See SUNSHINE STATE / Page 3 See JUST THE FACTS / Page 3

VOLUME 4 NUMBER 11 OCTOBER 2007

focusI M M U N O T E C ’ S A C T I V E L I F E S T Y L E N E W S L E T T E R

When Immunotec Distributors

Wayne and Charlene Holloway

relocated from Florida to

Georgia a year ago, they

thought it would take some time

to get their network marketing

business up and running once

again.

With a team of over 610

Distributors and a customer list

of over 2,000, Wayne, a Diamond Distributor, felt the need to keep things

progressing while allowing he and Charlene time to settle into a new way

of life.

“I didn’t see it as a change so much as a development, or a transition,”

Wayne recalls.

The four-year Immunotec veteran said the professional transition was

made easier because of the Success Guide, as well as Immunotec’s extensive

support system.

He acknowledges that the way he did business before the Success Guide

worked because his professional needs were simpler at the time.

Having an ironclad, step-by-step system like the Success Guide in place

became essential, however, as his business expanded.

It also allowed Wayne to attract new Distributors by alerting them to

potential earnings.

“If you’re going to grow a business, you have to focus on income potential

as an attraction,” Wayne stresses. “People have to see that there is a viable

future in order to see a

return.” Because the Immunotec

business opportunity is real,

Wayne says he doesn’t have to resort

to making inflated claims either. He can

tell it like it is – and people respond.

And Wayne, along with Charlene, a Silver Distributor, has not looked

back since.

They not only keep in touch with their Florida team, but also have forged

a new niche in Georgia with equally strong, enthusiastic Distributors.

Executive Diamond Distributor Jonathan Jones, Wayne’s upline, feels that

Wayne would succeed anywhere.

“Wayne was already effective before the move,” Jonathan notes. “He’s a

gregarious communicator and he has personal experience with the products.”

Nevertheless, Jonathan flew to Georgia to support Wayne, along with two

other key leaders in that area, Fred West and Hollis Holloway.

Jonathan admits that it was Wayne who first got him excited about the

Success Guide.

“He saw the potential first. Before the guide, we all had our own way of

doing things. We were getting the job done, each in our own way, but this

put us all on the same page,” says Jonathan. “I can now build deep into

their downline and it will give us one united voice. Everything will be

done the same way from the start.”

A self-described “skeptic,” Wayne says he first realized Immunotec’s

health potential when Charlene began taking Immunocal after she wasSee MOVING ON UP / Page 3

Moving On UpRelocating to a new state did not slow Diamond Distributor

Charlene and Wayne Holloway

Getting in on the ground floor of an opportunity is often

the stuff of business legend. Those fortunate enough to

do it, recall the prospect with a mixture of gratitude and

pride. The rest wish that they, too, were in the right place

at the right time.

Such may be the case for Eleanor and Asis Cummings, a

mother and son Distributor team based in Miami,

Florida, who, according to their upline, are poised to

dominate in the as-yet-untapped Florida market.

As with all things in her life, Eleanor did not take her new

Immunotec Distributorship lightly. She jumped in with

both feet in June, promoting to Silver a month later.

The vibrant 66 year-old could be a walking advertisement

for the benefits of taking Immunocal Platinum, and people

often seek her out to hear her personal product story.

Participants who are attending Immunotec’s

sold-out, inaugural Leadership School in

September will get some pretty good cliff notes

on the company’s entire product line during the

workshops.

And they won’t have to cheat to do it.

Sunshine State BoomtownFlorida team finds the Silver lining in bottom-floor opportunity

Just thefacts,Ma’am

Eleanor Cummings and her son, Asis

New catalog gives Distributors the 411 on the Immunotec product line

f • o • c • u • s2

This is a business of leading byexample. Everything duplicates toyour team… energy, passion andurgency.

Your activities and how you workthe system duplicates - sharing apackaged story, doing three-waycalls, maintaining a growingPersonal Group Volume (PGV),having regular weekly and monthlymeetings.

How you introduce a prospect toImmunotec, the way you describethe products and promote thebenefits of starting with inventory,your participation on the corporatecalls, and the speed in which youbuild… all duplicates!

Leading by example must beunderstood by you as a leader andtransferred to your team throughtraining. The old adage, “do as I say,

not as I do,” does not work in thisindustry! We challenge you toembrace the system and to lead byexample with simple and provenactivities for success.

With the Success Guide, we havean easy system for creating a team

and building a business. With

our new Product Catalog and

Companion PowerPoint, we have

simple, effective tools for sharing

Immunotec products with customers

and Distributors.

Beginning today, I recommend

that you evaluate your business

building activities. Are you following

the system as covered in the

Success Guide? Do you review it

often? Do you review it with your

team? Do you regularly listen to

the companion CD? Have you

ordered your new Product

Catalogs? Are you training with

the new product PowerPoint?

The training materials make the

system simple to understand and

learn. Use them to improve your

skills to duplicate the system, and

duplicate success. Nothing is more

powerful - or more profitable -

than duplicating smart leadership.

Lead By ExampleBy Leslie Vitzthum,REGIONAL SALES DIRECTOR, WESTERN DIVISION

Starting your Immunotec Businessfast means taking the necessarysteps to start it right. Seems simple,doesn’t it?

Pace, Speed,Duplication!By Joe Morales,REGIONAL SALES DIRECTOR, EASTERN DIVISION

WHO SAYS NUTRITION DOESN’T COME IN A BOX?

SAME POWERFUL DAILY ESSENTIALS PACK ONE EASY BOX

OUR COMPLETE GROUPING OF PHARMACEUTICAL-GRADE SUPPLEMENTS

ARE NOW ATTRACTIVELY BOXED – WHAT A GREAT DOOR-OPENER!

THE DAILY ESSENTIALS PACK IS THE CORNERSTONE OF

YOUR PERSONAL WELLNESS PROGRAM.

CONVENIENT AND EASY TO DISPLAY,THE PACK CAN ALSO BE USED:

• AT GROUP MEETINGS

• AT TRADE SHOWS

• AS GIFTS

THE DAILY ESSENTIALS PACK INCLUDES A 30-DAY SUPPLY

OF CORE NUTRITIONAL ESSENTIALS:

VITAMIN AND MINERAL SUPPLEMENTOMEGA-3 WITH TURMERIC

CALCIUM

SPECIAL PRICING!SAVE 10 %

JUST $42.00 US/$52.00 CDN

Yet so many people limit their potential through poor planning and execution.

Forming a clear picture of where you are going will produce clear, specific

and powerful results. Continuing to hold clear and powerful thoughts is

one of the hallmarks of all successful Immunotec Distributors.

Set the Pace by committing to advance to Silver, Gold, Diamond and

Executive Diamond. ASAP! Additionally, utilizing the new Immunotec

training program, the Success Guide and Companion CD will take you at

warp speed to a powerful duplication process.

Nothing is left to chance when you become an Immunotec Distributor.

You decide how much you want to earn each month and how soon you

want to enjoy the benefits of that income. The magic of the Immunotec

system is People Power! If you learn the system and teach it to your team,

you’ll set the pace by keeping the process simple. The best way to get

started is to immediately promote to Venture by starting with an Action

Pack. Next, promote to Silver within 60 days or sooner, and find three

people to do the same. Maximize the Compensation Plan, create your

business story and you will duplicate speed and success in no time.

Remember, the Success Guide is the “company work, the company way.”

f • o • c • u • s 3

“I swim 45 minutes a day, five days a week, and

bike ride five miles a day, five days a week,”

Eleanor explains.

She does not own a car by choice, preferring

instead to ride her bicycle wherever she needs

to go.

Eleanor also takes Immunocal Platinum every day.

“Though my hair is white, people always ask me

why I have so much energy and can do so

much,” she says.

Like his mother, Asis Cummings also hit the

ground running with Immunotec, promoting

to Silver during his first month as a Distributor

this past July. He additionally posted an impressive

21,000 total organizational volume (TOV) points

in the same month.

Asis and Eleanor were in the top tier for July

Action Bonus Points, coming in second and

fourth respectively.

Such results are not achieved by accident, says

Diamond Distributor Foster Owusu, Immunotec

upline to Eleanor, Asis and their relative,

Leslynn Cummings, all of whom promoted to

Silver in their first few weeks as Immunotec

network marketers.

“They saw the power in numbers and in working

together,” says Foster, adding, “There is a

ground-floor opportunity in the Florida area.

People don’t know very much about

Immunotec there, so the business potential is

almost unlimited.”

To support the growing effort, Foster has spent

time training new Distributors in Miami,

Ft. Lauderdale and Tampa, while Leslie Vitzthum,

Immunotec Regional Sales Director, Western

Division, has also called in to personally

encourage Eleanor and Asis, and their team.

And now that Florida-based Joe Morales has

joined the team as the Regional Sales Director

for the Eastern Division, Eleanor and Asis are

more convinced than ever that they are definitely

in the right place.

“There is no doubt in their minds that if they do

the work, the support will be there,” Foster notes.

For Asis, the early success can be attributed to

being open with people.

“My mother and I don’t play around with our

health. Immunocal / HMS 90 is an easy product

to sell and people just look at us and want to

know what we are doing that makes us so

healthy,” he says.

Eleanor believes that though they are both relatively

new to network marketing, being able to tap

into the Success Guide has made it easy to get

top results from the start.

“I like the format,” she said. “It’s easy to use and

implement.”

Asis and Eleanor plan to keep the momentum

going by participating in all Immunotec phone

trainings and information sessions. They also

get daily support phone calls from Foster.

Asis additionally plans to attend as many

regional training sessions as possible.

“In the wide-open Florida market, combining a

strong work ethic with the Success Guide and

Immunotec’s array of support tools can yield an

impressive business return for Eleanor, Asis and

other motivated network marketers,” says Foster.

“The only limitations for Immunotec Distributors

are the ones they impose on themselves. I’m

teaching my team that the sky is the limit! It’s

exciting to watch them do the daily actions that

will allow them to achieve their dreams.”

Upline Foster Owusu fully supports the Florida team

SUNSHINE STATE / From the front cover

MOVING ON UP / From the front coverJUST THE FACTS / From the front cover

diagnosed with breast cancer and underwent

reconstructive surgery.

She discovered its positive benefits from the

start.

Wayne then began using it for chronic asthma

and also saw a vast improvement.

His “little part-time business” as a Distributor

grew to the point that Wayne resigned after

25 years from an engineering position and

became a full-time Immunotec Distributor.

He grossed an impressive income in his very

first year.

“It’s served our purpose quite nicely,” says

Wayne, who recently attended a regional training

in Atlanta, Georgia.

For this unstoppable Distributor, the sky is the

limit with Immunotec supporting him, no matter

where he calls home.

Immunotec is launching a comprehensive new product catalog that breaks down the health line

into user-friendly categories. The catalog also comes with a companion PowerPoint presentation

that will be available to download in the online Business Centre.

Each product page in the catalog offers concise, easy to understand information on the featured

Immunotec item and will include the headings: Product Description; You will benefit from this

product if…; Highlight Ingredients; Complementary Products.

THE PRODUCT DESCRIPTION is a short summary paragraph on the featured product.

The next component, YOU WILL BENEFIT FROM THIS PRODUCT IF..., explains who should

take that product and why.

HIGHLIGHT INGREDIENTS breaks down key ingredients and what they do.

And finally, COMPLEMENTARY PRODUCTS offers suggestions on other items in the Immunotec

line that might also be of interest to the customer.

The new catalog is another vital tool in the Distributor support network. What the Success Manual

did for business training, the new Product Catalog will do when it comes to showcasing the

products. The simplified system will help Distributors upsell when introducing new or existing

products and it will also help get new Distributors up to speed that much faster on the entire

Immunotec line.

The goal of the new catalog was to trim the fat on the information chain, and break down each

item into concise language that is accessible to all. Anyone can understand this catalog; a

Distributor can now take the necessary facts and share them with customers and other Distributors

much more easily. Together, the booklet and PowerPoint presentation will help streamline local

team meetings and customer sessions. It will also be a great tool for new Distributors and the

uplines who work with them.

The catalog and PowerPoint will ensure that brand-new Distributors will understand the nuances

of the products from day one. And the sooner Distributors understand the product line, the sooner

they are in business!

For more information on the new Product Catalog, or to order a copy, call Distributor Support, toll-free,

at 888 917-7779.

FOCUSis published by: Immunotec Inc.

Editor: Kathryn Stephens

Chuck Roberts, President

John Andrique, V.P. Purchasing

Gustavo Bounous, M.D., Dir. R & D

Jacques Cohen, V.P. International

Wulf Dröge,Ph.D.,Snr V.P., R & D

David Marshall, V.P. Network Servicesand Sales Support

John H. Molson, V.P. R & D

Richard Patte, Executive V.P.

Ken Reid, Executive V.P. Sales,Marketing & Network Operations

FOCUS welcomes your contributions, including trainingideas, business-building tips,comments, and suggestions.

Where appropriate, kindly include a photo.

Please e-mail your ideas to:info@immunotec.com

Immunocal®, HMS 90®,Immunocal Platinum®, and Xtra Sharp®are registeredtrademarks of ImmunotecResearch Ltd.

Immunotec Inc. and theImmunotec logo are registeredtrademarks owned by Immunotec Inc.

The statements made throughoutthis issue have not been evaluatedby the FDA or Health andWelfare Canada. The productsare not intended to diagnose,cure, prevent or treat any disease.

IMMUNOTEC BY THE NUMBERS

Gutman’s Medline888-957-22221st/3rd Wednesday, 9:00 p.m. ET/PT

Spanish Medline888-957-2222New! Contact DistributorSupport for details

Prycena Call 888-957-2222 2nd/4th Wednesday, 9:00 p.m. ET/PT

Leadership Call888-957-2222July 10, 2007 9:00 p.m. ET

End of the Month Call888-957-2222 9:00 p.m. ET

Audio/Fax on Demand System888-830-4040

Printed in Canada

ORDER YOUR EXTRA COPIES OF FOCUS ON-LINE OR BY CONTACTING DISTRIBUTOR SUPPORT – (888) 917-7779

Internetwww.immunotec.com

E-mailinfo@immunotec.com

Market Leaders

MOST RECENT SILVER PROMOTIONS

ANNIE BEAUDOIN

JOCELYN B. GARCIA

HAROLD W. JANSMA

KAMI A. LEVY ANDHYACINTH JENNINGS

DARREN NEELY

LINDA ROBINSON

MOST RECENT GOLD PROMOTIONS

TOMMY PANETTA

REBEKAHCARRUTHERS

FELIXEKWEGHARIRI

DONALD FARRISH

FOSTER OWUSU

MOST RECENT DIAMOND PROMOTION

BRUCE ALBERT

RASUL ALESKEROV

KAMI APTE

BONNIE A. ASHLEY

STÉPHANIE AUBERT

SYLVIA BELINS

HILSA BLACKWOOD

JEAN MIGNON BOURDEAU

JOSEPH R. BOURDEAU

ROSE BOZARTH

OLGA BROUK

BETTY BURGESS

DARWIN CARRUTHERS

ALEXEI CERCASIN

TATIANA CERCASINA

ASIS CUMMINGS

ELEANOR A. CUMMINGS

LESLYNN M. CUMMINGS

ROGER CUMMINGS

CORI DADDABBO

ALAN C. DAVEY

ANGELA DAVIS

VIRGIE DEMANSKI

PERPETUA EKWEGHARIRI

UCHECHI EKWEGHARIRI

DONALD FARRISH

BEVERLY & MANUEL FILART

PHYLLIS FOX

NICOLE GABOURY

JOCELYN B. GARCIA

LOUISE GERARD

DARRELL A. GODDARD

ZHANETA GOLDBERG

MICHAEL GOLDBERG

ANGELINA GRATZLE

MARIE HENRY

FELIX IYAHEN

HUGUETTE JAQUEMONT

DORA KHAYKIN

DR. METRO KURULIAK

ALAIN LÉVESQUE

OLEKSANDR LISEVYCH

FRANÇOIS MARTEL

CÉLINE MATTA

ARTUR MIGIROV

STACEY MINOGUE

MICHAEL MODELEVSKY

JULIE NAULT

DARREN NEELY

CHINYERE NJOKU

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MARIA A. ORTIZ

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VALERIJS TULAKINS

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MARIE-ROSE VENNE

BETTY VINSON

GIANNA M. WILT

LISEGEMME

CANDACEPALTRIDGE

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JIANA SAAD

TELMAN SHAMAILOV

September 12 – 14th, 2008Atlantic City, New Jersey

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