Focus on user needs, not government needs Simpler.
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Transcript of Focus on user needs, not government needs Simpler.
![Page 1: Focus on user needs, not government needs Simpler.](https://reader036.fdocuments.us/reader036/viewer/2022062511/551bc80a550346be588b4ee7/html5/thumbnails/1.jpg)
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Focus on user needs,
not government needs
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Simpler
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Clearer
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Faster
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What is auser need?
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Defining the user need
“As a _______ I want to ________
so that I can ________”
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Defining the user need
“As a self-employed person
I want to file my tax return
so that I can avoid nasty fines.”
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Who’s the audience?
What’s the action?
Why do they want to do it?
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“As a self-employed person I want to file my tax return
so that I can avoid nasty fines.”
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How do you make sure a user need
has been fulfilled?
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“It’s done when the user…”
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It’s done when the user:•Knows what information they’ll need to provide •Knows how to log in•Knows whether there is a cost•Knows what happens after they’ve submitted the tax return
(Acceptance criteria)
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Defining the user need“As a _______
I want to ________so that I can ________
It’s done when the user….”
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What’s the evidence of
need?
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Holiday entitlement
Annual leave
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Holiday entitlement search
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User journeys should be: •short
•simple •specific
Users won’t read your content - so don’t make
them!
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Front-load sentences with the important stuff
If it’s not essential, leave it out
Break it up. Use- short sentences and paragraphs- subheads- lists- active voice
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User journeys should:
•be written in language used by real people
•while taking account of language used by government
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