstom - Developed Global Service Excellence program and trained 1000managers in 23 countries

    GE - Project Management training throughout Europe

    GE Healthcare SAM and Service training worldwide

    Harbridge House, Inc. Senior Vice President Projects to develop leaders in Fortune 500 companies

    Management training programs for NASA, DOD, DOE and foreigngovernments

    Activities: World Affairs Council, International Institute, French-American Chamberof Commerce; Advisory Board Community Center for Entrepreneurship, MentorCleantech Open competition

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    Global Partners Clients

    http://../http://abbott.com/index.html
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    Source: World Economic Forum, 2011

    Country 2009-10 Rank

    Switzerland 1

    US 2

    Singapore 3

    Sweden 4

    Denmark 5Finland 6

    Germany 7

    Japan 8

    Canada 9

    Tunisia 40

    I. Global Competitiveness Index

    http://www.weforum.org/documents/GCR09/index.html
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    Billions ofentrepreneurs

    Powering change and

    bringing hope tocountless people

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    Theme: Competition Counts

    We need to be competitive on a country,company and personal level

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    The Urgent Need for Global Leaders

    Tunisias efforts to increase exports, will create newdemands for global leaders

    Less than a small % of Tunisias companies exportnow

    99% of the worlds consumers are outside Tunisia

    More corporations around the world are now goingglobal

    The thing that differentiates good leaders from great leaders is passionfor learning and the ability to learn Bob McDonald, CEO P&G

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    Why Emerging Market EntrepreneursNeed to Think Globally

    Helps create jobs, gain stability, foreign exchange andinternational recognition

    Global companies are racing around the world to findlowest priced labor

    Economic benefits of comparative advantage

    Natural resources have been exploited opportunity to

    protect assets Exports are a force for institutional reform

    Globalization fosters long-overdue fiscal reform, laborreform, and corporate consolidation

    Developing countries must focus on establishing legitimacy

    at home and in the wider world at the same time

    Ashraf Ghani and Clare Lockhart Fixing FailedStates: A Framework for Rebuilding a Fractured World, Oxford UniversityPress

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    Self Assessment Build upon your Knowledge and Expertise

    recognized products and services?

    Assess your Interests what type of activities do you like?

    what industries/jobs do you respect?

    Analyze your Strengths

    Where do you excel?

    what do people tell you that you do well? Consider how you like to spend your time

    I was more interested in exciting and interesting work and where

    my contribution would be appreciated than the moneyMost successful entrepreneurs

    II. Build on Your Greatest Strengths

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    Everyone has Great Potential

    Now what did you say about not having potential?

    Hayden gave up on making a musician ofBeethoven, who seemed a slow and ploddingman with no apparent talent

    Albert Einstein was 4 before he could speak;7 before he could read

    Walt Disney was told he had no good ideas by anewspaper editor

    Oprah Winfrey worked as a poorly paid radio announcer

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    Imagineyour wildest career

    dream:

    1. ____________________

    2. ____________________3. ____________________

    Individual Activity

    Imagination is more important than knowledgeAlbert Einstein

    (For professionals: imagine anew business)

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    Why Career Planning is Crucial

    Your career search must be an active, directed plan

    Find something exciting and rewarding to do for the restof your life!

    Competition will be tougher for:

    1. Tunisia

    2. Our Companies and

    3. Your Job

    Pick a career that will survive

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    The 10 Best Careers in 2010

    1. X-Ray technician

    2. Veterinarian

    3. Meteorologist4. Computer software engineer

    5. Firefighter

    6. Special-education teacher

    7. Financial adviser

    8. Meeting planner

    9. Funeral director

    10. Multimedia artist

    US News & World Report, Dec 28, 2009

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    Occupations with largest increases in employment,projected 2006-2016

    0 10 20 30 40 50 60 70

    Child care

    Nursing aides

    Cleaners

    Home Health

    Clerks

    Food prep and fast food

    Customer service reps

    Retail sales

    Nurses

    Increase (in thousands)

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    Many jobs didn't exist ten years ago

    Old

    TV repair person Newspaper mailers

    Secretary

    Administrative assistant

    Travel agent

    New, high paying jobs

    Data miner Environmental engineer

    Healthcare technician

    Search engineoptimizer

    Web designer

    New Trends:

    The sciences and teaching

    Future jobs increasingly will come from vocational sector, witha rise in face-to-face service jobs

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    Catapult Career Positions

    Team Leader

    Project Manager

    Matrix Manager

    Account Manager

    Global Account Manager Global Leader

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    What Employers Look for in a Resume

    Education

    Past performance / Experience

    Accomplishments

    Initiative, Perseverance, Leadership

    Steady growth in challenging assignments

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    Elevator Speech

    Prepare your own TV ad, your brand, yourintroduction of your best employment-related

    qualities?

    30 Second version - quick introduction; begin by

    introducing yourself. 2 Minute version for interviews - Answers the

    question often posed by prospective employers,

    interviewers, and anybody who might assist you.

    So tell me about yourself

    Exercise

    Tips for Presenting Yourself in 30 seconds by Peter Espiefshttp://www.bostonsearch.com/CareerGuide/present.asp

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    From Modest Expectations to Marvelous Positions

    Qi Lu, PresidentMicrosoft's Online Services Division (Bing)

    Poverty in Chinese village

    Community organizer onChicagos poverty-strickenSouth Side

    Barack Obama, President of the United States

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    You too can be an

    Entrepreneur

    TEDxCarthage

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    Energy

    SpiritInnovation

    Drive

    Perseverance

    Entrepreneurship

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    Tunisia

    Micro, small and medium size enterprises

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    Tunisia needs more wealth

    creating companies

    Syphax Airlines

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    Tunisia

    Tunisia is ranked Number One in the world inrecognizing the High Status of SuccessfulEntrepreneurs*

    *Global Entrepreneurship Monitors 2010 Report

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    Which of these couldyou make, grow orcontribute to locally?

    Tunisias Major Imports

    Machinery and equipment

    Hydrocarbons

    Chemicals

    Fuel

    Food

    1

    2

    3 4 5 6 Find a Need

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    Review major industries

    Agriculture: olive oil, fruits, nuts

    Travel: translation services, souvenirs, novelties, restaurants,

    hotels, taxis

    Housing and Construction: translator > project management

    High Technology: software, web design, call centers

    Consumer goods: textiles, clothing, jewelry

    1

    2

    3 4 5 6 Find a Need

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    Tunisia has been a trading hub

    for 2000 years

    1

    2

    3 4 5 6 Find a need

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    Fast, Global and

    Entrepreneurial

    Li & Fung

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    Could more Tunisians be involved in

    international supply chain management?

    1

    2

    3 4 5 6 Find a Need

    Local

    National

    Global

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    The first job? Startup? or Find a franchise

    1

    2 3 4 5 6 Gain experience

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    Tunisia Postcards

    1

    2

    3 4 5 6 Find a Need

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    Could Tunisia becomethe Technology hub forAfrica?

    1

    2

    3 4 5 6 Find a Need

    3

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    Resources are available. A plan includes:

    Executive summaryMarket analysis

    Description of product or service

    Explanation of uniqueness

    Management team

    Operations planFinancial plan

    Appendix

    1 2

    3

    4 5 6 Develop a Plan

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    Elements of a Winning Market Plan

    1. Unique Selling Proposition

    2. Products and/or Services Describe the uniqueness of your product or service

    How will your product or service benefit the customer?

    Can be intangible, e.g.: sustainability

    3. Clear Market Definition

    4. Pricing Strategy "How do you know what price to charge? the most common

    question

    Basically set your pricing through a process of calculating costs,estimating benefits to consumers, and comparing your products,

    services, and prices to others that are similar

    5. Integrated Marketing and Sales Plan

    6. Right message, clearly articulated with PASSION!

    3

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    Perfect your Elevator Pitch

    Brief, verbal, executive overviewof the startup business

    Develop a Plan1 2

    3

    4 5 6

    3

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    Build a memorable brand

    Countries

    Companies

    People

    Develop a Plan1 2

    3

    4 5 6

    4

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    Self-financingFamily and friends

    Angels

    Venture capitalists

    Banks

    The World Bank - $50M for Tunisia MSMEsMicrolenders

    Companies - GE, Google, Virgin Group

    1 2 3

    4

    5 6 Seek Financing

    5

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    Fast Movers List

    1 2 3 4

    5

    6 Find Support

    CEOs

    ABBAlstom

    GE

    LGMcDonalds

    Merck

    Incubators

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    Entrepreneurial Ecosystems: A support

    system for start-up enterprises

    Multiple supportive

    Services: Policy

    Finance

    Culture

    Support

    Human Capital

    Examples:

    Silicon Valley Cambridge Biotech

    Hsinchu, Taiwan South of Paris

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    Draft your own Career Plan

    1. Start with a few possible long-term goals

    2. Work backwards to determine what positions

    you will need to reach your goal3. Identify interesting initial positions

    4. List possible additional education

    5. File and keep this plan for future reference

    Individual Activity

    Follow your passions

    Educational Career Plan

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    EducationalCareer

    Professional

    IndividualContributor

    Career Levels

    Manager

    SecondPosition

    360Feedback

    Career GoalsAdvancedEducation

    Timeline Age or Years

    Educational Career Plan

    University

    Professor

    Supervisor

    Intern

    First Position

    Major Career Steps

    High School

    Teacher

    ForeignLanguageTeacher

    Stay at Home Parent

    Masters/PhD

    MBADegree

    LanguageInstructor

    TeachersAssistant

    Military

    360

    CareerSteps

    InternationalProjects/Travel

    Part-timeLanguageInstructor

    Counselor

    Business Career Plan

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    BusinessManager

    Professional

    IndividualContributor

    Career Levels

    Manager

    Career GoalsAdvancedEducation

    Timeline Age or Years

    Business Career Plan

    Business

    Manager

    Supervisor

    InternationalAssignment

    CollegeDegree

    InternMilitaryService

    Major Career Steps

    Administrator

    Technical

    Leader

    Technician

    MBA

    SecondPosition

    CareerSteps

    Admin.Asst.

    Entrepreneur

    First Position

    Commercial/Government Career Plan

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    Statesman

    Professional

    IndividualContributor

    Career Levels

    Manager

    SecondPosition

    360Feedback

    Career GoalsAdvancedEducation

    Timeline Age or Years

    Diplomat

    Supervisor

    InternationalAssignment

    Public AdminDegree

    MarketResearch

    Sales

    Management

    Marketing

    First Position

    Major Career Steps

    Consulate

    Employee

    Government

    Manager

    LanguageInstructor

    LawDegree

    360

    CareerSteps

    InternationalMarketing

    Sales

    BachelorsDegree

    Your Career Plan

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    Executive

    Professional

    IndividualContributor

    Career Levels

    Manager

    SecondPosition

    Career GoalsAdvancedEducation

    Timeline Age or Years

    Supervisor

    First PositionMajor Career Steps

    CareerSteps

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    Final Tips for Focusing on Entrepreneurship

    Visit web sites career center

    Scan job wanted adds watch trends, new jobs,

    things of interest Start a Fast Movers file

    Find mentors and nurture them

    Prepare, edit and get feedback on resume Convey confidence, energy and initiative

    Demonstrate integrity and ethical values

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    Benefits of Entrepreneurship

    Be your own boss

    Control your destinyProvide jobs for others

    Create something for the benefit of others

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    Focusing Tunisia

    Energy on Entrepreneurship

    The American CornerPaul R. Sullivan

    [email protected]