Focused strategy resulted in continued pace of sales Q1 - 2007 Ray Mauritsson, CEO Fredrik...
-
Upload
hamza-rennick -
Category
Documents
-
view
218 -
download
1
Transcript of Focused strategy resulted in continued pace of sales Q1 - 2007 Ray Mauritsson, CEO Fredrik...
Focused strategy resulted in continued pace of sales
Q1 - 2007
Ray Mauritsson, CEO
Fredrik Sjöstrand, CFO
This is Axis
Founded in 1984
An IT company driving the network video market
Worldwide presence in 18 countries, 477 employees
Product areas, Network Video Solutions Network Print Servers
Net sales in 2006: SEK 1 202 (US$163M)
Global partnerships through distributors, resellers and system integrators
Nordic List, Mid Cap, Information Technology
The market’s broadest video portfolio
Fixed cameras Domes & PTZ’s Video servers Management SW
AXIS 223MAXIS 221AXIS 225FDAXIS 216FD AXIS 216FD-VAXIS 211 and 211AAXIS 210 and 210AAXIS 207 and 207W AXIS 207MWAXIS 206AXIS 209FD-R
AXIS 232D+AXIS 231D+AXIS 214 PTZAXIS 213 PTZAXIS 212 PTZAXIS 233D
AXIS 243SAAXIS 243Q BladeAXIS 291 1U RackAXIS 242S IVAXIS 214QAXIS 241QAAXIS 247SAXIS 241Q & BladeAXIS 241S & 241SAAXIS 241S BladeAXIS 240Q & BladeAXIS 250S & Blade
ACSACM
ADP > 400 Partners
Total net sales 338 (257) MSEK
Total growth +32%
Stable growth within video +41%
Growth in all regions
High activity in the marketTransportationRetail
Highlights January-March
Sales January - March, 2007
Total sales 338 MSEK (257)
Growth 32%
Currency effects -26 MSEK
Video sales 309 MSEK (220)
Growth 41 %
MSEK Growth
0
50
100
150
200
250
300
350
Q1-
2005
Q2-
2005
Q3-
2005
Q4-
2005
Q1-
2006
Q2-
2006
Q3-
2006
Q4-
2006
Q1-
2007
0%
20%
40%
60%
80%
100%
120%
140%Video sales
Video growthTotal growth
Operating expenses
Selling and marketing costs - 66 112 - 50 376 -67 746
Administrative costs - 16 322 - 14 536 - 14 932
Research and development costs
- 43 015 - 36 152 - 44 996
Total costs - 125 449 - 101 064 -127 674
Q1,2007 Q1, 2006 Q4, 2006
EBIT January – March, 2007
Gross margin 55,1 % (53,8 %)
Operating margin 19,7% (14,8 %)
Profit margin 19,6% (14,7 %)
MSEK Margin
0
10
20
30
40
50
60
70
80
Q1-
2005
Q2-
2005
Q3-
2005
Q4-
2005
Q1-
2006
Q2-
2006
Q3-
2006
Q4-
2006
Q1-
2007
0%
10%
20%
30%
40%
50%
60%
70%
80%EBIT
Gross margin
EBIT margin
Latest news
AXIS STS and Labs 2, January
Underground in Moscow, February
School in US, March
AXIS STS and Turkish telecom operator, March
Three year warranty, March
IBM, March
Product launch – AXIS 233D & AXIS 247S
AXIS 233D
Demanding security installations
Pan and tilt speed
Locate objects quickly
Detailed zoom of an area
Customer case – Moscow, Russia
Press release February, 2007Approx 1,000 network video products installed
Potential to further installations
Worldwide marketshares: security cameras
Top Ten Companies
1 Panasonic (PSS)
2 Pelco
3 Bosch Security Systems
4 Sony
5 Honeywell
5 Samsung Electronics
7 GE Security
8 Axis
9 JVC
10 Tyco Fire & Security
Source IMS Research