Focus On The Customer
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Presentation by Paul Stephen, Sagittarius Marketing at Home, Garden & Retail Intelligent Digital Marketing event - 1st July 2014
Transcript of Focus On The Customer
#digitalmarketing #retail @SagittariusMktg
Paul Stephen, Sagittarius Marketingmoving from b2b, customer lifecycles and conversion
Jonnie Jensen, Live + Socialsocial engagement and communities
Sebastian Gutierrez, ebay enterprisedigital relevance – thinking about tomorrow, today
Mark Needham, Sitecoreconversion solutions
Q&A Panel
#digitalmarketing #retail @SagittariusMktg
#digitalmarketing #retail @SagittariusMktg
from b2b to b2c.building relationships for a lifetime.
#digitalmarketing #retail @SagittariusMktg
from b2b to b2c.
#digitalmarketing #retail @SagittariusMktg
men buy fencing.women choose fencingthen
#digitalmarketing #retail @SagittariusMktg
87% rely on trade shows.81% cold call.63% use direct mail.
b2b marketing.
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consumer digital ecosphere.
commerce
content
community
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a + b + c
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reducing the frictionmake it easier for the customer.
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#digitalmarketing #retail @SagittariusMktg
there’s an app for that.
#digitalmarketing #retail @SagittariusMktg
#digitalmarketing #retail @SagittariusMktg
14% of all baskets
23% of all revenue
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get personal.
#digitalmarketing #retail @SagittariusMktg
learned, explicit& implied data.
customer maturity model.
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top tips.
#digitalmarketing #retail @SagittariusMktg
different needsknow your customerall channelsreduce the frictionget personalfall in love
